Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

The power of print marketing       

In an environment where technology and digital marketing is at the forefront of the way businesses market their brands, the power of print media can sometimes be forgotten and under-utilized. For any business small or large, print is an extremely useful tool that can not only drive consumers to your brand, but keep people engaged in your product long after they’ve purchased or visited. But why is print such a powerful marketing tool, even in such a tech-obsessed culture?

Consumers are more likely to trust you

Print media is an investment in your business. When a business invests with leaflets, posters or flyers for a product, it’s a message to consumers that you believe in your brand and you don’t expect people to simply believe you without showing visible effort and thought. This in turn increases your brand’s reputation and credibility among audiences.

The power of print marketing        1Many forms of print marketing are often taken away with a consumer for them to revisit when they are home or are no longer at your venue or with your staff. This allows a second chance for your brand with no outside pressure – allowing a consumer to decide without the presence of outside anxieties that can often be associated with on the spot sales.

It allows for organic interaction

Digital marketing has not only changed the way we consume media, but also the way that we interact with people. In recent years, there has been a decrease in the amount of face to face marketing, with online shopping, social media and emails being some of the core ways in which people choose to interact with businesses.

Many forms of print marketing require staff to distribute your content – from leafleting to handing out vouchers – it is the most organic way to talk to your audience face to face.  Handouts and cards, such as Alpha Cards’ Z folding cards and  infinity cards are a unique way to market your business, acting as great conversation starters as well as offering engagement and interaction with potential customers. This style of print marketing also makes the consumer’s first experience with your brand both positive and memorable.

Taking a more in-depth look at this in practise, Peoria Public Schools is a fantastic example. They wanted to replace their traditional tri-fold brochure with an infinity card to hand out at University Career Fairs. The aim was to increase engagement by making their marketing more innovative to attract like-minded staff, which this unique take on print marketing allowed. The infinity card made the information about how Peoria Public Schools work, what they believe in and the benefits for working within their District, a brilliant piece of marketing communication.

Print builds your B2C relationship

Much like a letter is often considered emotive and personal, print media builds a relationship between business and consumer by allowing your audience time to convert, instead of relying on a hard-selling technique.

A leaflet, brochure or card will engage an audience for longer than a social media post or website, with online marketing being much like a sea of competition and rivalry between brands, where it is easy to become lost and for potential conversions to scroll past your post, as it is much harder to engage with a product if it’s not personally connecting with you. The power of print is that it begins in your consumer’s hand, instead of ending with your product in their hand, which is purely due to if they convert.