Finance
Tesla gains market in France, Norway in February
Published by Global Banking & Finance Review®
Posted on March 2, 2026
2 min readLast updated: March 2, 2026
Quick Summary
Tesla rebounded in February with strong year‑on‑year registration gains in France (+55%) and Norway (+32%), though registrations lagged in Denmark (−18%). This suggests tentative stabilization in Europe amid stiff competition and declining market share.
Tesla’s Market Share Grows in France and Norway as European Sales Stabilize
European Market Performance and Trends
Recent Sales Data in Key European Countries
March 2 (Reuters) - Elon Musk's Tesla gained market share in France and Norway in February, official data showed, signalling stabilisation in Europe after two straight years of declining sales.
Growth in France
In France, the automaker's registrations, a proxy for sales, rose 55% even as most rivals sold fewer cars than a year ago.
Performance in Norway and Denmark
They increased 32% in Norway, but fell 18% in Denmark, the first countries to publish February data, with others including Italy and Spain set to report through the day.
Challenges and Competitive Landscape
Tesla saw European sales drop 27% last year amid rising competition, particularly from Chinese EV brands, controversy over Musk's politics and an ageing model lineup.
Product Updates and Market Response
Last year Tesla unveiled cheaper versions of its Model Y and Model 3 in the United States and Europe, which started to roll out to consumers late last year.
Market Share Trends Over Time
Recent Market Share Figures
The company's market share in the European Union, Britain and the European Free Trade Association slid only marginally to 0.8% in January from 1% in the same month in 2025.
Historical Market Share Comparison
But that is still far below its 1.8% market share in 2025, 2.5% in 2024 and 2.9% in 2023, when its signature Model Y SUV was the world's best-selling model.
(Reporting by Alessandro Parodi, Camille Raynaud, Anna Ringstrom, Marie Mannes; Editing by Nivedita Bhattacharjee)
Key Takeaways
- •February’s data from France and Norway show a rare positive turn in Tesla’s European performance, interrupting a multi‑year decline.
- •Despite gains in those markets, Tesla’s European market share remains under pressure, facing fast‑growing rivals like BYD.
- •Tesla’s effort to revive demand with lower‑priced Model 3 and Model Y variants may be helping, but recovery is uneven across the region.
Frequently Asked Questions about Tesla gains market in France, Norway in February
1How did Tesla perform in France and Norway in February?
Tesla's registrations rose 55% in France and 32% in Norway in February, signaling market share growth in both countries.
2Did Tesla's sales decline anywhere in February?
Yes, Tesla's registrations fell by 18% in Denmark during February, according to official data.
3Why did Tesla’s sales drop in Europe last year?
Tesla's European sales dropped 27% last year due to rising competition from Chinese EVs, controversy over Musk's politics, and an aging model lineup.
4What impact did new Tesla models have on sales?
Cheaper versions of the Model Y and Model 3, launched last year, began rolling out to boost sales in the US and Europe.
5How did Tesla's overall European market share change?
Tesla's EU and EFTA region market share slid marginally to 0.8% in January from 1% a year earlier, and is down from previous years' highs.
