O’Melveny lawyers across practices and offices have joined together on a pro bono basis to help launch the REPRESENT Global movement. Chaired by Nelson Mandela’s grandson Kweku, REPRESENT Global aims to make pressing issues in communities around the world relevant to the next generation.

Today, REPRESENT Global will kick off its international awareness campaign under the banner of #DANCELIKEMANDELA to celebrate the 100th birthday of Nelson Mandela.

In New York, #DANCELIKEMANDELA will be featured today on the NASDAQ screen in Times Square, showcasing different artists crowdsourced through social media. Some 20 parties will take place over the next few days in New York, Washington, DC, Chicago, Joshua Tree, London, Lima, Berlin, Tunis, Canberra, Tehran, Budapest, Oelde, Mumbai, Delhi, Bangalore, Jerusalem, and others. Over the next year, some 100 parties in 100 cities are planned, all raising money or awareness about pressing issues in their respective communities. A final, special event will take place in South Africa in December.

O’Melveny advised REPRESENT: Global, Inc. in its formation, organization, tax and intellectual property matters. Corporate lawyers at the firm assisted with the formation of the organization, including the preparation of its corporate organizational documents. O’Melveny’s tax lawyers assisted with non-profit and for-profit tax structuring. And the firm’s Intellectual Property lawyers conducted clearance on the organization’s proposed trademarks and filed applications for the marks. The firm will also be promoting its involvement in the REPRESENT Global movement through social media engagement.

The O’Melveny pro bono team included New York corporate partner Chuck Baker and associate Nicole Goldman; New York tax partner Arthur Hazlitt and associate Adam Mechanic; San Francisco intellectual property associate Jesse Koehler; and litigation associate Marissa Rhoades.