- Carpe-diem spending: Nearly one third of millennials (29 per cent) prefer spending to enjoy the moment over setting themselves up for the future
- Brunch and dinner trumps drinking in bars and clubs for the new foodie generation
- First home fears: Spending on the here and now leads one fifth of millennials (21 per cent) to believe they will never be able to afford a property of their own
New research from VoucherCodes’s Annual Cost of Living Life report reveals that modern millennials are choosing to spend their disposable incomes on living for the ‘here and now’ rather than saving up for bigger life purchases. The study highlighted that the UK’s younger generation save just 9 per cent of their monthly disposable income for future savings, with nearly one third (29 per cent) claiming they prefer to spend money on enjoying the moment.
Foodie not boozy
A closer look into what millennials are spending their money on in 2017, highlights that eating out tops the list of young people’s spending priorities, with nearly half (46 per cent) of those surveyed saying they prioritise spending their disposable income on nice brunch or dinners out. This spend trend is closely followed by travel (29 per cent), highlighting the younger generation’s desire to head off on wanderlust filled adventures.
It seems the desire to socialise over avocado on toast outweighs the desire to catch up with friends on a night on the town, with millennials setting aside an average of £76 per month on eating out versus just £37 on nightlife, as they choose Instagrammable meals over nightlife and clubbing.
Pottering around the house was also revealed to be an unexpected pastime for young people, with 18 to 34’s shelling out an average of £56 on DIY, gardening and homeware in an average month – double the amount set aside for cigarettes at £28.
|Top ten spends with disposable income||Amount spent|
|1.||Eating out (brunch and dining out)||£76|
|4||DIY, gardening and homeware||£56|
|5||Drinking out / clubbing||£37|
|6||Streaming services (E.g. Netflix, Spotify, Sky TV)||£30|
|7||Beauty products and treatments||£29|
|8||Entertainment (E.g. Cinema, Bowling)||£29|
|10.||Mobile phone and tablet apps (e.g. Candy Crush)||£28|
|Sports, fitness equipment, supplements and gym memberships||£26|
Healthy lifestyles are high on the agenda for young people, with nearly one in four (24 per cent) claiming they spend their disposable income the way they do in order to lead a healthy and active lifestyle.
But it’s not just health kicks that have an influence on millennial spending; nearly one fifth (18 per cent) admitted to social media having an impact on their spending habits, with 18 to 34s confessing to spending money to share their latest experiences and purchases with friends and family on Facebook and Instagram.
In contrast, it seems young people are less concerned about what lies ahead, with just one in five (21%) admitting they enjoy spending on things to set them up for their futures. Instead, they choose to enjoy splashing the cash while they are young rather than fretting about the future.
But ‘carpe diem spending’ can come at a cost; the report revealed one fifth of millennials (21 per cent) believe they will never be able to buy a property of their own, with just four per cent claiming they will be able to buy a home in the next five years.
Happy to trade in on luxuries to afford their fun-filled lifestyles, nearly 9 in 10 (86 per cent) of 18 to 34 year olds have made sacrifices to make up for the holidays, brunching and festivals on their agendas. Four in ten (40 per cent) claim they live at home with their parents to cut back on rent, while more than one third (34 per cent) walk or cycle into work to avoid costly commuter fares.
“Daunting mortgage rates and rising house prices seem to have prompted young Brits into enjoying their money rather than worrying about what they can’t afford,” said Anita Naik, Consumer Editor at VoucherCodes. “With eating out and travel at the top of millennials priority lists, it’s always worth checking discount and voucher code apps to see what offers are available to take advantage of. Helping you to enjoy the here and now for less.”
An unprecedented Black Friday: How can retailers prepare?
Retailers must invest heavily in their online presence and fight hard to remain competitive as a second lockdown stirs greater uncertainty
With an unprecedented Black Friday and Cyber Monday weekend on the horizon (27th – 30th November), eCommerce hosting and consultancy expert, Sonassi, advises retailers to strengthen their online presence and make the necessary preparations for a fatigue in consumer spending.
James Allen-Lewis, Development Director at Sonassi, explains: “This year’s golden quarter has squeezed together three of the biggest sales periods like never before, meaning retailers will have to fight harder than usual to remain competitive this Black Friday. With greater discounts over a longer period of time, alongside the fact that a second lockdown has moved everyone and everything online, retailers will be battling it out for a share of decreasing consumer spending.
“However, this sense of uncertainty should not deter merchants from implementing their sales strategies this Black Friday and Cyber Monday weekend. Instead, they must go further than simply providing online discounts and tackle challenges head on by re-focusing their efforts on creating a highly competitive user experience. Successful merchants will make the necessary preparations for a change in consumer demand and invest more heavily in their eCommerce infrastructure.
“One way in which retailers can do this is by using last year’s Black Friday as a case study to inspire their future response. For example, retailers should take note of the key consumer behaviours that transpired throughout last year’s mega peak in discounting and plan accordingly for the upcoming Black Friday and Cyber-Monday weekend.
“Tactics such as providing the ultimate online delivery service and secure payment methods will also be pivotal for retailers looking to survive a fatigue in online spending. Consumers will look to retailers who do not overpromise on items like next-day delivery and ensure their checkout process is safe and frictionless for all. It is the retailers who embrace this fact and meet the needs of the conscious consumer that will win their share of consumers wallets.
