Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Profile
    • Privacy & Cookie Policy
    • Terms of Use
    • Contact Us
    • Advertising
    • Submit Post
    • Latest News
    • Research Reports
    • Press Release
    • Awards▾
      • About the Awards
      • Awards TimeTable
      • Submit Nominations
      • Testimonials
      • Media Room
      • Award Winners
      • FAQ
    • Magazines▾
      • Global Banking & Finance Review Magazine Issue 79
      • Global Banking & Finance Review Magazine Issue 78
      • Global Banking & Finance Review Magazine Issue 77
      • Global Banking & Finance Review Magazine Issue 76
      • Global Banking & Finance Review Magazine Issue 75
      • Global Banking & Finance Review Magazine Issue 73
      • Global Banking & Finance Review Magazine Issue 71
      • Global Banking & Finance Review Magazine Issue 70
      • Global Banking & Finance Review Magazine Issue 69
      • Global Banking & Finance Review Magazine Issue 66
    Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

    Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
    Copyright © 2010-2026 GBAF Publications Ltd - All Rights Reserved. | Sitemap | Tags | Developed By eCorpIT

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    Home > Investing > Twitter investors look past warning of slower user growth and eye rising ad sales
    Investing

    Twitter investors look past warning of slower user growth and eye rising ad sales

    Published by linker 5

    Posted on February 10, 2021

    4 min read

    Last updated: January 21, 2026

    FILE PHOTO: The Twitter application is seen on a phone screen
    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    By Elizabeth Culliford and Munsif Vengattil

    (Reuters) – Twitter Inc on Tuesday beat Wall Street targets for quarterly sales and profit and followed its social media peers to forecast a strong start to 2021 as ad spending rebounds from a rock bottom.

    The solid beat, aided by ad product improvements, convinced investors to overlook a dull forecast for user growth, which Twitter expect to slow down to low double digits this year as a boost from the pandemic fizzles.

    Total revenue came in at a record $1.29 billion, an increase of 28% year over year. Shares of the company were up nearly 3% in extended trading, adding to a 11% gain in stock so far this year.

    The social media company said expenses would rise 25% or more in 2021 but projected that total revenue would grow faster than costs.

    The social media company has been in the spotlight amid global debates over what is allowed on the site – from its recent refusal to comply with an Indian government directive to block accounts linked to the farmers’ protest to its ban on former U.S. President Donald Trump following the Capitol riot in January.

    On an earnings call with analysts, CEO Jack Dorsey downplayed any impact from the much-debated January account closures.

    “We are a platform that is obviously much larger than any one topic or any one account. 80% of our audience is outside the United States,” he said.

    Investors are looking past Twitter’s miss on user growth because of other positives during the quarter, including higher ad revenue, profitability and revenue guidance that was better than expected, said Hari Srinivasan, senior research analyst at Neuberger Berman.

    In the fourth quarter, Twitter said it had 192 million average monetizable daily active users (mDAU) – its term for the number of daily users who can view ads. That’s up 26% from a year earlier. Analysts were expecting 196.5 million, according to IBES data from Refinitiv. Twitter said that user growth rates may decrease to “low double digits” beginning in the second quarter.

    Twitter said user growth had been driven by product improvements and more global conversation from events like the COVID-19 pandemic and the U.S. election. Some temporary changes to reduce misinformation around the U.S. election had a small negative impact on global user growth, it said.

    Ad revenue was $1.15 billion, up 31% from the same period a year ago and beating analyst estimates.

    The company is building tools that help advertisers increase product sales and finely target ads to interested users, which will help Twitter earn more money from advertisers.

    Twitter acquired newsletter startup Revue last month. It also recently launched disappearing tweets called “fleets” and said it had in late Q4 released a beta test of “Spaces,” its audio-chat room feature which has similarities with voice-based app Clubhouse.

    Dorsey told analysts on a conference call that the company was working on subscriptions but did not expect meaningful revenue until next year.

    Net income rose to $222.1 million, or 27 cents per share, from $118.8 million, or 15 cents per share a year earlier. Excluding items, Twitter earned 38 cents per share, beating estimates of 31 cents.

    Twitter’s costs and expenses were $1.04 billion for the quarter, an increase of 21% year over year. It said it expected costs and expenses to rise partly due to plans to grow headcount by more than 20% particularly in engineering, product, design and research.

    Twitter said it expected total revenue in the current quarter to be between $940 million and $1.04 billion.

    It said it expected “modest impact” from the rollout of Apple Inc’s planned privacy changes to the iOS system.

    (Reporting by Elizabeth Culliford in New York, Munsif Vengattil in Bengaluru and Sheila Dang in Dallas; Editing by Lisa Shumaker)

    More from Investing

    Explore more articles in the Investing category

    Image for Understanding the Factors Shaping Bitcoin’s Current Market Conditions
    Understanding the Factors Shaping Bitcoin’s Current Market Conditions
    Image for Understanding Investment Management Consulting Services in the U.S. Market
    Understanding Investment Management Consulting Services in the U.S. Market
    Image for The Role of DST Sponsors and Service Providers in Delaware Statutory Trusts
    The Role of DST Sponsors and Service Providers in Delaware Statutory Trusts
    Image for Understanding Self-Directed IRA Structures and Platform Models
    Understanding Self-Directed IRA Structures and Platform Models
    Image for 1031 Exchanges and Delaware Statutory Trusts: What Investors Need to Know
    1031 Exchanges and Delaware Statutory Trusts: What Investors Need to Know
    Image for Excellence in Innovation – Strategic Investment & Economic Transformation Egypt 2025
    Excellence in Innovation – Strategic Investment & Economic Transformation Egypt 2025
    Image for What Is the Average Pension Pot in the UK? (By Age)
    What Is the Average Pension Pot in the UK? (By Age)
    Image for From Money Printing to Market Surge: The Macro Forces Driving Crypto in 2026
    From Money Printing to Market Surge: The Macro Forces Driving Crypto in 2026
    Image for  Millennials Aren’t Ignoring Retirement. They’re Rebuilding It.
    Millennials Aren’t Ignoring Retirement. They’re Rebuilding It.
    Image for BridgeWise Launches FixedWise, the First AI Solution Bringing Granular Bond Intelligence to the European Market
    BridgeWise Launches FixedWise, the First AI Solution Bringing Granular Bond Intelligence to the European Market
    Image for Why Financial Advisors Are Rethinking Gold Allocations
    Why Financial Advisors Are Rethinking Gold Allocations
    Image for From Opaque to Investable: Yaniv Bertele's Blueprint for Transparent Alternatives
    From Opaque to Investable: Yaniv Bertele's Blueprint for Transparent Alternatives
    View All Investing Posts
    Previous Investing PostFTSE 100 retreats on stronger pound; Dunelm shines on dividend plans
    Next Investing PostTesco faces shareholder vote to do more to tackle UK obesity