Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites.
Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. For avoidance of any doubts and to make it easier, you may consider any links to external websites as sponsored links. Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Top Professional Services Firms Showcase Skills with Mobile Business Cards

By: James Alexander, Founder & CEO, Vizibility
Mobile business cards are officially a trend, as leading professional services firms adopt the new technology associated with the cards to manage their online identities and showcase special areas of expertise. A mobile business card can function as a personalized, mobile-friendly website users can share with contacts and prospective customers wirelessly.James-Alexander

With the right identity management platform, professionals can share key information using Apple Passbook, QR codes and Near Field Communication (NFC). Call it a modern twist on the old-fashioned business card. And since about half of all Google searches now originate on a mobile device, it’s more important than ever for organizations and professionals to build a mobile-optimized online presence.

Given the way search engine algorithms work, professionals and professional services firm marketers must be mindful of the image they present online – both in a mobile and non-mobile context. It’s not enough anymore to just have a website – companies and professionals need to take control of the ways their search results are presented to ensure that they put their best foot forward, whether a contact finds them on a laptop, desktop or mobile device.

A mobile business card is a great way to package and share a professional identity. Many major printing services are now offering customers the opportunity to include QR codes on their business cards, downloadable PDF bios and other collateral. The most effective approach is to choose a service that offers a complete mobile identity package users can access to allow clients and prospects to download vCards (electronic business card files), view common LinkedIn connections and share hand-picked profiles, videos and other curated online content.

New technology has improved more than just the business card: Now it’s possible to offer contacts the option to follow a user’s vCard, which enables push notifications to subscribers when user contact information changes. This patent-pending innovation ensures that contacts will always have the latest information, solving the problem of outdated vCard information.

A robust online identity management platform can also allow firm marketers to transform individual professionals’ mobile business cards into an online mobile directory, which can underscore the firm’s broad capabilities and expertise. If the online identity management platform offers administrative capabilities like geo-tracking and dashboard metrics, firms and professionals can use these tools to measure the effectiveness of outreach efforts by keeping track of where and when QR codes were scanned.

The use of tools like an Apple Passbook-supported mobile business card, QR code-imprinted business cards and NFC mobile wallet cards not only give professionals and service firms a unique way to share online identities, they mark the person using the tools and her firm as tech-savvy, which is increasingly important in a competitive environment. That’s why top accounting and legal firms are adopting new technologies to enhance networking capabilities and ensure prospective clients find the right information about them online – whether from a laptop, desktop or mobile device.

In a world where professionals are who Google says they are, it’s crucial to find new ways to control the impression new contacts receive online, either via a traditional or mobile search. Mobile business cards help professionals regain control of their online identities – and project a tech-savvy image. No wonder they are a hot trend.

About the Author
James Alexander is founder and CEO of Vizibility Inc., the world’s first mobile business card platform for small, medium and large size organizations. A serial technology entrepreneur, James was involved in two other successful startups and served as a product management executive at Adobe Systems prior to founding Vizibility. Google James at viz.me/james. Learn more about the company and its online identity management solutions at www.vizibility.com.