By Carol Gaskell, Managing Director of Full Potential Group
According to recent global reports[i]the financial sector is one of the top ‘at risk’ professions threatened by advances in big data and machine learning. Accountants are being replaced by algorithms capable of analysing financial data and completing tax returns, computers are being used to make stock trades faster and even predict how the market will react, and even automated systems are under development to potentially replace high level bankers.
But research[ii] by the McKinsey Global Institute has found that humans still have the edge over AI in many areas including skills prevalent in the finance sector such as pattern recognition and matching, logical reasoning, creativity and innovation, complex problem solving, emotional intelligence and negotiation skills. The key is knowing how to build and leverage that super human brain power that AI can’t replicate. This is where neuroscience can help by using certain techniques to improve your brain fitness. The healthier your brain, the more agile it becomes, making it easier to adapt to change and to learn new skills, creating future leaders that can out-think, out-create and out-perform the competition – in this case, AI.
The human brain is very different from AI. Both have unique strengths and completely different functions and so should not be compared.
|Human Brain||Artificial Intelligence|
|Pattern recognition & matching||Linear and sequential processing|
|Creative||Linear & repetitive|
|Process information slowly||Process information fast|
|Good at coaching||Good at instruction|
|Finds meaning from information||Provides information/content|
|Good at innovation||Good at improvisation|
|Experiential learning||Rote learning|
|Focusses on the why & how||Focuses on the what & how|
|Solve complex problems||Identifies problems|
|Limited memory||Unlimited memory|
|People industries||Machine industries|
|Dynamic content||Set content|
Instead, employers should focus on developing the strengths of humans and leave AI to focus on the tasks that they’re naturally better at so human and robot can work side by side. The fear of humans losing their jobs to AI in the future is only valid if humans are trying to do what AI is best at.
Focusing on the tasks that require a more emotional, logical and creative approach such as financial strategy, anticipating clients’ future investment needs, creating forward thinking, innovative financial products, and pulling together agile teams, the areas where financial professionals can excel beyond AI, leaving AI with the more repetitive, process driven jobs. Robots then becomes an accelerator of what man wants to achieve – to work smarter and faster than ever before.
As Paul Daugherty, chief information and innovation officer of Accenture said on a panel at the Dreamforce learning event in San Francisco, in the future there is “going to be a fusion of both: in essence giving people super powers to do more. Yes, there’ll be jobs that are eliminated, but there’ll be tremendous opportunity for humans to do new things in new creative ways – work that’s more creative, fulfilling and meaningful.”
Learning gives humans the advantage
Learning is the DNA of the mind but also the DNA of any progressive and competitive organisation, and it’s what gives humans an advantage over AI. Robots can’t compete against man’s natural ability to recognize complex problems and patterns and engage various modes of thinking to create innovative solutions for that problem. Being learning agile means being able to learn and re-learn quickly from experience so you can continuously adapt and adjust to new systems, strategies, structures and technology, fast and easy – a skill that will not only help finance professionals survive, but also thrive in a financial world of continuous disruptive change. Individuals that can learn from experience is also ever more important as organisations become more complex and dynamic.
Humans can also continuously develop their own learning agility by continuously being curious, experimenting with ideas, approaching problems from new angles and getting results under tougher conditions.
The six drivers to boost brain agility
However, humans aren’t born with brain agility. It’s something we have to learn and develop.
There are six drivers that boost brain agility, which are brain fitness; pro-active stress coping skills; sleep; movement; mindset/attitude and nutrition. These drivers significantly affect our brain health, memory, focus, cognition and energy, thereby impacting our ability to perform at work including reducing stress and accidents and increasing engagement and wellbeing.
Brain fitness– average brain fitness is only 48%, the ideal is 80% or more, and it’s the degree to which we fully integrate and flex between all areas of our brain.Our brains are divided into two halves. The right side for big picture thinking and the left for logic, facts and detail. We all have a dominant hemisphere. Typically, we use each hemisphere alternately. Using your whole brain underpins its ability to be brain fit.It means our brains are in-flow, learning fast and effectively, committing as little human error as possible and being able to concentrate while engaging the whole brain effortlessly during cognitive processes like learning and thinking.
