Finance
Tesla Gains Market in France, Norway in February
Published by Global Banking & Finance Review®
Posted on March 2, 2026
2 min readLast updated: April 2, 2026
Add as preferred source on GoogleGlobal Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on March 2, 2026
2 min readLast updated: April 2, 2026
Add as preferred source on GoogleTesla rebounded in February with strong year‑on‑year registration gains in France (+55%) and Norway (+32%), though registrations lagged in Denmark (−18%). This suggests tentative stabilization in Europe amid stiff competition and declining market share.
March 2 (Reuters) - Tesla gained market share in key European markets in February, official data showed, signalling some stabilisation on the continent after two straight years of declining sales.
In France, the U.S. electric vehicle maker's registrations, a proxy for sales, rose 55% even as most rivals sold fewer cars in the country than a year ago.
Registrations more than doubled from February 2024 in Portugal. They increased 74% in Spain, 32% in Norway and 14% in Belgium, but fell 45% in the Netherlands, 18% in Denmark and 7% in Italy.
The UK and Germany, Europe's largest car markets, are set to report later in the week.
Tesla's European sales fell 27% last year amid rising competition, particularly from Chinese EV brands, controversy over Elon Musk's politics and an ageing model lineup.
Last year, Tesla unveiled cheaper versions of its Model Y and Model 3 in the U.S. and Europe, which started to roll out to consumers late last year.
The company's market share in the European Union, Britain and the European Free Trade Association slid marginally to 0.8% in January from 1% in the same month in 2025.
That remains far below its 1.8% market share in 2025, 2.5% in 2024 and 2.9% in 2023, when its signature Model Y SUV was the world's best-selling model.
(Reporting by Alessandro Parodi, Camille Raynaud, Anna Ringstrom, Marie Mannes and Javi West Larrañaga; Editing by Nivedita Bhattacharjee and David Gregorio)
Tesla's registrations rose 55% in France and 32% in Norway in February, signaling market share growth in both countries.
Yes, Tesla's registrations fell by 18% in Denmark during February, according to official data.
Tesla's European sales dropped 27% last year due to rising competition from Chinese EVs, controversy over Musk's politics, and an aging model lineup.
Cheaper versions of the Model Y and Model 3, launched last year, began rolling out to boost sales in the US and Europe.
Tesla's EU and EFTA region market share slid marginally to 0.8% in January from 1% a year earlier, and is down from previous years' highs.
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