New partnership with Turkey’s Ziraat Bank sees Monitise’s best-in-class design capabilities take centre stage
Monitise (LSE: MONI), a global leader in Mobile Money – banking, paying and buying with a mobile device announced a new partnership with Ziraat Bank, one of Turkey’s most well-established financial institutions, and the launch of the bank’s new mobile service on iOS and Android. Monitise has designed the new apps which are set to transform the way consumers can engage with one of Turkey’s largest and most historic banks.
To help customers to better manage their finances on the go, Ziraat Mobile’s features include fast money transfer, a customisable homepage and simple transaction flows. Pages within the app were created using flat design trends, making content easier to view and manage.
Users can customise their dashboard to include chosen widgets and shortcuts and a welcome screen includes an ATM finder, real-time market data, calculation tools and offers from the bank.
Customer analysis highlighted speed and ease-of-use as key attributes for the design. In response, the menu structure enables users to complete transactions from a single screen and they can be completed in just three easy steps.
Ziraat Bank selected Monitise’s team in Turkey – which has been designing award-winning mobile technology since 2005 – to deliver the user interface for the app. In taking a consumer-centric, ‘human first’ design approach, Monitise has introduced a new level of visual simplicity and an intuitive mobile experience for Ziraat Bank, to help drive deeper relationships with customers.
Since launching in 1863, Ziraat Bank has provided uninterrupted and market-leading services to its customers in the corporate, commercial, agricultural and retail banking sectors. Ziraat, which has a vision to be ‘more than a bank’, has more than 1,600 and 5,500 branches and ATMS respectively.
Fatih İşbecer, CEO of Monitise MEA, said, “It is now crucial for banks to differentiate their products with cutting-edge user experiences in order to stay competitive. As the channel which puts Ziraat Bank literally in the hands of consumers, developing a service which puts the needs of the customer first was key. With Ziraat Mobile we have showcased our years of innovation and design experience to create an experience which is both intuitive and simple, yet beautiful.”
Peter Radcliffe, President International at Monitise, added: “There’s a big opportunity to be had by offering next-generation mobile banking services which are designed with the needs of the consumer at the heart of them, in Turkey, the Middle East and globally. We’re delighted to be working with such an iconic and historic bank within Turkey to offer a mobile service which does justice to the strong heritage of its brand in the connected age.”