Many websites and blogging sites these days have started including rich content into their blog posts. This can help the blogs become more interesting, informative and well-written without the need to use SEO strategies. There are a lot of advantages that can be achieved if this is included in the content writing process. The advantage to include rich content in your blog posts is that they will not only attract more people towards your blog but also increase the page ranking for the site or website being blogged about. With the increased page ranking comes more chances of visitors landing on the specific page where the rich content is being featured.
Content rich articles have the ability to grab the attention of readers. They are unique content that will entice people to read more and become interested in whatever it is that you have written. By incorporating unique content into your blog posts, you will also be able to differentiate yourself from the millions of blogs and other websites out there. This will be an added advantage if you decide to venture into online selling products through e-commerce or other methods of online selling.
The challenge with writing blog posts about many different products and services comes in the form of keyword stuffing. The keyword stuffing strategy involves filling the blog posts with as many keywords as possible. There is no doubt that you will attract more traffic to your site with more keywords in your title tag, body and on the category pages. However, there are serious drawbacks that come with keyword stuffing.
When you stuff your blog posts with keywords, it is highly unlikely that you will rank well for that particular keyword. This will result in your post or article being ignored by the search engines and the links coming from the search engines will have zero effect. It is best to limit the use of keywords in your meta descriptions and title tags. You may want to write the title tags and the body of your articles using unique content keywords only. This is a must if you want to make your SEO efforts worthwhile.
In order to optimize your blog posts and product pages for search engines, you need to optimize your meta-tags. In this regard, you can create your own meta-tags by using a software package such as Open Office. By creating your own meta-tags, you can ensure that the page title, description, header and keywords are all unique content. This will help the search engine robots find your product pages and your blog posts. It is important to use unique content in order to attract the attention of the search engines.
Your page titles should also be optimized for search engines. Your page title tags, meta description and header should be unique for each page. These tags should not include your Company’s name as this will not be unique and it will also have an adverse effect on your SEO campaign. Make sure that you do not repeat the same title tag for each page as this will reduce your chances of ranking well.
To further optimize your blog posts and product pages, you should engage with users on social media platforms. You can leave product reviews or comments on Facebook and Twitter. You can also upload pictures of your products and ask potential customers to spread the word via social media. Encouraging positive user activity is a great way to boost traffic to your website.
In conclusion, rich content writing for websites is the answer to getting top rankings. You can write articles, blog posts and create videos and photographs to engage users in rich content writing activities. You should also provide users with a rich user experience by ensuring that your website and its offerings are easy to navigate. Following these steps will ensure that search engines will love your site and you will enjoy high search engine rankings.