Published by Global Banking & Finance Review®
Posted on January 31, 2025
2 min readLast updated: January 26, 2026
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Give Back Beauty acquires AB Parfumes to enhance distribution and licensing, with plans to expand product lines beyond fragrances.
MILAN (Reuters) - Italy's Give Back Beauty, which makes perfumes for luxury brands such as Chopard and ZEGNA, on Friday said it had agreed to buy domestic rival AB Parfumes to grow its distribution operations and add licensing deals.
AB Parfums has an agreement with beauty giant L'Oréal Group to distribute some of its fragrances such as Ralph Lauren, Maison Margiela and Diesel. It also produces and distributes fragrances for brands such as Trussardi and Laura Biagiotti.
Fragrances have been outperforming the broader beauty sector and Give Back Beauty founder and Chairman Corrado Brondi told Reuters his company did not rule a possible bourse listing in the future, adding it had no financial need for it at present.
Brondi said AB Parfumes had sales of around 100 million euros, which would add to Give Back Beauty's net revenues that totalled around 300 million euros in 2024.
Give Back Beauty, which was founded in 2019 and has a distribution deal with Dolce & Gabbana and a beauty license with Tommy Hilfiger, has a core profit margin currently a little over 15%, it said.
AB Parfumes is being sold by Italy's Angelini Industries, a family owned group that is mostly active in the pharmaceutical sector.
Give Back Beauty's business is currently focused on fragrances, which represent roughly 70% of its revenues, but it aims to grow its skincare, make-up and haircare product lines, Brondi said.
(Reporting by Elisa Anzolin; Editing by Valentina Za)
The acquisition of AB Parfumes by Give Back Beauty to expand its fragrance distribution and licensing deals.
Corrado Brondi is the founder and Chairman of Give Back Beauty.
Give Back Beauty's net revenues totaled around 300 million euros in 2024.
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