Published by Jessica Weisman-Pitts
Posted on July 18, 2024
3 min readLast updated: January 30, 2026
Add as preferred source on Google
New York, New York, July 18th, 2024, Chainwire
XION’s groundbreaking chain abstraction Web3 technology enables EarnOS to transform digital advertising, driving unprecedented user engagement and brand awareness for global companies.
XION, the first blockchain purpose-built for mainstream adoption through chain abstraction, announced the massively successful beta launch of the EarnOS platform which included a prominent ridesharing application, clothing, and accessory brands which together command a market capitalization exceeding $165 Billion. The initial campaign showcased how XION’s chain abstraction technology enabled EarnOS to build a platform that revolutionizes user acquisition, engagement, and rewards in the digital advertising space.
The EarnOS launch on the XION blockchain saw remarkable results, with over 200,000 verified users participating and more than 1,300,000 unique brand interactions ranging from social media acquisitions, bespoke advertisement campaigns, immersive augmented reality experiences and more. Participating brands overall achieved a 9000% boost in brand awareness coupled with significant growth on social media platforms.
These impressive metrics have prompted the aforementioned ridesharing company to substantially increase its planned spending on the EarnOS platform, which is disrupting the $1 Trillion digital advertising market through novel economic incentivization models. By leveraging XION’s advanced chain abstraction technology, the platform enables brands to acquire, reward, and engage users globally through targeted advertising actions in ways previously not possible.
Picture2071822004
We’re seeing the future of Web3 unfold, where blockchain technology becomes accessible to mainstream audiences, opening up massive customer bases for participating brands,” said Burnt Banksy, Founder of XION. “The success of the EarnOS launch demonstrates XION’s unique ability to enable true consumer-facing applications and drive mainstream adoption by fully abstracting away crypto complexities.”
Key to EarnOS’ user-friendly experience is XION’s chain abstraction infrastructure. Users can log in with their email and interact seamlessly across all devices, without the need for seed phrases, plugins, wallets, gas fees, popups, or complex transaction signing. Additionally, global USDC micropayment rails enable advertisers to reach wider audiences through innovative economic incentives. This breakthrough in user experience, coupled with the power of blockchain technology, can position EarnOS and XION at the forefront of the next generation of mainstream-ready Web3-powered applications.
About XION
XION is the first layer one blockchain purpose-built for consumer adoption through crypto abstraction. Utilizing protocol-level implementations related to abstracted accounts, signatures, fees, interoperability, and more, XION enables secure, intuitive, and seamless user experiences. The project has previously raised over $36M from top-tier investors, including Animoca, Circle Ventures, Multicoin, Draper Dragon, Spartan, and more.
To learn more about XION, users can follow @burnt_xion on Twitter, subscribe to the XION Blog, or visit xion.burnt.com.
M Group Strategic Communications
burnt@mgroupsc.com
Digital advertising refers to marketing campaigns that use the internet and online platforms to promote products or services to consumers.
Cryptocurrency is a type of digital or virtual currency that uses cryptography for security and operates on a technology called blockchain.
User acquisition is the process of gaining new customers or users for a product or service, often through marketing and promotional strategies.
Explore more articles in the Finance category
