digital-advertising
BusinessMiQ Partners With SeenThis to Advance Sustainability in Digital Advertising
Top StoriesGumGum Goes Green With Cedara
BusinessUK Stop Ad Funded Crime (uksafc) Set up to Tackle Online Fraud
Top StoriesAlphabet’s Miss Fans Inflation Fears Across Digital Advertising
Vodafone Leverages GumGum’s Contextual Intelligence Platform to Increase Purchase Intent Around Samsung Galaxy Z Flip3
Date: June 30, 2022
London, UK – 30th June 2022: GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of this successful partnership, GumGum set out to test...
Exclusive-Google Offers to Let Ad Rivals Place YouTube Ads in EU Antitrust Probe – Sources
Date: June 13, 2022
By Foo Yun Chee BRUSSELS (Reuters) -Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said. The European Commission opened a...
Global Advertising to Grow by 8.4% This Year -Report
Date: June 13, 2022
By Helen Coster (Reuters) – The global advertising industry is expected to grow 8.4% this year, despite ongoing geopolitical situations around the world and fears of a recession, a report on the sector said on Monday. That figure excludes the impact of U.S. political advertising, which is on track to reach $13 billion in revenue...
Spotify Looks to Stoke Wall Street Enthusiasm Amid Cooling Economy
Date: June 8, 2022
By Dawn Chmielewski and Supantha Mukherjee (Reuters) – The audio streaming service Spotify Technology SA will host its first investor day since going public in 2018 on Wednesday, hoping to stoke Wall Street’s enthusiasm despite the slowing global economy. The company’s stock has tumbled 53% so far in 2022, worse than the 24% drop in...
Adi Telecom Rebrand to Adi Digital as Digital Service Offering Evolves
Date: September 28, 2018
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Digital Advertising Blockchain Protocol Adds New OnXCHNG Partners & Advisors
Date: September 25, 2018
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