Allen-Lewis concludes: “With Black Friday and the build-up to Christmas just around the corner, retailers must adapt to changing consumer demand, invest more heavily in their eCommerce infrastructure and focus their efforts on creating the ultimate online experience. The only way to plan ahead amid challenging times is to listen to the needs of the customer.”
Optimistic outlook for 2021 public M&A
Optimism is returning and the outlook is positive for the Australian M&A market in 2021 after a COVID-induced crash in deal activity in 2020, according to Corrs Chambers Westgarth’s tenth M&A 2021 Outlook report.
The special report reveals that an environment of historically low interest rates positions M&A as a significant means of achieving growth and generating returns, including for private equity firms looking to deploy capital and strategic buyers focused on complementary acquisitions.
With the unprecedented challenge of the COVID-19 pandemic, global political instability and arguably the greatest economic challenge since the Great Depression, M&A 2021 Outlook details somewhat surprising trends emerging for the next 12 months and analyses a number of common COVID-19 myths and their influence on future M&A deal making.
Corrs’ detailed examination of the Australian M&A market draws on data taken from the firm’s proprietary database of transactions combined with in-depth research for the 12-month period ending 30 September 2020.
Key trends identified in the report include a rapid escalation in M&A levels and an increase in creativity in pricing and speed in closing deals, while also highlighting the critical need for support from target shareholders. Conditions also appear to be set for a continued rise in equity prices as a result of the ongoing influx of capital into Australian equity markets, making it imperative that bidders employ strategies to move quickly on M&A transactions.
Discussing the M&A 2021 Outlook, Corrs Head of Corporate, Sandy Mak, said “Despite a challenging year, our research indicates that 2021 could well see the volume and value of deals continue to grow. We are already witnessing this uptick in activity and while some industries and sectors are seeing a faster rebound than others, early indications are that the wider public M&A market will continue to strengthen over the coming months.”
Based on its detailed research, the M&A 2021 Outlook report discusses further key findings including:
- Deal volume and value is the lowest since 2016, however volumes have shown significant recovery since June 2020.
- More than 50% of deals in 2020 were ‘hostile’ and not recommended at the outset.
- 71% of deals over A$500 million were structured by way of a takeover – a significant increase from prior years – largely as a result of increased competition for assets through rival bids.
- Despite border closures and the tightening of foreign investment regimes, the percentage of deals with foreign bidders has increased materially since April 2020.
5 steps for SMEs to budget properly for the coming year
By Fabio Comminot, Head of Dealing, Switzerland at Ebury, one of Europe’s largest Fintechs, has provided a five-step guide to make sure budgeting is done on time.
During the challenging times of COVID-19, it is difficult to forecast orders and costs. This is especially true for SMEs that operate internationally and therefore are exposed to currency fluctuations and market movements. So budgeting is immensely important.
Autumn is budget season for most companies. Upcoming project costs, sales and fixed costs must be defined or forecasted. Budget planning should be as accurate as possible right from the start of the process to avoid unexpected consequences at the end of the year..
With the effects of the COVID pandemic it has become difficult for all companies, no matter their size or history, to plan and make sales forecasts. Early planning and hedging are especially important for companies that work internationally and are therefore particularly exposed to currency risk.
These five steps will help SMEs take the right measures for the coming financial year, in time for budget season:
Step 1: Estimate your costs or sales in foreign currencies
As difficult as it may seem, every company must estimate its expected fixed and variable costs for the coming year. Most companies can forecast their revenues based on experience or existing orders.
However, start-ups or young companies should also be able to at least estimate their costs including rents, insurance, wages and production costs. Special attention should be paid to costs or revenues that are spent or received in a foreign currency.
Step 2: Profit or cost assurance – define the strategy
As soon as an approximate plan for the coming year is in place, the company should consider the importance of currency management. Regular earnings or expenditures in foreign currencies are exposed to movements in exchange rates. If costs in a foreign currency are to be forecasted until the end of the year, the company needs to minimise volatility. This means that the exchange rate should be fixed so that there are no unexpected negative consequences at the end of the year.
Another option would be to protect the operating profit. Fluctuating exchange rates can rapidly ruin intended profit margins. In this case the company could aim to define the forecasted sales in the foreign currency and fix the margin based on this.
Step 3: Fix your budget rates
The budget is set, the currency management goals are defined, the major part is done. Now it is a matter of defining the budgeted rates for the various currencies based on the current exchange rate. A buffer of about 5% can be useful when doing this – for example. instead of fixing the exchange rate from US dollar to Swiss franc at the current 91 cent, a rate of 95 cent could be budgeted. In this way, the minimum budget rate is defined and any negative exchange rate movement can be at least partially compensated for.
Step 4: Define the hedging strategy
With the targets and the budget course set, the next questions are: What currency developments can be expected? What is the industry outlook? Is the order situation relatively secure? Or is there practically no empirical data?
This step is where Ebury can support the company. Our experts in FX markets help answer these questions and begin to define the individual hedging strategy.
Step 5: Ensure a flexible fit
It’s done: the measures have been defined, now it’s time for implementation.
Ebury will implement the previous steps and , so that the company focuses on its core business. In contrast to traditional financial services providers such as banks, Ebury constantly monitors international trade and political events in order to assist clients with strategy adjustments. The Ebury team is supported by state-of-the-art technology and international currency analysts. It makes no difference whether the changes are driven by the currency market or whether the company’s order situation itself is changing. This allows the SME to focus on its operational business, which is worth a lot in uncertain times like these.
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