To boost brain performance, encourage greater flexibility between the hemispheres through mental activities like chess, crosswords, playing a musical instrument or exercises that require crossing of the body’s midline such as martial arts, swimming and dancing.
Movement and exercise– the more we move, the more we secrete positive neurotransmitters, increasing concentration and reducing stress. Exercise also increases dendritic growth, so our brain cells receive more information from other neurons. Try stretching at your desk, have meetings standing up, and go for a walk at lunchtime.
Stress – stress is the brain’s worst enemy. The inhibitor chemicals it produces immediately compromise brain performance. Our less-dominant brain hemisphere ‘switches off’ immediately under stress, so we only have access to half of our normal brain functionality. To overcome the negative impact of stress, develop stress coping skills such as exercise and breathing. Recognise your stress triggers and take action before they take hold of your mental wellbeing including breaking things down into bitesize pieces so they’re more manageable.
Sleep – just one night of sleep deprivation affects our ability to retain new information. Our brainwaves slow to alpha frequency as we rest, theta frequency when we feel drowsy, then delta waves in dreaming and deep sleep so ensure to get at least five hours of deep sleep a night to keep your brain fit and agile.
Nutrition– our eating habits impact our brain health, as essential brain chemicals – neurotransmitters – need a protein rich diet along with good hydration to thrive. Fruit and vegetables, seeds, nuts, natural oils, fish, chicken and lots of water all help.
Attitude – maintaining a positive outlook at work is also crucial for brain health because positive thoughts stimulate the secretion of neuro-transmitters which boost quality thinking and creativity. But if we respond to stress with negative thoughts, we’ll secrete inhibitor chemicals which block or limit the flow of electro-chemical impulses and reduce brain performance.
So, consider the environment in which you work. What changes could be made to improve your brain fitness and performance and are there also some lifestyle choices you could make to help improve your health and wellbeing?
By creating a workplace that encourages neuro-agility, finance organisations will develop and future proof their talent, improve performance and reduce risk for human error, significantly increasing a company’s return on its human workforce investment.
By Carol Gaskell, Managing Director at Full Potential Group, a top leadership and talent development firm and specialist in neuro-agility.
The internet has set up brands at every corner of the street and getting people to visit yours is a mix of skill and art. The attempts to layout customer roadmaps to your brand which aren’t abandoned are not new and the struggles are the same as before. In fact, the struggle to have your brand heard has piled up as competition keeps emerging and viewer attention span keeps getting fragmented. This has led to a surge in brands using conventional advertisements to highly compress their message to the audience.
This is not the best gameplan to bet on. Ads are perceived by many as intrusive, insincere and housing an ulterior motive. The audience is bombarded with ads from every angle and making it shorter does not really help. Most people don’t react the same way to guest posting.
A guest post is a piece of brand journalism which lives on a publisher’s website. Sponsored posts are an advertorial piece of long-form writing that is created to be highly engaging. They avoid the intrusive and abrupt conventional-approach of ads and indulge in a more respectful and subtle modern-approach for recommending your services or products.
Choosing the right platforms to publish your guest post is crucial as the platform is seen as your partner and representative. Your chosen platform must balance between writing a blog post and a traditional advertisement, stray away from being intrusive and stick with being subtle and respectful. At Global Banking and Finance (GBAF), we offer the opportunity to bank on our decade-long experience and expertise in writing balanced content like this.
How Can Guest Posts on GBAF Help You?
Constantly investing time and effort into writing and publishing on your blog is great for fostering and strengthening your already existing audience relationship but this doesn’t help you reach a new audience.
Guest posting opportunities on our platform gives you access to an untapped audience base. This is a significant advantage in two ways:
- Familiarity: We have built our audience through our authentic, thought-provoking and storytelling writing nature. Our audience is familiar and receptive to this writing style. When we adapt your content in the same format, it allows your content to have better reception compared to traditional ads. Also, your content will adapt to the environment of content which makes it feel natural and less abrupt or intrusive.
