By Bart Copeland, CEO and President, ActiveState
Essentially the developers are determining what languages are available for use and, consequently, selecting the languages used within their organizations. This has led enterprises, including financial organizations, to run open source languages out of necessity.
As such, there has been a massive shift in the adoption of open source languages and genesis of new ones in the last 20 years. Even large corporations such as Microsoft, Google and IBM contribute to open source projects that are hosted on GitHub; Spotify, Dropbox and Reddit are among the big names that use Python. This level of activity has brought about the proliferation of new languages co-existing with older languages, which creates more and more challenges for various stakeholders in the Software Development Lifecycle (SDLC) – and more tension.
These stakeholders have different needs and priorities, which is what’s causing the clash. Addressing this tension requires a convergence of the needs of two specific stakeholder groups: coders and the financial institutions for which they work. There are ways to fulfill what both coders and financial institutions need, create better experiences for coders and make things easier for all stakeholders in the SDLC.
Coders need speed, want to create, and crave a frictionless environment. Banks and other financial institutions need security, control and compliance. Roadblocks and restrictions need to be removed for coders while ensuring the needs of the financial institution e are being met.
Imagine what your development environment could look like if you could gain all of the potential benefits of open source languages while still fulfilling coder needs and resolving your business requirements. What if uniform tooling could be provided across open source languages? And what if your business could use a single uniform tooling set regardless of open source language? It would solve needs for the coder and the requirements of the business.
If financial institutions implement uniform tooling, their open source languages can be: compiled and installed; dependencies found and installed; and code written, tested and updated complete with security and license compliance needs being addressed.
However, today tooling isn’t uniform across open source languages. And the maturity and best practices of tooling wildly vary. IT teams at banks and other financial institutions create a work-around by creating policies to mitigate for deficiencies in tooling. This work-around is sub-par because it happens too late in the SDLC, after threats and issues are introduced into your code.
One Ecosystem to Rule Them All
The fact that open source is so open is what makes it so useful. However, its lack of controls makes it something of a digital wild west. Fewer restrictions enable faster innovation, but they come at the cost of quality and cohesion for the business. Many of your installed libraries have holes and security threats. Your business is faced with time-consuming license reviews to ensure adherence to third-party license rules as well as internal policies restricting certain types of licenses. In addition, license reviews happen at one point in your code’s life cycle versus in an ongoing, automated way. Financial institutions are burdened with high administrative overhead and stale information.
This outcome is not inevitable, though. What would it look like for a bank to have a uniform and high-standard ecosystem for their package management, with no vendor lock-in, all based on open source? What if a bank could be guaranteed the same quality and types of packages for every language they use? What if a bank could easily have visibility for what is being used across all of their environments, from concept to development to testing to production? It would be easier for the coder and fulfill the requirements of the business.
Open source language ecosystems are somewhat unreliable due to their wild west quality; updates and deletions can occur and community support may end for packages or other open source components on which your rely. And there are different package management solutions with differing degrees of sophistication, complexities and required expertise to use. Today, a bank can easily end up with multiple package management solutions and have different packages of the same open source programming language. There is no single or consistent source of truth.
Getting expert input on complex issues is always a good idea. Working with a technology provider is an effective way to reduce your open source language risks and solve your coders’ need for speed. A provider who can offer not just support, but also:
● The expert experience to build the language distros you need based on usage, environment, security and compliance requirements and applications.
● The right licenses based on usage and policy requirements
● The appropriate packages for each specific application
● The indemnification that is right for you, based on usage
● The right builds, standardized for all of your teams and ready to go out of the box
● Excellent notification and remediation based on Common Vulnerabilities and Exposures (CVE) security threats
A Single Source of Success
In developer environments, it’s sometimes necessary for coders to build many programming languages in an environment. The resulting “polyglot” situation creates benefits as well as challenges. Better products are made, and products are shipped faster, but it’s difficult to build a core competency in a particular programming language. And it’s impossible to centralize support and difficult maintenance requirements. You could say the unicorn that financial institutions should be chasing is a single uniform tooling set that would work across a polyglot environments. It could enable the IT teams at financial institutions to more easily use and implement open source languages. This would make both business leaders and coders happy, empowering greater productivity and agility across the business.
About the author
Bart Copeland is the CEO and president of ActiveState, the open source languages company that provides enterprise-level programming language distributions backed with cross-platform consistency, commercial technical support, security reviews, license reviews, and indemnification. Bart holds a Master’s of Business Administration in technology management from the University of Phoenix and a mechanical engineering degree from the University of British Columbia.
The internet has set up brands at every corner of the street and getting people to visit yours is a mix of skill and art. The attempts to layout customer roadmaps to your brand which aren’t abandoned are not new and the struggles are the same as before. In fact, the struggle to have your brand heard has piled up as competition keeps emerging and viewer attention span keeps getting fragmented. This has led to a surge in brands using conventional advertisements to highly compress their message to the audience.
