A website strategy is a long term strategic approach indicating how to build and promote an online business’s online presence effectively adhering to a business growth strategy. It can be defined as a series of business strategies that are implemented to achieve certain business objectives in a holistic manner. This includes those which are formulated to meet and exceed individual company goals as well as the company’s competitors. In today’s ever-changing business scenario, website strategies have become an integral part of any successful marketing strategy as they help you achieve your overall business objectives. Website strategies will prove to be very fruitful if they are crafted with a sound business planning concept, which identifies the basic business requirements of an organization and then lays down a strategic plan to fulfill these needs. Also, they will need to be flexible enough to change as per the changing market conditions.
With an ever-increasing number of businesses venturing into the online medium, a website strategy becomes extremely important. Companies, especially small ones which cannot afford to spend money on expensive online marketing campaigns, cannot afford to ignore this aspect. To get ahead of the competition, companies need to make use of a well-defined strategy that would help them in carving out a niche in the highly competitive market. This is possible only when an appropriate digital marketing strategy and website strategy are implemented.
The first step towards a well-defined and executed website strategy is to chalk out a website strategy based on keyword research. This will help you understand the market requirement better and accordingly plan your online marketing campaign. Keyword research is the process of discovering what keywords are being searched by Internet users, which can ultimately help you dominate your competitors. It is imperative that you have a proper understanding of the keyword structure as well as the importance of various parameters such as the density, position, level of competition etc of each keyword in order to craft a winning content strategy that can drive quality traffic to your website.
The second step towards creating a winning website strategy is to decide on a digital strategy that would help you succeed in driving quality traffic to your site. There are various ways by which one can achieve this objective, which include: directory submission, social media marketing, PPC advertising and SEO (Search Engine Optimization). Social media optimization (SMO) is another technique that helps you spread the word about your products and services worldwide through various online platforms such as Facebook, Twitter and YouTube. SEO is yet another way of driving quality traffic to your website that can convert into online customers. The success of any online campaign depends on how effectively one implements a search engine optimization strategy on their website.
Keywords research is yet another crucial part of any website strategy, which is necessary if you want to find the right keywords to drive quality traffic to your site. In fact, there are so many tools available nowadays such as Google’s ad Words that can help you find keywords relevant to your business. To find keywords, you will need the assistance of Google’s in-house analytics strategy, known as Google Analytics. This amazing tool provides you with detailed information about the activities of your website visitors. One of the most useful aspects of Google Analytics is the ability to set up custom segments for further tracking of visitor behavior.
Another important step towards building a winning website strategy lies in the selection of the right keywords and key phrases that define your product or service. Doing keyword research using different keyword analytic tools such as Google AdWords or Yahoo Search Marketing (SEM) can help you identify profitable keywords that your website visitors often search. Once you have identified profitable keywords, you will need to incorporate these keywords on your website. Other important aspects of your SEO plan include creating a website page description that describes your product or service in brief. You should also include a link to your website’s homepage at the end of every page.
Web analytics strategy is another vital component of any website strategy that you wish to build. This process of monitoring the activity on your website can help you evaluate your current SEO strategy and suggest improvements. Web analytics tools for this purpose include Google Analytics and Yahoo Webmaster Tools. In addition to monitoring your current SEO efforts, these tools can also be used to track the progress of your competitor’s websites.
Building a winning website strategy requires careful planning and implementation. It is crucial to select the right keywords, employ effective content strategy and optimize your website for the right target audience. A well-rounded marketing strategy that incorporates these three core components will help you build a website strategy that has the potential to transform your business into an online success story.