Connect with us

Business

NEW RESEARCH REVEALS PREDICTIVE ANALYTICS CAN QUICKLY UNLOCK REVENUE STREAMS WHILST IMPROVING THE CUSTOMER EXPERIENCE OF ROAMERS

NEW RESEARCH REVEALS PREDICTIVE ANALYTICS CAN QUICKLY UNLOCK REVENUE STREAMS WHILST IMPROVING THE CUSTOMER EXPERIENCE OF ROAMERS

Mobileum, the leader in roaming and traveller data analytics, announces new research aimed at telecom service providers looking to understand key trends and identify new opportunities to transform and monetise roaming business in an increasingly disrupted marketplace. A key finding is that initiatives in customer behavorial analytics, and new predictive models, can deliver accurate conclusions of roaming customers, with clear graphical representation of results. An analytics-based approach enables operators to take immediate action to improve the customer experience for travellers.

A joint effort by the industry recognised roaming experts, Mobileum, and Juniper Research, the report explores the challenges currently facing operators, including the rise of OTT messaging, social media substitution and the silent roamer problem and offers strategic recommendations to enable operators to monetise roaming traffic. A key finding is that developments in data analytics can help increase ARPU and reduce churn, through new ways to analyse and present data and swiftly act on the findings to improve both network efficiency and end user experience.

By using analytics to detect customer context, operators can offer targeted bundles, tailored to the roamer’s individual sales history and usage. Service bundling increases overall revenues by reducing the silent roamer proportion. By switching to a business model predicated on big data analytics, operators can thereby maximise their future revenues. It involves a sea change in how businesses operate, but significant benefits await if operators take the right approach.

“With the increasing amounts of both network and traveller data available for interpretation and analysis, operators who ignore trends face customer dissatisfaction or customers simply turning off data altogether. Roaming is one area where they can immediately improve the customer experience and provide a mutually beneficial roaming relationship with their subscribers,” said Tim Moran SVP Product and Offering at Mobileum.

“This research gives operators a clear understanding of the previously unseen opportunities available. As operators and vendors look towards the future of roaming they need to utilise customer data in order to understand the subscriber base and fully engage their customers” added Tim.

To access the full report please download it from here.

Editorial & Advertiser disclosure
Our website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
Global Banking and Finance Review Awards Nominations 2021
2021 Awards now open. Click Here to Nominate

Recommended

Newsletters with Secrets & Analysis. Subscribe Now