• Jason Coleman steps up from Area Sales Manager role
  • Experience at OEM and dealer level after starting out in Fast Moving Consumer Goods (FMCG)
  • Heads up team of seven, with ambitious growth plans after strong 2014

SEAT has appointed Jason Coleman as National Fleet Sales Manager, stepping up from his former role as Area Sales Manager.

Jason’s promotion is expected to help drive SEAT fleet sales forward, specifically targeting growth in medium to large fleets which helped spearhead its sales success in 2014 in which the Leon achieved volume growth of 80% – the biggest increase of any car in the lower-medium segment.

The appointment comes after a successful period of nearly two years with the firm. Jason’s previous roles have included successful stints at the Sytner Group, where he managed corporate sales for a year, Mercedes-Benz and Allied Bakeries, as a key account executive within the bread industry.

Jason Coleman
Jason Coleman

Jason commented: “It is fantastic to be part of this brand, as we’re continuing our momentum in terms of developing a strong foothold in fleet with a compelling product portfolio including some of the best performers in their class in terms of quality and cost. With a line-up of vehicles like this at our disposal, we are determined to continue to build sales volumes and market share in preparation for the introduction of an SUV in 2016.

“Supporting our ambitious fleet sales growth plans, the just announced New Ibiza and New Alhambra will join two new Leon derivatives – the ST CUPRA and four-wheel drive X-PERIENCE – in our model lineup, allowing the brand to appeal to an even more diverse range of fleet customers.”


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Managing a team of seven, he will be based at the SEAT UK headquarters in Milton Keynes for up to two days a week; the rest of his time will be spent with his team stationed around the UK.

Jason is married with two young children. In his spare time, he enjoys cycling, cooking, travelling and spending time with his family.