Under pressure to cut back, Volkswagen weighs Chinese models for Europe
Volkswagen's Strategic Shift Amid Financial Pressures
By Rachel More
Volkswagen Considers China-Specific Models for Europe
BERLIN, April 30 (Reuters) - Volkswagen could begin building its China-specific models in Europe for sale to local markets, or share plants on the continent with Chinese partners, CEO Oliver Blume said on Thursday, after another drop in quarterly profit underscored the need for a fundamental overhaul of the company.
The German auto group, which has lost its decades-long dominance in China and now faces competition from Chinese rivals on its home turf, is reviewing under-used plants, product complexity and its sprawling business portfolio in a push to become leaner.
Blume said the first quarter had delivered a solid result given tariff pressures and weak demand.
"But we must also be clear: our current business model in the changed environment is not generating sufficient returns," he said.
Profit Slump and Cost-Cutting Measures
Financial Performance in the First Quarter
PROFIT SLUMP UNDERSCORES COST-CUTTING DRIVE
Management has said current cost cuts, including 50,000 job losses in Germany across the group by 2030, will not be enough to secure Volkswagen's future.
The group, which currently sells about 150 models including through premium brands Porsche and Audi, reported a 14% fall in operating profit to 2.5 billion euros ($2.9 billion) in the first three months of the year.
Analysts had expected a broadly flat result, according to a Visible Alpha poll.
Key Factors Impacting Profit
Profit was hit by steep U.S. import tariffs - expected to cost the company some 4 billion euros this year - and a writedown linked to the decision to end production of its ID.4 electric SUV in Tennessee amid weak EV demand in the region.
Revenue fell 2.5% to 75.7 billion euros, with weak sales in the United States and China.
Opportunities and Risks in Partnering with China
Exploring New Partnerships and Models
OPPORTUNITY OR 'WOLF IN SHEEP'S CLOTHING'
Blume said partnering with the growing defence sector was the preferred option for underutilised plants like Osnabrueck in the north of Germany, but help could also come from China.
Volkswagen has invested billions of euros in development and production in China while leveraging local partnerships to drastically update its product offering for the world's largest and most technologically advanced auto market.
Volkswagen now wants to check which of its China models could fit the European market, Blume said. The company would look into sharing capacity in European factories with Chinese partners, he added, without giving further details.
Industry Reactions and Market Implications
It is the first time that Volkswagen has confirmed that it is looking at such a move, which could boost jobs and productivity in Germany's ailing auto industry. However, it also risks letting in "a wolf in sheep's clothing", said Bank of America's Horst Schneider on an earnings call with Volkswagen management.
Chinese carmakers have established a small market share in Europe, particularly in Germany, but are slowly gaining ground, with high fuel prices as a result of the Middle East conflict offering a boost to their EV-strong offerings.
Additional Information
($1 = 0.8576 euros)
(Reporting by Rachel MoreEditing by Mark Potter and Tomasz Janowski, Kirsten Donovan)
