Published by Global Banking & Finance Review®
Posted on March 5, 2025
2 min readLast updated: January 25, 2026
Add as preferred source on GoogleAdidas CEO Bjorn Gulden warns that further U.S. tariffs could increase inflation and reduce sales, especially affecting Vietnam's production.
HERZOGENAURACH, Germany (Reuters) - Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on Wednesday as the business navigates higher levies implemented by President Donald Trump's administration on China, Canada, and Mexico.
Adidas has not estimated the potential impact of U.S. tariffs on Vietnam, its top manufacturing country, which President Donald Trump has threatened with higher levies, Gulden said.
"If there are 25% duties coming and it is on more countries, inflation will go up and volumes will go down," Gulden told journalists after reporting results. "We know that, but how much? I mean, we can give you a number, but the only thing we know is we will have to adjust very, very quickly."
Vietnam produces 27% of Adidas' total volume of products, followed by Indonesia at 19% and China at 16%.
But Gulden shrugged off the impact of higher U.S. tariffs on Chinese goods, saying only a small portion of its product sold in the U.S. is made in China.
"We have less than 5% of our volumes going to the U.S. is (produced in) China," he said.
(Reporting by Helen Reid and Linda Pasquini)
Bjorn Gulden stated that further U.S. tariffs on imports would lead to rising prices and a decrease in consumer purchases.
Vietnam produces 27% of Adidas' total volume of products, making it the top manufacturing country for the brand.
Gulden indicated that a 25% tariff could increase inflation and reduce sales volumes, although the exact impact is uncertain.
Less than 5% of Adidas' volumes sold in the U.S. are produced in China, according to Gulden.
Gulden downplayed the impact of higher U.S. tariffs on Chinese goods, noting that only a small portion of their products sold in the U.S. are made in China.
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