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    Home > Finance > Accor warns of bigger-than-expected 2025 FX impact
    Finance

    Accor warns of bigger-than-expected 2025 FX impact

    Published by Global Banking & Finance Review®

    Posted on July 31, 2025

    2 min read

    Last updated: January 22, 2026

    Accor warns of bigger-than-expected 2025 FX impact - Finance news and analysis from Global Banking & Finance Review
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    Tags:foreign exchangefinancial marketsInvestment management

    Quick Summary

    Accor warns of a significant FX impact for 2025, leading to a 12% drop in shares. Despite this, the company remains optimistic about its growth targets.

    Table of Contents

    • Accor's Financial Outlook and Market Reaction
    • Impact of Exchange Rate Fluctuations
    • Revenue Performance and Future Projections
    • Market Response to Earnings Report

    Accor warns of bigger-than-expected 2025 FX impact

    Accor's Financial Outlook and Market Reaction

    By Johan BODINIER

    Impact of Exchange Rate Fluctuations

    (Reuters) -Accor, Europe's biggest hotel group, on Thursday forecast a larger-than-expected impact from adverse exchange movements this financial year, causing its shares to drop more than 12% in early trading.

    Revenue Performance and Future Projections

    While the French-based company reported a 9.4% rise in earnings before interest, taxes, depreciation and amortisation (EBITDA) to €552 million ($631 million), ahead of market expectations, it warned it would be adversely affected by around €60 million on the basis of expected exchange rates.

    Market Response to Earnings Report

    "Accor is now guiding for a negative impact of circa 5% from FX, against a consensus of approximately 2%", JPMorgan said in a note, warning that would "weigh on the shares today".

    Accor's revenue per available room (RevPAR), one of the industry's main performance indicators, fell below the consensus of 4.7% to 4.1% for the second quarter.

    Despite that, the operator of brands including Ibis and Novotel, said it remained confident of hitting its medium-term growth targets.

    "The momentum remains positive, despite the negative impact of exchange rate fluctuations - in particular the appreciation of the euro against the dollar," finance chief Martine Gerow told reporters.

    Accor said revenue in the six months to July 31 reached 233 million euros, down from 253 million euros a year earlier.

    The group reiterated its outlook for 2025, including RevPAR growth of between 3% and 4%.

    ($1 = 0.8752 euros)

    (Reporting by Johan Bodinier in Gdansk; Editing by Matt Scuffham)

    Key Takeaways

    • •Accor forecasts a larger FX impact than expected.
    • •Shares dropped over 12% following the announcement.
    • •EBITDA rose by 9.4% to €552 million.
    • •RevPAR fell below expectations at 4.1%.
    • •Accor remains confident in medium-term growth.

    Frequently Asked Questions about Accor warns of bigger-than-expected 2025 FX impact

    1What is Accor's forecast for FX impact in 2025?

    Accor is guiding for a negative impact of approximately 5% from foreign exchange movements, which is higher than the consensus estimate of around 2%.

    2How did Accor's shares react to the FX forecast?

    Following the announcement of the larger-than-expected FX impact, Accor's shares dropped by more than 12%.

    3What was Accor's reported EBITDA for the financial year?

    Accor reported a 9.4% rise in EBITDA to €552 million ($631 million), which was ahead of market expectations.

    4What is the expected RevPAR growth for Accor in 2025?

    Accor reiterated its outlook for RevPAR growth in 2025, expecting an increase of between 3% and 4%.

    5What brands does Accor operate?

    Accor operates several well-known hotel brands, including Ibis and Novotel.

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