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    Home > Finance > Accor's room revenue growth for 2024 slightly beats estimates
    Finance

    Accor's room revenue growth for 2024 slightly beats estimates

    Published by Global Banking & Finance Review®

    Posted on February 20, 2025

    2 min read

    Last updated: January 26, 2026

    This image illustrates Accor's impressive room revenue growth for 2024, highlighting a 5.7% increase in RevPAR that exceeded analyst expectations, reflecting the company's strong performance in the finance and hospitality sectors.
    Graph showing Accor's room revenue growth in 2024 surpassing estimates - Global Banking & Finance Review
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    Tags:financial communitycorporate strategyfinancial management

    Quick Summary

    Accor's room revenue grew 5.7% in 2024, slightly above estimates, driven by higher prices and occupancy rates. Luxury hotels led the growth.

    Accor Reports Stronger-Than-Expected Room Revenue Growth for 2024

    (Reuters) - Accor, Europe's largest hotel group by portfolio, reported annual room revenue growth slightly above market expectations on Thursday, driven by higher prices and occupancy rates across its regions.

    The operator of Sofitel luxury hotels and budget brand Ibis said its revenue per available room (RevPAR), a key performance measure for the hotel industry, rose 5.7% in 2024.

    That slightly beat analysts' average estimate of a 5.2% increase, according to a company-compiled poll.

    In the fourth quarter, RevPAR grew 2% in the Europe North Africa region and 5% in the Middle East, Africa and Asia-Pacific region, of which China accounts for 18%.

    While the situation improved in China in the quarter, the year-over-year change in RevPAR remained negative.

    Domestic travel demand in China has been weak as people tighten their purse strings amid poor macroeconomic conditions in the world's second-largest economy and worry over wage and job security.

    Luxury, Accor's fastest-growing business, saw its RevPAR rise 9% from the fourth quarter in 2023.

    Accor also confirmed the medium-term growth prospects it announced in 2023, including a 2025 share buyback programme totalling 440 million euros ($459.01 million).

    The group's annual recurring earnings before interest, taxes, depreciation and amortisation (EBITDA) rose 12% to 1.12 billion euros in 2024, in line with analysts estimates in a company-compiled poll. ($1 = 0.9586 euros)

    (Reporting by Elviira Luoma and Jesus Calero; Editing by Christopher Cushing and Savio D'Souza)

    Key Takeaways

    • •Accor's RevPAR increased by 5.7% in 2024.
    • •Growth driven by higher prices and occupancy rates.
    • •Luxury segment saw a 9% RevPAR rise in Q4 2023.
    • •China's travel demand remains weak due to economic conditions.
    • •Accor confirms 2025 share buyback program.

    Frequently Asked Questions about Accor's room revenue growth for 2024 slightly beats estimates

    1What was Accor's RevPAR growth in 2024?

    Accor's revenue per available room (RevPAR) rose 5.7% in 2024, slightly beating analysts' average estimate of 5.2%.

    2How did the RevPAR perform in different regions?

    In the fourth quarter, RevPAR grew 2% in the Europe North Africa region and 5% in the Middle East, Africa, and Asia-Pacific region.

    3What challenges is the Chinese market facing?

    Domestic travel demand in China has been weak due to poor macroeconomic conditions and concerns over wage and job security.

    4What are Accor's medium-term growth plans?

    Accor confirmed its medium-term growth prospects, including a share buyback program totaling 440 million euros planned for 2025.

    5What was the EBITDA for Accor in 2024?

    Accor's annual recurring earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 12% to 1.12 billion euros in 2024.

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