Business
VeraViews Welcomes Hoopla Digital as a Demand Partner
Global Banking & Finance Review®
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VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem
VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem
VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced today that it had welcomed Hoopla Digital as a demand partner, as it continues to expand its demand sources amid the addition of growing numbers of clients to its ad stack.
VeraViews’ new demand partner Hoopla Digital works with leading brands to engage audiences through innovative advertising and inspiring digital creative. The established digital advertising platform specialises in branded solutions across online video, display and mobile; combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across devices.
David Murray, Demand Director at VeraViews explains:
“We are thrilled to announce the addition of Hoopla Digital as demand partners — one of the leading Digital Advertising Platforms in the industry — as we continue to expand our demand sources with the addition of clients to the VeraViews ad stack. VeraViews helps advertisers to ensure maximum campaign effectiveness, reduce waste, and deliver efficiency whilst eliminating fraud. Demand partners showing interest in VeraViews highlights the number and calibre of publishers we are now welcoming to our advertising stack”
VeraViews uses its patented Proof of View technology to record ad campaign data and stores this data immutably and transparently on its own purpose-built open ledger. This means that advertisers pay only for valid engagement, with bots and fraudulent traffic discounted from the campaign, and publishers can reduce payment times with instant access to campaign data.
The news comes VeraViews continues its commercial expansion – having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired a number of senior team members. Learn more about VeraViews at www.veraviews.com.
About Hoopla Digital:
Digital advertising platform Hoopla Digital specialises in interactive branded solutions across online video, display, WebAR and playables combining premium environments, exclusive content, and innovative formats to deliver immersive brand experiences across all devices.
Offering publishers best in class partnerships, Hoopla Digital also creates high-yield advertising solutions aligned and complimentary to digital publications and its user experience. www.hoopladigital.co.uk
About VeraViews – VeraViews is an open ledger advertising ecosystem built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification technology. With transparent invalid traffic (IVT) tracking for publishers, and auditable campaign statistics for brands, VeraViews is the most powerful and auditable solution for preventing ad fraud. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers. Never lose money to ad fraud again. Now integrated with Brightcove. Learn more at www.veraviews.com.
VeraViews is an advertising technology platform that focuses on delivering transparent and auditable invalid traffic prevention, ensuring advertisers pay only for valid engagement.
Hoopla Digital is a digital advertising platform that specializes in interactive branded solutions across various formats, including online video and mobile, to engage audiences effectively.
Invalid traffic (IVT) refers to non-human traffic or fraudulent activity that can distort advertising metrics, leading to wasted ad spend and ineffective campaigns.
Proof of View technology is a patented method used by VeraViews to track and verify valid engagement with advertisements, ensuring transparency and reducing ad fraud.
Demand partners are companies or platforms that purchase advertising space to promote their products or services, often collaborating with advertising technology providers to enhance campaign effectiveness.
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