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Partnering for success



Partnering for success

Exclusive Interview with Alexander-Wilhelm Oelfke, BDSwiss Group CEO

Congratulations on your award-winning success. Can you tell us a little about BDSwiss?

We’re honoured to have won the award for “Best Partnership Program – ASIA 2020”. It’s a testament to the work done and effort we’ve made together with our Partners. Our Affiliates and IB Partners Program is one of the linchpins of our success. It’s now grown to almost 18,000 active Partners and we’ll continue to invest in and expand our network globally.

BDSwiss Group of Companies includes investment firms that offer retail forex and CFD trading services to 1.3 million clients from 180 different countries. We established our brand in 2012 and since then we’ve experienced fantastic growth. We’ve also acquired licenses and launched new offices around the world. Based on trading volume alone, we’ve become a leading global competitor – but we won’t stop there or rest on our laurels.

How important is it to select the right Partner?

Alexander Oelfke

Alexander Oelfke

It’s vital. Industry competition is tough and relentless, so it’s essential we stand out from the crowd. Our Partners are key to helping us grow our revenue and global customer base.

At the same time, market Affiliates and Introducing Brokers are inundated by Partnership programs to choose from. It’s why we offer them all of them competitive compensation, high traffic monetisation and optimised conversion rates. In addition, we also focus on building relationships with them that includes ongoing support, personalisation and an optimised trading environment to empower conversions. And it’s not a one-sided relationship: I mean, we listen closely to our Partners and learn from them, successfully combining their knowledge and experience of the markets with our own. This has been invaluable.

As a result of our approach, we’ve gained a significant foothold in the emerging markets. It means we’re also able to address our traders’ needs quickly and efficiently, helping us build a solid reputation in those regions, alongside our established markets.

Most importantly, our Partners are part of our brand experience. It’s why we maintain high onboarding standards and select only those that share our business goals and vision. We’re stronger together and our success proves that.

How does your Partnerships program work?

At BDSwiss we offer two programs, one for Affiliate Partners and one for Introducing Brokers, or IBs. Our IB Program is best suited to individuals and businesses with a strong local presence that specialise in finance, trading or investing.

Our Affiliate program is geared towards tech-savvy individuals and businesses with a strong online presence and social following.

Both are assigned a dedicated Business Development Manager with experience and knowledge of their particular audience. The manager helps them to build personalised campaigns, including customised marketing materials to help them maximise their new business funnels.

We also offer sub-affiliate and sub-IB programs that enable Master-Affiliates and Master-IBs to refer and benefit from their own Partner network. Masters are remunerated based on their referred Partners’ activity as well as that of their own clients.

What types of ongoing support do you offer Partners?

Our Business Development Managers liaise between our Partners and BDSwiss Group. The managers provide ongoing support for their Affiliates and IBs and help to co-ordinate their expansion efforts and to optimise conversions. They have industry expertise relevant to the Partner’s market and also speak their language. They also help Partners to develop robust business plans, to explore our commission options and can tailor payout plans for them. And they provide long-term personal support, including being available 24/5 to discuss campaign optimisations, to handle individual requests and to help them resolve issues.

When it comes to marketing materials, our Affiliate and IB portals offer comprehensive marketing resources, including banners and landing pages, translated in 25 languages. We also respond quickly to specific requests for custom campaigns. On their Partner Dashboard, Affiliates and IBs can access advanced tools for performance, tracking and reporting, enabling them to track their earnings and client trading activity in real-time.

As well as online help, we provide local on-site support with meetings to discuss their expansion plans. Topics and opportunities are wide-ranging, from sponsorship, management of events and seminars, to helping them with printed materials and branded merchandise. Our managers also often travel in person to assist with their Partners’ high-profile campaigns and networking events.

Can you tell us a bit more about the benefits of your Partners program?
Our Partner programs combine lucrative payouts with BDSwiss’ credible, established brand name. As standard, we offer great services and customer support, and a competitive trading environment that maximises conversion rates and inspires long-term client loyalty.

