Mercedes CEO: mantra is now 'profitable growth'
Published by Global Banking & Finance Review®
Posted on February 12, 2026
1 min readLast updated: February 12, 2026
Published by Global Banking & Finance Review®
Posted on February 12, 2026
1 min readLast updated: February 12, 2026
Mercedes-Benz CEO Ola Kaellenius announces a shift to a profitable growth strategy, moving away from the 'value over volume' approach to reassure investors.
STUTTGART, Germany, Feb 12 (Reuters) - Mercedes-Benz CEO Ola Kaellenius sought to reassure investors on Thursday over a possible retreat from the premium carmaker's 'value over volume' strategy, saying that the company mantra was now "profitable growth".
(Reporting by Rachel More, editing by Thomas Seythal)
Profitable growth refers to a business strategy focused on increasing revenue while also ensuring that the company remains profitable. This approach balances the pursuit of higher sales with maintaining or improving profit margins.
Corporate strategy is a comprehensive plan that outlines how a company will achieve its goals and objectives. It includes decisions on resource allocation, market positioning, and competitive advantage.
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