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Home > Finance > Adidas to axe up to 500 jobs at headquarters, source says

Adidas to axe up to 500 jobs at headquarters, source says

Published by Global Banking & Finance Review®

Posted on January 23, 2025

1 min read

Last updated: January 27, 2026

Adidas headquarters in Herzogenaurach with a focus on job cuts - Global Banking & Finance Review — This image shows the Adidas headquarters in Herzogenaurach, highlighting the company's recent announcement of cutting up to 500 jobs as part of a major restructuring effort to simplify its operations.

Quick Summary

Adidas plans to cut up to 500 jobs at its headquarters as part of a restructuring effort led by CEO Bjoern Gulden, focusing on decentralization and growth.

Adidas to Cut Jobs at Headquarters Amid Restructuring

MUNICH (Reuters) - Adidas CEO Bjoern Gulden plans to cut up to 500 jobs at the German sport retailer's headquarters in Herzogenaurach, a source who took part in a meeting where the figure was announced told Reuters on Thursday.

The world's second-largest sportswear maker employs around 5,800 people in the Bavarian town.

Germany's Manager Magazin was first to report on the planned job cuts.

An Adidas spokeswoman decline to confirm the number but said the company structure was "too complex in a constantly changing world".

In recent years, Gulden has begun to decentralize the company and shift responsibility from headquarters to individual markets. He has repeatedly stressed that the company has to get back on a growth track before tackling personnel issues.

On Tuesday, Adidas presented better-than-expected preliminary figures for 2024, with an 11% increase in sales and an operating profit of 1.34 billion euros.

The following day, its smaller rival Puma announced a cost-cutting programme after its 2024 net profit missed expectations.

(Reporting by Alexander Huebner, Writing by Leon Kuegeler, Editing by Sabine Wohlrab and Rachel More)

Key Takeaways

•Adidas plans to cut up to 500 jobs at its headquarters.
•CEO Bjoern Gulden aims to decentralize the company.
•Adidas reported an 11% increase in sales for 2024.
•The job cuts are part of a broader restructuring effort.
•Adidas aims to simplify its complex company structure.

Frequently Asked Questions about Adidas to axe up to 500 jobs at headquarters, source says

1What is the main topic?

The main topic is Adidas's plan to cut up to 500 jobs at its headquarters as part of a restructuring effort.

2Why is Adidas cutting jobs?

Adidas is cutting jobs to simplify its complex structure and focus on decentralization and growth.

3How did Adidas perform financially in 2024?

Adidas reported an 11% increase in sales and an operating profit of 1.34 billion euros for 2024.

Adidas to Cut Jobs at Headquarters Amid Restructuring

The world's second-largest sportswear maker employs around 5,800 people in the Bavarian town.

Germany's Manager Magazin was first to report on the planned job cuts.

An Adidas spokeswoman decline to confirm the number but said the company structure was "too complex in a constantly changing world".

On Tuesday, Adidas presented better-than-expected preliminary figures for 2024, with an 11% increase in sales and an operating profit of 1.34 billion euros.

The following day, its smaller rival Puma announced a cost-cutting programme after its 2024 net profit missed expectations.

(Reporting by Alexander Huebner, Writing by Leon Kuegeler, Editing by Sabine Wohlrab and Rachel More)

Frequently Asked Questions

1What is the main topic?

The main topic is Adidas's plan to cut up to 500 jobs at its headquarters as part of a restructuring effort.

2Why is Adidas cutting jobs?

Adidas is cutting jobs to simplify its complex structure and focus on decentralization and growth.

3How did Adidas perform financially in 2024?

Adidas reported an 11% increase in sales and an operating profit of 1.34 billion euros for 2024.