Partners also benefit from tailored payouts, whether daily, bi-weekly or monthly. Moreover, having more than 150 payment methods in place, ensures that their clients’ deposits and withdrawals are quick and easy across different regions. We also invest in their future success by going the extra mile and sponsoring educational seminars or other forex events they’d like to organise. Ultimately, we help them to convert, engage and increase the lifetime value of the end client.

How does BDSwiss business grow and expand?

BDSwiss has been on an impressive growth trajectory, especially in the last two years. Our forecast is also looking great. We’ve grown exponentially, and I believe there were many reasons for this. For example, we optimised our internal procedures and processes to help deliver excellence in our operations. We’ve also made sure to employ and promote the right people in the right positions, building expert teams that embrace our company values. In turn, this has enabled us to achieve seamless global operations to guarantee business success.

I believe our continuous investment in client services and customer support is exemplary. Our goal is to empower our clients by offering them competitive conditions, with the best possible tools and platforms. BDSwiss’ education and market research includes insights from our team of analysts, daily market news, weekly and quarterly outlooks, exclusive projections. We also offer free live webinars on the latest market trends and trading opportunities.

But though we’re a global player, we also never forget the importance of serving local markets and catering to the needs of traders in different regions.

Are you launching any new products or services this year?

Despite the considerable challenges resulting from COVID-19, the combination of our professional teams and tech means that our operations and service delivery maintain the same high standard that we set before the pandemic.

This year, we’re going to expand our product offering with new underlying instruments and continue to improve upon our trading conditions, tools and platforms in ways that further enhance the quality of our customers’ trading experience.

Our strategy for future growth continues to focus on expanding our Partner network, and launching in new markets, especially in South East Asia.

About BDSwiss Group

BDSwiss Group is a leading financial group of companies, offering forex and CFD investment services to more than a million clients worldwide. BDSwiss as a brand was established in 2012 and since then has been providing first-class products across a wide range of platforms. Our competitive pricing and fast execution are available on a wide range of underlying CFDs including shares, forex, cryptocurrencies, metals, energies and indices.

We deliver a world-class online trading experience through a regulated and transparent environment. It’s why we are regarded by traders as their one-stop broker solution. We offer multilingual support, industry-leading education and 24/5 support.

BDSwiss complies with a strict regulatory framework and operates its services on a global scale under different entities. With over 200 personnel, BDSwiss Group’s holding company is located in Zug, Switzerland and maintains operating offices in Europe and Asia.


Q&A with Clare George-Hilley, co-founder, Centropy PR



Q&A with Clare George-Hilley, co-founder, Centropy PR 1

Clare George-Hilley is the co-founder of Centropy PR

Global Banking and Finance Magazine recently caught up with Clare George-Hilley, co-founder of fintech and financial services specialist PR agency Centropy, as the company toasts to three years of trading. We asked Clare about what life is like running an agency in the city, the trends she is seeing in the financial services space and what the future holds following the Covid-19 outbreak.

Why did you decide to set up Centropy PR?

I was looking for an opportunity to launch my own agency, both my husband and I had been in the public affairs and public relations industry for over a decade and we thought the time was right to go out on our own.

Clare George-Hilley

Clare George-Hilley

We could see that the financial services industry was surging, with challenger brands and new technology transforming traditional banks and setting new standards of customer service. There was a huge market opportunity to create and launch a PR agency that could provider first class comms support, alongside a deep understanding of complex regulations such as AML, KYC, and the GDPR. Likewise, many traditional technology firms are diversifying their offerings, to tap into the growing market opportunity posed by the fintech boom.

So, we worked on a business plan, designed a strategy for winning clients and officially launched in September 2017. Within a few months we had a growing portfolio of clients and a thriving business, since that point, we have never looked back!

How is Centropy doing now and what are you plans for growth?

The last three years have flown by and our client portfolio has grown and diversified quickly. We now manage PR campaigns for clients on everything from cryptocurrency, wealth management to payments and trading software.

We’ve also hosted parliamentary debates with key industry figures, including Members of Parliament (MPs) on topics such as the future of the financial services industry and the impact of challenger banks on traditional providers. The team is expanding quickly and we’re investing heavily in the latest training and support to ensure our team members are equipped to reach their full potential.

