Finance
UK's ASOS takes steps to restructure business
Published by Global Banking and Finance Review
Posted on February 26, 2025
1 min readLast updated: January 25, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on February 26, 2025
1 min readLast updated: January 25, 2026
ASOS outlines a restructuring plan to boost growth by merging functions and focusing on standalone brands like Topshop and Topman.
(Reuters) - Britain's ASOS on Wednesday laid out a plan to restructure its business by merging its commercial and customer functions as the retailer navigates a tough business environment.
To boost growth, the online fashion retailer has launched a dedicated cross-functional team to ensure its brands, Topshop and Topman, could operate standalone, it said in a statement.
ASOS, founded in 2000, said it has "significantly" reduced its stock levels, improved its product and refinanced debt.
Over the last couple of years, ASOS has been working to transform its business after losing popularity among its target audience of young customers and dealing with an inventory surplus.
In January, the company said it would take a one-time impairment charge exceeding $200 million in fiscal 2025 due to the "mothballing" of its Atlanta distribution centre.
ASOS also said it would consolidate its people experience, and corporate affairs and strategy team to streamline decision-making and enhance communication.
The retailer, which currently has 20 million active customers in more than 200 markets, said the changes were expected to take affect from April.
(Reporting by Radhika Anilkumar and Chandini Monnappa in Bengaluru; Editing by Shilpi Majumdar)
The article discusses ASOS's plan to restructure its business to enhance growth and efficiency.
ASOS is merging commercial and customer functions and focusing on standalone operations for Topshop and Topman.
The changes are expected to take effect from April.
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