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    Home > Finance > Surprise UK retail sales rise adds to signs of pickup in economy
    Finance

    Surprise UK retail sales rise adds to signs of pickup in economy

    Published by Global Banking & Finance Review®

    Posted on January 23, 2026

    2 min read

    Last updated: January 23, 2026

    Surprise UK retail sales rise adds to signs of pickup in economy - Finance news and analysis from Global Banking & Finance Review
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    Tags:retail tradeUK economyconsumer perceptioneconomic growthfinancial management

    Quick Summary

    UK retail sales increased by 0.4% in December, contrary to economists' predictions of a 0.1% decline. Quarterly sales, however, fell by 0.3%.

    Table of Contents

    • UK Retail Sales and Economic Trends
    • Consumer Confidence Insights
    • Retail Sales Performance Overview
    • Retailer Outlook for 2026

    Unexpected Rise in UK Retail Sales Signals Economic Recovery

    UK Retail Sales and Economic Trends

    Jan 23 (Reuters) - British retail sales rose unexpectedly last month, helped by strong online sales, according to data published on Friday which added to signs of a pickup in the economy after finance minister Rachel Reeves' budget.

    Consumer Confidence Insights

    Sales volumes rose by 0.4% in December from November, the Office for National Statistics said, marking a brighter end to an otherwise drab quarter for shops.

    Economists polled by Reuters had expected sales to fall by 0.1% in month-on-month terms.

    Earlier on Friday, market research firm GfK said consumer confidence rose to its highest level since August 2024 as households became more positive about their own finances.

    Retail Sales Performance Overview

    For the fourth quarter as a whole, retail sales fell by 0.3%, reflecting declines in November and October, which the ONS said would exert a 0.01 percentage-point drag on overall economic output.

    "Non-store retailers rebounded, with online jewellers confirming renewed demand for precious metals, following a lull in November 2025," the ONS said.

    Compared with December a year ago, retail sales volumes were 2.5% higher, marking the strongest such reading since April.

    Still, overall retail sales volumes remained 2.2% lower last month than their level six years ago, before the COVID-19 pandemic.

    Retailer Outlook for 2026

    Major British retailers were generally cautious about 2026 prospects in their post-Christmas trading updates.

    Food retail leader Tesco outperformed the wider market but Marks & Spencer disappointed with its clothing sales and Primark owner Associated British Foods warned on profit. Fashion retailer Next and electricals group Currys raised profit outlooks.

    (Reporting by Andy Bruce, additional reporting by James Davey; editing by Sarah Young)

    Key Takeaways

    • •UK retail sales rose by 0.4% in December.
    • •Economists expected a 0.1% decline.
    • •Quarterly sales fell by 0.3%.
    • •December's rise contrasts with previous months.
    • •Data reported by Andy Bruce, edited by Sarah Young.

    Frequently Asked Questions about Surprise UK retail sales rise adds to signs of pickup in economy

    1What is economic growth?

    Economic growth is the increase in the production of goods and services in an economy over a period of time, typically measured by the rise in Gross Domestic Product (GDP).

    2What is consumer perception?

    Consumer perception is how consumers view and interpret a brand, product, or service. It influences their purchasing decisions and overall satisfaction.

    3What is a quarter in economic terms?

    A quarter is a three-month period on a company's financial calendar that acts as a basis for periodic financial reporting and performance evaluation.

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