Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .


New research reveals what Britons want from corporate gifts

nigel - Global Banking | Finance
  • 95% see corporate gifting as an indispensable part of their business strategy
  • Personalisation is most important factor when purchasing corporate gifts
  • 85% said their corporate gifting strategy strengthened valuable relationships

A survey from luxury food and beverage provider, Cartwright & Butler, has shown that more businesses than ever are viewing corporate gifts as an indispensable part of their business strategy.

The survey, which delves into British business’s corporate gifting habits,shows that gifting is not just a priority at Christmas. In fact, over two thirds of businesses (67%) gift clients and staff throughout the year,while 24% issue gifts when their financial year ends.

With official statistics showing that it can cost from five to 25 times more to acquire a new client than retain an old one[i], it’s no surprise that almost a quarter (24%) regularly use corporate gifts as part of their new business strategy. Similarly, 25% also said that issuing corporate gifts to prospective clients helped to generate new business leads.

The research also revealed that businesses typically spend more on gifts for clients than staff.More than half (57%) spend between £50-£150 per client gift, compared to 43%, who admitted to spending less than £50 on employees.

Food and beverage products were the most sought after gift from recipients, with almost a half (49%) of participants opting for chocolates, hampers and alcohol in comparison with gift vouchers (47 per cent), technological items (28 per cent) and stationary (27 per cent).

This finding is testament to products from Cartwright & Butler’s ‘The Butler Service’ corporate gifting range hitting record sales in the last twelve months. Products experiencing outstanding sales range from small to large gifts,including bespoke hampers and biscuit tins.

Cartwright & Butler’s ‘The Butler Service’, which offers bespoke corporate gifts tailored for individual brands, has grown by 55% in the last 12 months. The brand credited the outstanding performance to partnerships with major industry players, and their concierge service, which means that the process of purchasing corporate gifts is streamlined and simple.

Nigel Arnett, ‘The Butler Service’ Concierge Manager at Cartwright & Butler, said: “It’s fantastic to see that small and large companies alike recognise that corporate gifts can make a notable difference in establishing and maintaining positive relationships with clients and employees, while boosting productivity and retaining talent.

“The research has shown that for businesses, a personal touch really matters. As a result, it’s no surprise that we’ve seen an increase in demand for small and large products alike, which is undoubtedly testament to the fact that no product is too small for us to be able to personalise.

For more information, visit

Global Banking & Finance Review


Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post