- Trust: When a consumer learns about your brand through someone they trust (someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too. Our audience’s trust means a chance for your brand’s voice to be heard. It also means having customers who have completed their journey of brand choice. When they choose you, it will be an additional choice of transition from our platform rather than a new choice of approaching you. They only have to go half-way.
With amplified brand reach and redefined trust, your brand visibility and credibility will be boosted. We also help you boost visibility by leveraging our social media channels which currently have 135k followers and keep growing every day.
Another major area of impact when doing guest posts with GBAF is the focus, delivery and expertise of writing. The audience members will engage with your content much more than they do with your traditional ads. This will increase the chances of convincing the customers who doubt, skepticize and speculate becoming customers of your brand from afar. Writing to deliver your promotion with value-driven content also allows you to plug in a recommendation at a crucial point of the problem with your brand as the solution.
Lastly, value-driven content avoids the intrusive BUY THIS! style of writing. Here, the focus is on communicating your knowledge and therefore allows you to establish yourself as a thought-leader in your niche.
All of these combined benefits act as a catalyst to boost your brand reach, funnel attention to your brand, gain a competitive advantage and knock down all other challenges presented in separating yourself from your competition.
Brand adoption is slow. Abandoning an old familiar brand route for a new one is difficult. People rarely reach out to brands and they sprint the other way if they see brands reach out to them through conventional and dull ads. In such a deadlock scenario guest posts can provide the perfect strategy to bet on.
Why Guest Posting is Your Best Bet
In a scenario where new businesses are popping up everyday, one of the major challenges brands face is that of devising an organic and effective way to get the attention of their target audience. And one of the first solutions that comes to mind is the internet and consecutively, digital marketing. Even though its all-pervasive nature has made it both super-easy to reach people across the globe, the internet also comes with its own set of challenges. In this article, we will discuss the tough-to-crack parts of digital marketing, things that almost every brand representative or marketing executive has to face in the present date.
The oversimplification of digital communication has deceived many brands into believing that it’s the only way to reach their audience. However, the reality is hardly so. Today, there are more platforms and media formats than there have ever been before and newer ones keep emerging everyday. As a result, the netizens have developed a rapidly decreasing attention span. As a result, brands are wrestling to fit their message into as tiny a space as possible in what can only be called conventional methods of advertising.
For many brands, digital marketing proves to be an ordeal that takes years to crack, all the while draining the brand’s potential for more business and/or larger reach. It is worth noting that one of the major challenges that most businesses face is that of people avoiding ads altogether; no matter how good your ad is, chances are that people don’t want to see it, resulting in zero engagement. The second and bigger challenge is that short messages don’t convert those who are unaware of your brand, to brand loyalists. Instead, these ads are likely to affect only those who are already considering buying into what your brand is offering, which might be a small share.
This is where Global Banking & Finance Review (GBAF) comes in. We offer you the opportunity to overcome both the challenges (and more) in one go through our guest post services.
Guest Posts Have An Edge Over Normative Advertisements
Guest posts are advertorial pieces of long-form writing, created with an aim to engage the audience by taking away the impression of normative ads. How? Sponsored posting articles are so designed that they address the audience’s demands or queries, and also offer your brand as a solution instead of point-blank marketing. Consequently, this makes the audience spend a longer time engaging with your brand than they would do with, say, a pop-up ad. Through a guest blog post, your brand has the space to engage in a fair exchange because the article delivers value to your audience rather than being a conventional sales-driven advertisement.
To sum it up, sponsored posts fall right on the sweet spot between a blog post and a traditional advertisement on the spectrum of advertising.
Here’s Why You Should Run Guest Posts on GBAF
At GBAF, our team understands the importance of the environment in which your brand is introduced to an audience, something that leaves a lasting impact on their minds. It goes without saying that this very impression will influence and drive their future decisions on whether they want to engage with your brand and buy what you’re selling. Hence, it is our staff that is usually responsible for writing the posts that go up for your brand on our website. This allows for the sponsored post to merge in seamlessly with the existing content in our website instead of sticking out like a sore thumb. The aim in doing so is to create these posts in a way that does not distract or seem abrupt as guest posts are meant to be adaptive to an existing environment. So, even though it is essentially promoting your brand, a sponsored post is more of a brand journalism piece than an ad.
