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SEAT breaks into top ten as True Fleet sales soar
Published by Gbaf News
Posted on May 16, 2018
4 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Gbaf News
Posted on May 16, 2018
4 min readLast updated: January 21, 2026
SEAT’s April and year-to-date sales results have propelled the carmaker up the market rankings, with the brand featuring in the True Fleet top ten.
SEAT has recorded soaring year-on-year Fleet and True Fleet sales growth of 14% and 42% respectively – a continuation of the Spanish brand’s record-breaking form from 2017 – despite the market seeing negative year-on-year results.
Following its biggest-ever product offensive, SEAT achieved record fleet sales figures and a raft of awards across its range, with models like the new Ibiza supermini and Arona compact crossover taking the fleet market by storm.
The brand’s True Fleet performance in April saw it break into seventh place for the month, leading to a top ten spot for the year-to-date, bolstering the upward trajectory of the last 12-months.
SEAT’s outstanding fleet performance is more impressive still on a backdrop of controlled reduction of rental volume, which in turn helped SEAT achieve industry-leading residual values and TCO (total cost of ownership).
Peter McDonald, Head of Business Sales at SEAT UK, said: “These latest results show that last year was no flash in the pan – SEAT has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark.
“Our fleet offering has emerged as one of the most competitive on the market, with programmes including the four-day test drive scheme resonating well with fleet decision-makers, and the results of that are there for all to see.”
Alongside winning several honours for its range of vehicles, SEAT was recently named Most Improved Manufacturer of the Year, in recognition of its industry-leading fleet programme.
SEAT’s April and year-to-date sales results have propelled the carmaker up the market rankings, with the brand featuring in the True Fleet top ten.
SEAT has recorded soaring year-on-year Fleet and True Fleet sales growth of 14% and 42% respectively – a continuation of the Spanish brand’s record-breaking form from 2017 – despite the market seeing negative year-on-year results.
Following its biggest-ever product offensive, SEAT achieved record fleet sales figures and a raft of awards across its range, with models like the new Ibiza supermini and Arona compact crossover taking the fleet market by storm.
The brand’s True Fleet performance in April saw it break into seventh place for the month, leading to a top ten spot for the year-to-date, bolstering the upward trajectory of the last 12-months.
SEAT’s outstanding fleet performance is more impressive still on a backdrop of controlled reduction of rental volume, which in turn helped SEAT achieve industry-leading residual values and TCO (total cost of ownership).
Peter McDonald, Head of Business Sales at SEAT UK, said: “These latest results show that last year was no flash in the pan – SEAT has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark.
“Our fleet offering has emerged as one of the most competitive on the market, with programmes including the four-day test drive scheme resonating well with fleet decision-makers, and the results of that are there for all to see.”
Alongside winning several honours for its range of vehicles, SEAT was recently named Most Improved Manufacturer of the Year, in recognition of its industry-leading fleet programme.
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