- Innovative pop-up gallery opens in Lisbon to celebrate the pre-launch of the Lexus UX crossover, scheduled to debut in Europe in early 2019
- The UX Art Space by Lexus features a deconstruction/re-interpretation of the new model by emerging artists InêsZenha and Bence Magyarlaki, together with an exclusive prototype of the new car
- Open to the public through to 15 September
Lexus Europe has chosen Lisbon as the venue for the UX Art Space by Lexus, a pop-up gallery that demonstrates the company’s intention to move beyond automotive to become a luxury lifestyle brand.
The new gallery is displaying an exclusive prototype of the new Lexus UX crossover, together with immersive works by emerging artists InêsZenha and Bence Magyarlaki. They were challenged by Lexus to deconstruct the new UX and present their own interpretation of the vehicle.
Natxo Checa, founder, director, curator and producer for the Zé dos Bois Gallery (ZDB), leads the executive production for the gallery, working alongside Carolina Grau, an independent curator and expert in contemporary art.
“As Lisbon continues to evolve as a creative and cultural hub, it offers a perfect setting to showcase our new UX crossover in an innovative, artistic environment,” said Pascal Ruch, Head of Lexus Europe. “The UX Art Space by Lexus offers visitors an opportunity to be immerged in Lexus’s world and share our passion for creative design and innovative technology.
“The UX Art Space by Lexus harmoniously connects the vehicle and the artwork,” said Carolina Grau. “This exhibition will transport visitors and engage their emotions with the use of abstraction and deconstruction, while creating an artistic interpretation of the movement, sound, shape and colour pallette that are truly Lexus.”
The UX Art Space by Lexus is at Largo dos Stephens 5 in the CaisSodré district of Lisbon. Opening times are noon to 8pm, Monday to Saturday, until 15 September. Admission is free