advertising
FinanceRo CEO says Wegovy pill is bringing in new customers, including men
FinanceExclusive-Novo's Wegovy and Ozempic US advertising spend doubles rival Eli Lilly, data shows
FinanceMeta 'turning a blind eye' to illegal gambling ads, UK Gambling Commission says
FinanceUK's ad group M&C Saatchi sees profitable growth in 2026, shares rise
Britain may change BBC funding to allow adverts or subscriptions
Date: December 16, 2025
LONDON, Dec 16 (Reuters) - Britain launched a review into the BBC's funding on Tuesday, seeking to "future-proof" the broadcaster which is reeling from a lawsuit launched by U.S. President Donald...
Oreo-maker Mondelez to use new generative AI tool to slash marketing costs
Date: October 24, 2025
By Jessica DiNapoli NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The...
WPP cuts out the agency to help brands create their own ads with AI
Date: October 23, 2025
By Paul Sandle LONDON (Reuters) -British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns. WPP Open Pro, a...
Meta to use AI chats to personalize content and ads from December
Date: October 1, 2025
By Echo Wang (Reuters) -Meta Platforms said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook...
Meta in talks to use Google's Gemini to improve ad business, the Information reports
Date: September 25, 2025
(Reuters) -Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on...
Netflix signs co-marketing deal with AB InBev to promote TV shows and beer
Date: September 22, 2025
(Reuters) -Netflix and Anheuser-Busch InBev have signed a global co-marketing deal to promote the streaming platform's most-watched titles and the brewer's beers, the companies said on Monday. The...