This is not the best gameplan to bet on. Ads are perceived by many as intrusive, insincere and housing an ulterior motive. The audience is bombarded with ads from every angle and making it shorter does not really help. Most people don’t react the same way to guest posting.
A guest post is a piece of brand journalism which lives on a publisher’s website. Sponsored posts are an advertorial piece of long-form writing that is created to be highly engaging. They avoid the intrusive and abrupt conventional-approach of ads and indulge in a more respectful and subtle modern-approach for recommending your services or products.
Choosing the right platforms to publish your guest post is crucial as the platform is seen as your partner and representative. Your chosen platform must balance between writing a blog post and a traditional advertisement, stray away from being intrusive and stick with being subtle and respectful. At Global Banking and Finance (GBAF), we offer the opportunity to bank on our decade-long experience and expertise in writing balanced content like this.
How Can Guest Posts on GBAF Help You?
Constantly investing time and effort into writing and publishing on your blog is great for fostering and strengthening your already existing audience relationship but this doesn’t help you reach a new audience.
Guest posting opportunities on our platform gives you access to an untapped audience base. This is a significant advantage in two ways:
- Familiarity: We have built our audience through our authentic, thought-provoking and storytelling writing nature. Our audience is familiar and receptive to this writing style. When we adapt your content in the same format, it allows your content to have better reception compared to traditional ads. Also, your content will adapt to the environment of content which makes it feel natural and less abrupt or intrusive.
- Trust: When a consumer learns about your brand through someone they trust (someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too. Our audience’s trust means a chance for your brand’s voice to be heard. It also means having customers who have completed their journey of brand choice. When they choose you, it will be an additional choice of transition from our platform rather than a new choice of approaching you. They only have to go half-way.
With amplified brand reach and redefined trust, your brand visibility and credibility will be boosted. We also help you boost visibility by leveraging our social media channels which currently have 135k followers and keep growing every day.
Another major area of impact when doing guest posts with GBAF is the focus, delivery and expertise of writing. The audience members will engage with your content much more than they do with your traditional ads. This will increase the chances of convincing the customers who doubt, skepticize and speculate becoming customers of your brand from afar. Writing to deliver your promotion with value-driven content also allows you to plug in a recommendation at a crucial point of the problem with your brand as the solution.
Lastly, value-driven content avoids the intrusive BUY THIS! style of writing. Here, the focus is on communicating your knowledge and therefore allows you to establish yourself as a thought-leader in your niche.
All of these combined benefits act as a catalyst to boost your brand reach, funnel attention to your brand, gain a competitive advantage and knock down all other challenges presented in separating yourself from your competition.
Brand adoption is slow. Abandoning an old familiar brand route for a new one is difficult. People rarely reach out to brands and they sprint the other way if they see brands reach out to them through conventional and dull ads. In such a deadlock scenario guest posts can provide the perfect strategy to bet on.
Why Guest Posting is Your Best Bet
In a scenario where new businesses are popping up everyday, one of the major challenges brands face is that of devising an organic and effective way to get the attention of their target audience. And one of the first solutions that comes to mind is the internet and consecutively, digital marketing. Even though its all-pervasive nature has made it both super-easy to reach people across the globe, the internet also comes with its own set of challenges. In this article, we will discuss the tough-to-crack parts of digital marketing, things that almost every brand representative or marketing executive has to face in the present date.
The oversimplification of digital communication has deceived many brands into believing that it’s the only way to reach their audience. However, the reality is hardly so. Today, there are more platforms and media formats than there have ever been before and newer ones keep emerging everyday. As a result, the netizens have developed a rapidly decreasing attention span. As a result, brands are wrestling to fit their message into as tiny a space as possible in what can only be called conventional methods of advertising.
For many brands, digital marketing proves to be an ordeal that takes years to crack, all the while draining the brand’s potential for more business and/or larger reach. It is worth noting that one of the major challenges that most businesses face is that of people avoiding ads altogether; no matter how good your ad is, chances are that people don’t want to see it, resulting in zero engagement. The second and bigger challenge is that short messages don’t convert those who are unaware of your brand, to brand loyalists. Instead, these ads are likely to affect only those who are already considering buying into what your brand is offering, which might be a small share.
This is where Global Banking & Finance Review (GBAF) comes in. We offer you the opportunity to overcome both the challenges (and more) in one go through our guest post services.