On our platform, we understand the importance readers attach to authenticity and value. This also allows GBAF to have a firm grip on introducing your brand effectively while simultaneously catering to the audience’s needs. Our team works around the clock to gain our audience’s trust by continually delivering authentic and value-driven content to our readers for more than a decade. When you partner with us, that resource pool is easy to tp into. When a consumer learns about your brand through a reliable source (for instance, someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too.
Why You Need to Take Guest Posting Seriously
When customers are largely in control of marketing conversations, traditional advertisement has lost its touch. How you educate your prospects and out-educate your competitors now win the battle and generate leads.
If you’re the spokesperson of a brand or if it is your job to tell a story that your customers care about, you know how important it is to be generous, to share your ideas on a platform that promotes storytelling, and to position your brand as the most trusted partner for your customers.
The challenge with quick, easy micro-copy is that it fails to make an impact. It’s like a quick-fix that we try to use in everything we do. However, quick-fixes don’t heal a burning pain-point. A thoughtful, easy-to-read, user-friendly guide does.
At Global Banking & Finance Review (GBAF), we help you help your customers. Here’s how.
Guest Posting: How it Works
Guest posting is the art of telling your story to your audience without shoving it down their throats. It’s not an advertisement, but a thought-leadership content piece that educates & promotes your brand to your target audience without interrupting them.
- Our editorial team works your content piece to present your brand on our website
- The sponsored articles adhere to the context, the tone, the voice of your brand and represent it in the way you’d like to portray to your audience
- The content piece is lucidly written and only does one job, i.e. educating your audience
- The piece is long-form of content that allows your target audience to engage with your brand longer (much more than an advertisement)
- It doesn’t distract, interrupt, or intrude the audience
- Sponsored posts are designed and articulated to solve the audience’s pain-point and showcase your brand as a solution-provider
Why Should You Run Guest Posts on GBAF?
GBAF is a platform that garners a community of over 135,000. Here are four reasons for which you should run guest posts on GBAF:
- We help you increase the engagement with your audience: We don’t depend on surveys to understand what your target audience wants. For the last ten years, we have been serving various kinds of readers. And we know them personally. Thus, we know how to place your content to increase engagement.
- We put your audience ahead of the marketing funnel: When you run an ad, you start from scratch. And as a result, the first step is always to start with the beginning of the marketing funnel. When you publish a guest post on our platform, your target audience already begins to trust you since we’ve put years of work in building the community.
- We help you generate leads: An ad is interruptive. When you submit a guest post on GBAF, it teaches instead. And directs the audience to take action. As a result, you generate more leads. In this era of marketing, the brand that educates better, profits more.
- We offer you cost-effective solutions: When you run sponsored articles on GBAF, you’re in charge of your budget. You decide how much you’d like to spend per month. And we support you with cost-effective solutions backed up with the results so that you can calculate your ROI upfront.
How to Submit a Guest Post on GBAF
- Check categories:
- B2B: CSR, Green Tech, AI & Big Data, Ongoing Training for Employees, Manufacturing
- B2C: Travel Destinations, Trends on Buying a Home, Working Remotely, Electronics
- Follow guidelines:
- Format: Word format
- Send at: [email protected] (or use this page to submit a guest post)
- Length: 750 – 1000 words
- Image: We need an image of the author (specifications: width – 800 px. & heigh – 600 px.) with original credits
- Additional requirements:
- Author Bio: Provide an author bio (name, title, affiliation, bio, and contact). You can add a link
- Profile: Give a brief overview of the company, key information about the company, major projects, certifications, and company logo. Please submit the profile in word format
We review your submission and if it adheres to our submission guidelines and quality standards, we will connect with you before publishing the article.
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