Finance
Omnicom posts increase in quarterly revenue on advertising strength
Published by Global Banking & Finance Review®
Posted on October 22, 2025
2 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on October 22, 2025
2 min readLast updated: January 21, 2026
Omnicom's Q3 revenue increased by 4%, driven by strong advertising and media growth. The FTC approved its acquisition of Interpublic Group.
(Reuters) -Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and advertising segment.
The New York-based ad firm has been deploying generative AI and agentic capabilities through its Omni platform and data assets. It has tapped the technology to fuel campaigns as companies continue spending on Omnicom's services.
Its flexible cost structure and diversified business lines provide it relative stability amid a volatile media and advertising landscape, according to analysts.
The U.S. FTC has approved a final order settling antitrust charges over Omnicom's acquisition of Interpublic Group of Companies, allowing the $13.5 billion deal to move forward.
Omnicom expects the deal, projected to close by the end of next month, to drive revenue growth and cost synergies.
The company competes with UK's WPP and has over 5,000 clients in more than 70 countries.
Its revenue of $4.04 billion in the three months ended September 30 came roughly in line with analyst estimates, according to data compiled by LSEG.
The company's media and advertising segment, its largest by revenue, posted an organic growth of 9.1% to $2.35 billion in the third quarter.
Omnicom earned $2.24 per share on an adjusted basis, ahead of expectations of $2.16 apiece.
(Reporting by Juby Babu in Mexico City; Editing by Shreya Biswas)
Generative AI refers to algorithms that can create new content, such as text, images, or audio, based on training data. It is increasingly used in advertising to enhance creative campaigns.
An antitrust charge involves legal action taken against a company for practices that reduce competition in the marketplace, such as monopolistic behavior or unfair trade practices.
Revenue growth is the increase in a company's sales over a specific period, indicating its ability to expand its business and increase profitability.
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