Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Profile
    • Privacy & Cookie Policy
    • Terms of Use
    • Contact Us
    • Advertising
    • Submit Post
    • Latest News
    • Research Reports
    • Press Release
    • Awards▾
      • About the Awards
      • Awards TimeTable
      • Submit Nominations
      • Testimonials
      • Media Room
      • Award Winners
      • FAQ
    • Magazines▾
      • Global Banking & Finance Review Magazine Issue 79
      • Global Banking & Finance Review Magazine Issue 78
      • Global Banking & Finance Review Magazine Issue 77
      • Global Banking & Finance Review Magazine Issue 76
      • Global Banking & Finance Review Magazine Issue 75
      • Global Banking & Finance Review Magazine Issue 73
      • Global Banking & Finance Review Magazine Issue 71
      • Global Banking & Finance Review Magazine Issue 70
      • Global Banking & Finance Review Magazine Issue 69
      • Global Banking & Finance Review Magazine Issue 66
    Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

    Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
    Copyright © 2010-2026 GBAF Publications Ltd - All Rights Reserved. | Sitemap | Tags | Developed By eCorpIT

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    Home > Headlines > Olympics-Biathlon-Merkushyna aims to spark joy for fellow Ukrainians at Milano Cortina
    Headlines

    Olympics-Biathlon-Merkushyna aims to spark joy for fellow Ukrainians at Milano Cortina

    Published by Global Banking & Finance Review®

    Posted on February 10, 2026

    3 min read

    Last updated: February 10, 2026

    The featured image illustrates the financial landscape as activist investor 7Square pressures Nuernberger to evaluate rival takeover offers, emphasizing the ongoing competition in the insurance sector.
    Activist investor 7Square urges Nuernberger to explore takeover offers - Global Banking & Finance Review
    Tags:sustainabilityfinancial communitysocial development

    Quick Summary

    Oleksandra Merkushyna competes in biathlon at Milano Cortina, aiming to inspire Ukrainians. Despite war challenges, she focuses on qualifying for the mass start.

    Table of Contents

    • Ukrainian Biathlon and National Pride
    • Merkushyna's Journey and Goals
    • Impact of War on Ukrainian Athletes
    • The Role of Biathlon in Ukraine
    • Challenges Faced by Fans

    Merkushyna Inspires Hope for Ukrainians at Milano Cortina Olympics

    Ukrainian Biathlon and National Pride

    By Philip O'Connor

    Merkushyna's Journey and Goals

    ANTERSELVA, Italy, Feb 10 (Reuters) - Such is the popularity of biathlon in war-torn Ukraine that winter sports fans have been buying generators to provide power so they can watch the country's young competitors such as Oleksandra Merkushyna in action at the Milano Cortina Olympics. 

    Impact of War on Ukrainian Athletes

    In a sport requiring physical endurance on the track and calmness on the shooting range, that might mean extra pressure on the likes of the 21-year-old but she sees it as a privilege to have a chance to give her compatriots a moment to celebrate. 

    The Role of Biathlon in Ukraine

    "Biathlon is really popular in Ukraine - I think now it's like getting closer to the (popularity of the national) football team, so I'm really happy about this," Merkushyna told Reuters. 

    Challenges Faced by Fans

    "I don't feel I'm popular in the real life, but people talk about the biathlon team a lot in the social media, so it's cool - everyone wants a medal from biathlon because they like biathlon (back home), so we will try our best here."

    The sharpshooter, who joined mother Iryna and older sister Anastasiya among the ranks of the family's Olympians when she took part in Sunday's mixed relay, had just completed a final training session ahead of Wednesday's 15km individual race.

    Ukrainian competitors at the Games are well aware of their potential to lift their nation's spirits. 

    Russia currently occupies about 20 percent of Ukraine's national territory, including Crimea and parts of the eastern Donbas region seized before the 2022 invasion.

    Russian and Belarusian athletes are banned from competing under their nation's flags at the Olympics because of the war, which is into its fifth year.

    "It's a bit of pressure, because I know that they have no electricity in Ukraine, and they bought, like, generators to watch biathlon," Merkushyna explained. 