How do you see the next 12 months?

The Covid-19 outbreak has crippled the economy, forcing millions of people to work from home due to the very serious health risks. The knock-on effect of this crisis will lead to companies cutting costs where possible to save jobs, so tech will play a vital role in ensuring many businesses stay afloat.

We are already working with contactless payments specialists and other fintech companies that offer solutions to help companies survive and thrive despite the inevitable challenges ahead.

We aim to continue building our portfolio of expertise, testing ourselves with new challenges and delivering the best possible service to clients


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Lessons from past recessions and advice for business owners during the coronavirus pandemic



Lessons from past recessions and advice for business owners during the coronavirus pandemic 2

By Neil Davis, managing director and co-founder of Sterling Networks

What is Sterling Networks?

Sterling Networks is a professional organisation founded in 2014 which facilitates networking events for businesses across the Midlands, Oxfordshire, Wiltshire and the South West. Over 300 members attend our fortnightly breakfast and lunchtime meetings.”

What is your background prior to establishing Sterling Networks?

“During the 1990s, I worked in the corporate team for Halifax. My wife, Tracey, and I went onto own a manufacturing business, which was also called Sterling, and produced a range of gifts, merchandise and promotional items.

“We soon realised tradeshows were a great way to meet distributors and clients. From there, the business grew exponentially, and we managed to build a network of around 500 distributors. Eventually, we became ground down by the manufacturing business – in part because the local manufacturing sector was being devastated by competition from China – and took the decision to sell the business and relocate to Spain.

“After spending several years living abroad, we moved back to the UK to set up Sterling Integrity (EXPO’S) & Sterling Networks (Networking) We were inspired by a desire to help businesses make meaningful connections with one another, and we haven’t looked back since.”

The UK has recently entered a recession, brought about by the coronavirus pandemic. What have you learned from past recessions and how are these experiences helping you to navigate the current crisis?

“I’ve lived through a number of recessions and have seen the pain that insolvency causes companies on a large scale. It’s taught me that there are those who win and sadly those who lose, and that businesses must adapt to a rise in demand for certain products or services at a time of financial crisis.

“Given the nature of what Sterling Networks offers [an opportunity for business owners to connect and grow together] I decided we could build upon the brand due to the demand for new business during the pandemic. We therefore moved our networking events from face-to-face to virtual via tools like Zoom and have gained a steady stream of new members in recent months, reaching an overall total of well over 300.

“On top of that, we’ve taken new staff on during the crisis and have launched a number of new regional groups across the country. I was determined that Sterling should come out of the pandemic with a head start, so my attitude to the recession has been much more positive than those who are forecasting nothing but doom and gloom.

“We can’t pretend high street retail wasn’t suffering long before the pandemic came along, and thousands of new businesses are sure to start up to meet the demand for the products and services that people require at a time such as this. In order to develop and grow businesses need to focus on where changes need to be made to meet this demand.”

Sterling Networks has been providing emotional support to its members throughout the pandemic. What advice have you been giving to members that could be useful to other business owners?

“I try not to be too opinionated and respect other people’s views when giving advice to members, as there are always two sides to every circumstance. I’ve been careful not to say to people that they should be doing one thing or another, as I don’t know their business and its needs quite like they do. The only thing that I have been telling members is the importance of setting up one-to-ones with one another. By doing so, they can listen to the needs and concerns of other, like-minded business owners and work out ways that they might be able to help one another.

“The pandemic has meant we all have a bit more time on our hands, so the advice I would give to people is to use this extra time wisely. Not having to travel physically from one meeting to another means there is a greater opportunity to connect with more people. It’s important to remember that individuals outside of your business can be just as valuable as those within it.”

What makes you hopeful for the future and are there any words of encouragement you can give to budding entrepreneurs?

“The key events that have happened to this country during my lifetime – whether wars, recessions, or the pandemic – have enabled me to take stock of things. While these experiences are certainly challenging, we all become stronger for living through them, and it gives me great confidence that the world will ultimately improve as a result of the pandemic.

