Content Strategists working for Content Network, a social media and content management company, are tasked with increasing the visibility of their clients’ content on Facebook. It’s important that a Content Strategist is an avid user of Facebook and one that understand the nuances of this social networking giant. Because it has the largest user base of all the major sites combined, Content Strategists must be able to make the site work for their clients’ business models and goals. Social media has become more important than ever with the advent of Facebook and other such sites like Twitter and LinkedIn. With these sites, businesses can share information and engage their customers in an engaging way.
A Content Strategist should also have a background in business or marketing. He or she must understand how to market a business on Facebook and what kinds of content are effective at doing so. Content marketing is essential when working with a Content Strategy because of the sheer reach of the site. Content on Facebook can be shared with millions of people immediately, reaching a potential audience of buyers and sellers that may not otherwise be included within a small company’s target demographic. A Content Strategist working with a client should know how to effectively create content to reach this wide audience.
A Content Strategist should also be involved in the content strategy and analytics of his or her clients. This includes analyzing the content on Facebook to determine which types of ads are performing well and which ones are less so. A Content Strategist should also understand how to create new content for a company’s Facebook page that will draw in new customers as well. The Content Strategist should also analyze the content and track the number of interactions with content on Facebook, creating a report on the number of clicks or interactions a user had with a company’s content on Facebook.
The Content Strategist should also make sure his or her social media profiles are set up accordingly. Many Content Strategists now has Facebook accounts that they use for business purposes. These accounts should be set up in a way that allows their customers to do business right from their computer. Content Strategists should also be sure to monitor and update their clients’ status and pages on a regular basis, whether it be via Facebook Twitter or a blog. Interaction with fans and followers is a very important part of a content strategy.
Content may also be useful to a company in another capacity, such as providing information that can help the public. When using Facebook, Content Strategists should remember to keep their status updates and content concise and to the point. This helps potential customers to understand the company and what it offers. Strategies should also consider the age group that a person belongs to. Mature audiences on Facebook generally have a lot more sophisticated interests than younger generations. A Content Strategist should make sure a company has an interest in providing information to the public and that they provide this information in a meaningful way.
On the other hand, the Content Strategist should avoid providing too much information about a product or service. There is a fine balance between being too much and not enough. For example, if the Content Strategist knows that a particular product may be too expensive for a middle aged female audience, they should only include certain details and images. However, they should note the age range and explain why a Content Strategist would post this content. If the Content Strategist knows that this product will appeal to a younger generation, they should not hesitate to include a few images or include product descriptions and testimonials.
If possible, Content Strategists should also create content that is specific to the company, location, or industry. In doing so, they will ensure that their posts or comments are relevant and that others can find it useful. If a Content Strategist chooses to create content outside of their core expertise, they should make sure that other staff members or the management team is aware that the content does not reflect the company’s true position or focus.
It is also important that the Content Strategist use Facebook Markup Language (FBML) to describe their topic in unique and engaging ways. The goal is to provide an interactive learning environment for users while engaging with them on a deeper level. This will help users to know more about your company as well as what your products or services have to offer. It may also help you establish a sense of credibility, especially if your content is created by an expert in your industry. By providing valuable information to users through Facebook Markup Language, the Content Strategist will be able to use Facebook as a marketing tool to increase brand awareness as well as sales.