Finance
Motor racing-Puma to supply F1 champions McLaren with kit in global deal
Published by Global Banking and Finance Review
Posted on January 20, 2026
1 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on January 20, 2026
1 min readLast updated: January 20, 2026
Puma will supply McLaren's F1 team kit in a new global deal, covering IndyCar and virtual racing. The partnership marks a significant move in motorsport sponsorship.
LONDON, Jan 20 (Reuters) - Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers activities in IndyCar, World Endurance from 2027, virtual racing and the all-female F1 Academy series.
No financial details were given.
"Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase," said McLaren Racing CEO Zak Brown.
McLaren previously had a deal with Castore, with some media reports suggesting that was worth 30 million pounds ($40.41 million) a year.
Puma also equip Ferrari and Aston Martin. Williams have meanwhile switched to U.S. lifestyle brand New Era.
($1 = 0.7424 pounds)
(Reporting by Alan Baldwin, editing by Clare Fallon)
A partnership is a formal arrangement in which two or more parties agree to manage and operate a business and share its profits. Partnerships can take various forms, including general partnerships and limited partnerships.
Sponsorship is a financial or in-kind support provided by a company or organization to an event, activity, or individual in exchange for advertising or promotional benefits. It is commonly used in sports and entertainment.
A financial community is a network of individuals, organizations, and institutions that interact and collaborate within the financial sector. It includes banks, investors, regulators, and other stakeholders involved in financial activities.
Investment is the act of allocating resources, usually money, in order to generate income or profit. It can involve purchasing assets such as stocks, bonds, real estate, or starting a business.
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