“The whole world is effectively rebooting right now, as is the business community. I like to think entrepreneurs will recognise this opportunity to take better care of their peers, and this translates to greater collaboration between organisations. Speak to as many people as you can, ask all the questions that you need to and do your homework. This might well be a difficult time for us all but planning for the future must start now if it is to become as prosperous as I know it can be.”

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Exclusive Interview with Ugo Loser, CEO of ARCA Fondi SGR



Ugo Loser, CEO of ARCA Fondi SGR

 Arca Fondi SGR is a mid-sized Italian active asset management company. Founded in 1983 by a consortium made up of 12 regional banks, the company has grown in time, expanding its network of distributors and its client base. Nowadays Arca manages Mutual Funds, Pension Funds and Institutional Accounts with total AUM exceeding 30 € bln, reaching more than 100 banks and financial institutions and serving more than 800,000 final clients.

What are the key contributors to ARCA Fondi SGR’s success over the past 35 years?

Arca has always put clients and distributors first. That is to say we have always privileged fair pricing for funds and developing high quality products and services for our customers. This requires constant innovation as an objective and looking for people’s talent to be free to produce its effect

Why are people the founding element of ARCA Fondi SGR and how have you sustained this vision over the years?

We work in small teams, people are young and motivated and can perform duties with a high level of autonomy and responsibility. Innovation is asked to everyone, everyday

What makes Arca Fondi SGR different from other asset management firms in Italy?

Arca is a company focused on doing what it can do very well, that is to say mutual and pension funds, services for clients and banks. We never follow short term trends but always look for long lasting impact on the industry, like we’ve done may times in the past

What products/services has ARCA Fondi SGR pioneered?

Arca has been the inventor of “Arca Cedola”, fixed-horizon, coupon paying funds, which have been with no doubt the greatest product innovation of the past 12 years on the Italian market. This type of funds, at first strictly based on bonds and later as a balanced product, has encountered an enormous success both with clients and distributors due to its simple and effective value proposition. Arca is a market leader also in the “PIR” segment of funds, a range of product focused on mid and small sized companies, that have been the best performers in the Italian stock market for the last few years. In services, Arca is a leader in technology applied to asset management. Our website, app and digital services for clients and banks are award winning, state of the art combination of data, technology and channels, and the best is yet to come on this side.

What strategies do you have in place to sustain your market position and withstand professional competition in the country?

As I mentioned, we do not waste resources on projects with dubious results, instead we constantly invest on people, products and services. The high level of profitability that Arca has been able to maintain even in difficult years for the markets of the banking sector is a further testimony that this strategy works very well

How do you use technology to create meaningful experiences for your customers?

First of all, we have created a whole new division, Arca InnovAction Lab, dedicated to technology, data and processes. This ensures projects are delivered quickly and they are free to leave bad past practices behind., Arca’s website, provides distributors with detailed information on clients’ portfolios, asset under management and subscription/redemption requests. It monitors aggregate selling data offering to our partners a suite functions and analytics to track commercial campaigns. And if the banks branches need assistance, they may ask Sara, our digital chatbot. A broad and timely multimedia production, covering exclusive reports, comments, presentations, videos, webinars and newsletters is also available on the website.

Customers, subscribing Arca’s funds through its distributors’ network, may access Arcaclick, a dedicated area on With Arcaclick the client can easily browse through her portfolio of funds, analyze its characteristics, view transactions and historical funds’ performance in customizable views. Arcaclick is also a powerful source of information on Arca product range: Prospectus, KIIDs and other literature is easily accessible along with news, comments and reports. Arcaclick may also be accessed via Arca Fondi App, a free application for mobiles and tables, running on both iOS and Android. Available 24/7 and in mobility, Arcaclick gives clients the opportunity access information, news and details of their personal portfolio anytime and anywhere.

What key trends will drive pension growth in 2020 and beyond?

The Italian market for pension funds is still very small and therefore there is a great opportunity to grow. Arca Fondi manages the biggest open ended Italian pension fund and it’s been constantly at the top of its rankings. As people and workers are looking for yield and to weather short term volatility, the pension fund is very well poised to profit from this trend.

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