Puig shares set to fall after Estée Lauder deal collapses - Finance news and analysis from Global Banking & Finance Review
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Puig shares set to fall after Estée Lauder deal collapses

Published by Global Banking & Finance Review

Posted on May 22, 2026

2 min read

· Last updated: May 22, 2026

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Puig Shares Expected to Drop Sharply After Failed Estée Lauder Deal

Market Reaction and Implications of the Failed Merger

By Mireia Merino

Immediate Market Impact

May 22 (Reuters) - Puig's shares were expected to fall at least 10% on Friday after the Spanish perfumery and U.S. cosmetics maker Estée Lauder said on Thursday they had ended merger talks.

Share Price Movements

Puig was indicated to fall between 10% and 12% at Friday's open, according to traders. Estée shares rose more than 10% in extended trading on Thursday.

Background and Context

Details of the Failed Talks

The failed talks, which would have created a $40 billion luxury beauty giant, remove a potential deal premium for Puig and come after the company reported slower sales growth for the first quarter in April.

Analyst Commentary

J.P. Morgan's Perspective

J.P. Morgan said in a note that the end of the talks was likely to weigh on Puig shares, with investors' attention returning to operating results as growth in fragrances normalises and pressure persists in the Middle East and travel retail.

Company Response

Puig will remain focused on executing its strategy, it said in Thursday's statement, adding that its capital structure would give it flexibility for selective mergers and acquisitions.

(Reporting by Mireia Merino)

Key Takeaways

  • Merger talks between Puig and Estée Lauder ended on May 21, eliminating a potential $40 billion luxury beauty deal and expected merger premium for Puig shares (investing.com).
  • Puig’s shares were projected to open down 10–12%, reflecting investor focus shifting back to operational challenges such as slowing fragrance growth and pressure in Middle East and travel‑retail (investing.com).
  • Estée Lauder shares rose over 10% in extended trading following the announcement, as analysts saw reduced integration risk benefiting the U.S. cosmetics firm (investing.com).

References

Frequently Asked Questions

Why are Puig shares expected to drop?
Puig shares are set to fall due to the collapse of merger talks with Estée Lauder, causing a loss of the potential deal premium.
How much could Puig shares decline?
Puig shares were indicated to fall between 10% and 12% at Friday's open, according to traders.
What caused the end of the Puig and Estée Lauder merger talks?
The two companies ended merger negotiations that would have created a $40 billion luxury beauty giant.
How did Estée Lauder shares respond to the news?
Estée Lauder shares rose more than 10% in extended trading after the deal talks ended.
What will Puig focus on following the failed merger?
Puig will concentrate on executing its strategy and retain flexibility for selective mergers and acquisitions.

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