• DENSO’s Human Machine Interface (HUD) is largest of its kind
• 24 inch windshield display  delivers cutting edge safety and convenience for drivers and pedestrians
• HUD technology tipped to be future trend for automotive industry
• Innovative HMI to be featured on 2018 Lexus LS

DENSO, one of the world’s largest automotive technology, systems and components suppliers, has developed a thin-film transistor (TFT), liquid-crystal head-up display (HUD) which projects vital driving information onto the windshield for drivers.

Tipped to become a leading automotive safety technology of the future, DENSO’s new HUD projects a virtual screen approximately three meters ahead of the driver, enabling them to intuitively access key information about the vehicle and its surroundings without changing direction of gaze.

This Human Machine Interface (HMI) is the world’s largest automotive head-up display* with a near 24-inch projection. The product is available to the market now, and the first vehicle it will be featured will be the new 2018 Lexus LS.

The technology displays not only basic information, such as speed limits and the vehicle’s driving speed, but also the locations of pedestrians through external sensors. It also provides lane guidance assistance by using an automotive navigation system featuring an arrow indicating the appropriate lane to follow at junctions and intersections.

Additionally, the HUD takes into consideration the relative position of information displayed, its colors and other visual effects – all without obstructing driving. Its display is brighter than conventional HUDs to ensure screen visibility in bright, daytime conditions.

DENSO first began producing HUDs in 1991 and will continue to develop and provide innovative safety products in line with its long-term policy for 2030, which envisions a society free from traffic accidents.

* Investigated by DENSO as of October 2017