Guest Posts Have An Edge Over Normative Advertisements
Guest posts are advertorial pieces of long-form writing, created with an aim to engage the audience by taking away the impression of normative ads. How? Sponsored posting articles are so designed that they address the audience’s demands or queries, and also offer your brand as a solution instead of point-blank marketing. Consequently, this makes the audience spend a longer time engaging with your brand than they would do with, say, a pop-up ad. Through a guest blog post, your brand has the space to engage in a fair exchange because the article delivers value to your audience rather than being a conventional sales-driven advertisement.
To sum it up, sponsored posts fall right on the sweet spot between a blog post and a traditional advertisement on the spectrum of advertising.
Here’s Why You Should Run Guest Posts on GBAF
At GBAF, our team understands the importance of the environment in which your brand is introduced to an audience, something that leaves a lasting impact on their minds. It goes without saying that this very impression will influence and drive their future decisions on whether they want to engage with your brand and buy what you’re selling. Hence, it is our staff that is usually responsible for writing the posts that go up for your brand on our website. This allows for the sponsored post to merge in seamlessly with the existing content in our website instead of sticking out like a sore thumb. The aim in doing so is to create these posts in a way that does not distract or seem abrupt as guest posts are meant to be adaptive to an existing environment. So, even though it is essentially promoting your brand, a sponsored post is more of a brand journalism piece than an ad.
On our platform, we understand the importance readers attach to authenticity and value. This also allows GBAF to have a firm grip on introducing your brand effectively while simultaneously catering to the audience’s needs. Our team works around the clock to gain our audience’s trust by continually delivering authentic and value-driven content to our readers for more than a decade. When you partner with us, that resource pool is easy to tp into. When a consumer learns about your brand through a reliable source (for instance, someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too.
Why You Need to Take Guest Posting Seriously
When customers are largely in control of marketing conversations, traditional advertisement has lost its touch. How you educate your prospects and out-educate your competitors now win the battle and generate leads.
If you’re the spokesperson of a brand or if it is your job to tell a story that your customers care about, you know how important it is to be generous, to share your ideas on a platform that promotes storytelling, and to position your brand as the most trusted partner for your customers.
The challenge with quick, easy micro-copy is that it fails to make an impact. It’s like a quick-fix that we try to use in everything we do. However, quick-fixes don’t heal a burning pain-point. A thoughtful, easy-to-read, user-friendly guide does.
At Global Banking & Finance Review (GBAF), we help you help your customers. Here’s how.
Guest Posting: How it Works
Guest posting is the art of telling your story to your audience without shoving it down their throats. It’s not an advertisement, but a thought-leadership content piece that educates & promotes your brand to your target audience without interrupting them.
- Our editorial team works your content piece to present your brand on our website
- The sponsored articles adhere to the context, the tone, the voice of your brand and represent it in the way you’d like to portray to your audience
- The content piece is lucidly written and only does one job, i.e. educating your audience
- The piece is long-form of content that allows your target audience to engage with your brand longer (much more than an advertisement)
- It doesn’t distract, interrupt, or intrude the audience
- Sponsored posts are designed and articulated to solve the audience’s pain-point and showcase your brand as a solution-provider
Why Should You Run Guest Posts on GBAF?
GBAF is a platform that garners a community of over 135,000. Here are four reasons for which you should run guest posts on GBAF:
- We help you increase the engagement with your audience: We don’t depend on surveys to understand what your target audience wants. For the last ten years, we have been serving various kinds of readers. And we know them personally. Thus, we know how to place your content to increase engagement.
- We put your audience ahead of the marketing funnel: When you run an ad, you start from scratch. And as a result, the first step is always to start with the beginning of the marketing funnel. When you publish a guest post on our platform, your target audience already begins to trust you since we’ve put years of work in building the community.
- We help you generate leads: An ad is interruptive. When you submit a guest post on GBAF, it teaches instead. And directs the audience to take action. As a result, you generate more leads. In this era of marketing, the brand that educates better, profits more.
- We offer you cost-effective solutions: When you run sponsored articles on GBAF, you’re in charge of your budget. You decide how much you’d like to spend per month. And we support you with cost-effective solutions backed up with the results so that you can calculate your ROI upfront.
How to Submit a Guest Post on GBAF
- Check categories:
- B2B: CSR, Green Tech, AI & Big Data, Ongoing Training for Employees, Manufacturing
- B2C: Travel Destinations, Trends on Buying a Home, Working Remotely, Electronics
- Follow guidelines:
- Format: Word format
- Send at: [email protected] (or use this page to submit a guest post)
- Length: 750 – 1000 words
- Image: We need an image of the author (specifications: width – 800 px. & heigh – 600 px.) with original credits
- Additional requirements:
- Author Bio: Provide an author bio (name, title, affiliation, bio, and contact). You can add a link
- Profile: Give a brief overview of the company, key information about the company, major projects, certifications, and company logo. Please submit the profile in word format
We review your submission and if it adheres to our submission guidelines and quality standards, we will connect with you before publishing the article.
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