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    Home > Finance > Lurpak maker Arla says softer consumer sentiment hits sales of core products
    Finance

    Lurpak maker Arla says softer consumer sentiment hits sales of core products

    Published by Global Banking & Finance Review®

    Posted on August 28, 2025

    2 min read

    Last updated: January 22, 2026

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    Tags:consumer perceptionfinancial communitymarket conditionscorporate strategyeconomic growth

    Quick Summary

    Arla reports a 13% revenue rise but a decline in sales of key products due to consumer sentiment. Global milk production recovery may improve future sales.

    Table of Contents

    • Impact of Consumer Sentiment on Arla's Sales
    • Sales Performance Overview
    • Market Conditions and Expectations
    • Competitive Landscape

    Arla Reports Decline in Sales of Key Products Amid Consumer Concerns

    Impact of Consumer Sentiment on Arla's Sales

    COPENHAGEN (Reuters) -Dairy producer Arla's sales for the first half of the year rose by 13% though sales of its key products such as Lurpak butter and Castello cheese fell.

    Sales Performance Overview

    "High commodity prices and geopolitical uncertainty continued to weigh on consumer sentiment, resulting in a modest decline in branded volumes," Arla CEO Peder Tuborgh said in a statement.

    Market Conditions and Expectations

    Its revenue for the January-June period grew to 7.5 billion euros ($8.78 billion) from 6.6 billion euros last year but the company saw a 1.5% decline in its sales of branded products, which include the Arla brand, Lurpak, Puck, Castello and Starbucks, compared to last year.

    Competitive Landscape

    Arla said it expected the situation to improve in the second half of the year. 

    Global milk production has begun to recover from a slump, Arla said, due to factors such as improved weather conditions, contributing to a slight softening of global dairy commodity prices, it added.

    Arla, which competes with companies like Danone and Nestle in the dairy industry, is owned by more than 8,000 dairy farmers in Denmark, Sweden, Britain, Germany, Belgium, Luxemburg and the Netherlands.

    ($1 = 0.8542 euros)

    (Reporting by Soren Jeppesen, editing by Terje Solsvik)

    Key Takeaways

    • •Arla's sales rose by 13% in the first half of the year.
    • •Sales of key products like Lurpak and Castello fell.
    • •High commodity prices impact consumer sentiment.
    • •Global milk production is recovering, softening prices.
    • •Arla expects improvement in the second half of the year.

    Frequently Asked Questions about Lurpak maker Arla says softer consumer sentiment hits sales of core products

    1What is consumer sentiment?

    Consumer sentiment refers to the overall attitude of consumers towards the economy and their personal financial situation, influencing their purchasing decisions.

    2What are branded products?

    Branded products are items that are marketed under a specific name or brand, distinguishing them from generic or unbranded alternatives.

    3What is revenue growth?

    Revenue growth is the increase in a company's sales over a specific period, indicating its ability to expand and generate more income.

    4What is market recovery?

    Market recovery refers to the process of improvement in economic conditions after a downturn, often characterized by increased production and consumer spending.

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