    "People do not have a lot of time on their phones, they don't have a lot of power, very little power, (but) they are still watching biathlon, because they like it, and I want to give them good emotions."

    Shouldering the burden of the nation's expectations is something that seems to come easily to the young biathlete, who shot to prominence when she won the Ukrainian national senior championship as a 14-year-old in 2019. 

    "I want to make something positive in their lives. Of course, it's a bit difficult to think about this, but when I'm at the race, I'm trying to not think about anything, only on doing my job, focusing on my job," she said. 

    While a medal would mean the world to her fans back home, Merkushyna is focusing on qualifying for the later competitions in the Olympic program, and shooting "zeros" - hitting all her targets with no penalties - in her preferred event. 

    "I think the main goal for me now, it's to qualify for the mass start, because that's my favourite race and I will try to do this, and I will be more than happy to have four zeros in the mass start. That's my main goal now," she said.

    (Reporting by Philip O'Connor; Editing by Ken Ferris)

    Key Takeaways

    • •Oleksandra Merkushyna represents Ukraine in biathlon at Milano Cortina.
    • •Biathlon is gaining popularity in Ukraine, nearing football's status.
    • •Ukrainian fans use generators to watch the Olympics despite power issues.
    • •Merkushyna aims to bring joy to Ukrainians amid ongoing conflict.
    • •Her goal is to qualify for the mass start and achieve shooting 'zeros'.

    Frequently Asked Questions about Olympics-Biathlon-Merkushyna aims to spark joy for fellow Ukrainians at Milano Cortina

    1What is biathlon?

    Biathlon is a winter sport that combines cross-country skiing and rifle shooting. Athletes must demonstrate endurance and precision, competing in various distances and formats.

    2What is a generator?

    A generator is a device that converts mechanical energy into electrical energy, providing power in situations where electricity is unavailable, such as in war-torn areas.

    3What is national pride?

    National pride refers to the sense of satisfaction and pride that individuals feel towards their country, often influenced by cultural achievements, historical events, and national symbols.

    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    Previous Headlines PostDutch arrest 15 suspected of spreading Islamic State propaganda on TikTok
    Next Headlines PostEU's Kallas to propose concessions that Europe should demand from Russia
    More from Headlines

    Explore more articles in the Headlines category

    Image for UK PM Starmer says he will never walk away from his mandate
    UK PM Starmer says he will never walk away from his mandate
    Image for Trouserless Trump with ICE tattoo to feature on German carnival float
    Trouserless Trump with ICE tattoo to feature on German carnival float
    Image for IOC's decision on Heraskevych is 'profoundly wrong', says Ukraine PM
    IOC's decision on Heraskevych is 'profoundly wrong', says Ukraine PM
    Image for Rugby-Itoje back to lead England against Scotland
    Rugby-Itoje back to lead England against Scotland
    Image for More PURL pledges expected this week, US ambassador says
    More PURL pledges expected this week, US ambassador says
    Image for EU lawmakers approve fast-track deportations of rejected asylum seekers
    EU lawmakers approve fast-track deportations of rejected asylum seekers
    Image for Vatican bank teams with Morningstar to launch Catholic index funds
    Vatican bank teams with Morningstar to launch Catholic index funds
    Image for Olympics-Alpine skiing-Austria win surprise team combined gold as Shiffrin misses out again
    Olympics-Alpine skiing-Austria win surprise team combined gold as Shiffrin misses out again
    Image for Factbox-Hungary's opposition Tisza party sets out policy plans ahead of April election
    Factbox-Hungary's opposition Tisza party sets out policy plans ahead of April election
    Image for BP confirms it is seeking OFAC license for Venezuela/Trinidad gas field
    BP confirms it is seeking OFAC license for Venezuela/Trinidad gas field
    Image for VW's Cupra Tavascan spared from EU duties on China-made EVs
    VW's Cupra Tavascan spared from EU duties on China-made EVs
    Image for Kyrgyzstan president fires powerful security chief, a longtime ally
    Kyrgyzstan president fires powerful security chief, a longtime ally
    View All Headlines Posts