Exclusive Interview with Alexander-Wilhelm Oelfke, BDSwiss Group CEO
Congratulations on your award-winning success. Can you tell us a little about BDSwiss?
We’re honoured to have won the award for “Best Partnership Program – ASIA 2020”. It’s a testament to the work done and effort we’ve made together with our Partners. Our Affiliates and IB Partners Program is one of the linchpins of our success. It’s now grown to almost 18,000 active Partners and we’ll continue to invest in and expand our network globally.
BDSwiss Group of Companies includes investment firms that offer retail forex and CFD trading services to 1.3 million clients from 180 different countries. We established our brand in 2012 and since then we’ve experienced fantastic growth. We’ve also acquired licenses and launched new offices around the world. Based on trading volume alone, we’ve become a leading global competitor – but we won’t stop there or rest on our laurels.
How important is it to select the right Partner?
It’s vital. Industry competition is tough and relentless, so it’s essential we stand out from the crowd. Our Partners are key to helping us grow our revenue and global customer base.
At the same time, market Affiliates and Introducing Brokers are inundated by Partnership programs to choose from. It’s why we offer them all of them competitive compensation, high traffic monetisation and optimised conversion rates. In addition, we also focus on building relationships with them that includes ongoing support, personalisation and an optimised trading environment to empower conversions. And it’s not a one-sided relationship: I mean, we listen closely to our Partners and learn from them, successfully combining their knowledge and experience of the markets with our own. This has been invaluable.
As a result of our approach, we’ve gained a significant foothold in the emerging markets. It means we’re also able to address our traders’ needs quickly and efficiently, helping us build a solid reputation in those regions, alongside our established markets.
Most importantly, our Partners are part of our brand experience. It’s why we maintain high onboarding standards and select only those that share our business goals and vision. We’re stronger together and our success proves that.
How does your Partnerships program work?
At BDSwiss we offer two programs, one for Affiliate Partners and one for Introducing Brokers, or IBs. Our IB Program is best suited to individuals and businesses with a strong local presence that specialise in finance, trading or investing.
Our Affiliate program is geared towards tech-savvy individuals and businesses with a strong online presence and social following.
Both are assigned a dedicated Business Development Manager with experience and knowledge of their particular audience. The manager helps them to build personalised campaigns, including customised marketing materials to help them maximise their new business funnels.
We also offer sub-affiliate and sub-IB programs that enable Master-Affiliates and Master-IBs to refer and benefit from their own Partner network. Masters are remunerated based on their referred Partners’ activity as well as that of their own clients.
What types of ongoing support do you offer Partners?
Our Business Development Managers liaise between our Partners and BDSwiss Group. The managers provide ongoing support for their Affiliates and IBs and help to co-ordinate their expansion efforts and to optimise conversions. They have industry expertise relevant to the Partner’s market and also speak their language. They also help Partners to develop robust business plans, to explore our commission options and can tailor payout plans for them. And they provide long-term personal support, including being available 24/5 to discuss campaign optimisations, to handle individual requests and to help them resolve issues.
When it comes to marketing materials, our Affiliate and IB portals offer comprehensive marketing resources, including banners and landing pages, translated in 25 languages. We also respond quickly to specific requests for custom campaigns. On their Partner Dashboard, Affiliates and IBs can access advanced tools for performance, tracking and reporting, enabling them to track their earnings and client trading activity in real-time.
As well as online help, we provide local on-site support with meetings to discuss their expansion plans. Topics and opportunities are wide-ranging, from sponsorship, management of events and seminars, to helping them with printed materials and branded merchandise. Our managers also often travel in person to assist with their Partners’ high-profile campaigns and networking events.
Can you tell us a bit more about the benefits of your Partners program?
Our Partner programs combine lucrative payouts with BDSwiss’ credible, established brand name. As standard, we offer great services and customer support, and a competitive trading environment that maximises conversion rates and inspires long-term client loyalty.
Partners also benefit from tailored payouts, whether daily, bi-weekly or monthly. Moreover, having more than 150 payment methods in place, ensures that their clients’ deposits and withdrawals are quick and easy across different regions. We also invest in their future success by going the extra mile and sponsoring educational seminars or other forex events they’d like to organise. Ultimately, we help them to convert, engage and increase the lifetime value of the end client.
How does BDSwiss business grow and expand?
BDSwiss has been on an impressive growth trajectory, especially in the last two years. Our forecast is also looking great. We’ve grown exponentially, and I believe there were many reasons for this. For example, we optimised our internal procedures and processes to help deliver excellence in our operations. We’ve also made sure to employ and promote the right people in the right positions, building expert teams that embrace our company values. In turn, this has enabled us to achieve seamless global operations to guarantee business success.
I believe our continuous investment in client services and customer support is exemplary. Our goal is to empower our clients by offering them competitive conditions, with the best possible tools and platforms. BDSwiss’ education and market research includes insights from our team of analysts, daily market news, weekly and quarterly outlooks, exclusive projections. We also offer free live webinars on the latest market trends and trading opportunities.
But though we’re a global player, we also never forget the importance of serving local markets and catering to the needs of traders in different regions.
Are you launching any new products or services this year?
Despite the considerable challenges resulting from COVID-19, the combination of our professional teams and tech means that our operations and service delivery maintain the same high standard that we set before the pandemic.
This year, we’re going to expand our product offering with new underlying instruments and continue to improve upon our trading conditions, tools and platforms in ways that further enhance the quality of our customers’ trading experience.
Our strategy for future growth continues to focus on expanding our Partner network, and launching in new markets, especially in South East Asia.
About BDSwiss Group
BDSwiss Group is a leading financial group of companies, offering forex and CFD investment services to more than a million clients worldwide. BDSwiss as a brand was established in 2012 and since then has been providing first-class products across a wide range of platforms. Our competitive pricing and fast execution are available on a wide range of underlying CFDs including shares, forex, cryptocurrencies, metals, energies and indices.
We deliver a world-class online trading experience through a regulated and transparent environment. It’s why we are regarded by traders as their one-stop broker solution. We offer multilingual support, industry-leading education and 24/5 support.
BDSwiss complies with a strict regulatory framework and operates its services on a global scale under different entities. With over 200 personnel, BDSwiss Group’s holding company is located in Zug, Switzerland and maintains operating offices in Europe and Asia.