THE VIEW FROM THE SHARD AND LEGENDS ATTRACTIONS ANNOUNCE STRATEGIC PARTNERSHIP

Shard Viewing Gallery Management Ltd (‘SVGM’) the operators of The View from The Shard today announced a strategic partnership with Legends Attractions, effective immediately.

The partnership between The View from The Shard, London’s tallest visitor attraction, and Legends will see an exciting five-year plan.

Legends will bring its operational acumen to the existing management at The View from The Shard, to imagine, create and deliver an experience unparalleled to any other in the capital. It will be focused on an engaging and immersive customer experience, which will take advantage of the unique attributes of The Shard, while adding innovative, technology-led entertainment and unparalleled guest service.

Legends Attractions currently operates several observatory experiences across the United States of America, including One World Observatory in New York City, OUE Skyspace in Los Angeles, CEB Tower in the Washington D.C. metro area and Sky View Observatory in Seattle, with additional plans to operate SkyRise Miami. Legends has gained a unique expertise and experience from operating these attractions and from working with some of the leading sports and entertainment venues worldwide, including Manchester City’s Etihad Stadium, the Wimbledon Championships, AT&T Stadium (home to the Dallas Cowboys) and Yankee Stadium.

“Bringing the Legends team on board is a huge win for us,” said Patrick Allen, CEO of The View from The Shard. “Their extensive knowledge and expertise in uniquely redefining the attraction industry will take our business forward. This will allow us to deliver a new and exciting future that enhances our guest journey and makes us the ultimate London experience. There really are exciting times ahead.”

The long-term deal with Legends will allow The View from The Shard to take advantage of, and benefit from, the unique expertise and experience of Legends, as well as combined resources, access to international markets and unrivalled industry knowledge. SVGM and Legends will work together to create expanded and enhanced product offerings and a significantly enhanced guest experience. Coupled with Legends ability to drive significant operational advantages, SVGM forecasts increased global sales and continuing improvements to overall performance and profitability.

“With our extensive domestic acumen in the attraction space, we couldn’t be happier to partner with The View from The Shard and extend our 360-degree suite of services into Europe,” said Andrew Hampel, President of Legends International. “Turning to Europe, Legends sees a massive opportunity to provide a world-class attraction experience, creating new memories with unrivalled views of Britain’s capital.”