Roughly equating US$ 350 Mn in 2018, the global lip powder market revenue is poised to see an impressive growth outlook over next eight years. According to a market report published by Future Market Insights, titled ‘Lip Powder Market: Global Industry Analysis and Opportunity Assessment 2019-2027,’ lip powder products sales will account for a healthy CAGR of just-under 6% during the forecast period (2019-2027). APEJ (Asia Pacific excluding Japan) will continue to hold the highest revenue share in the lip powder market, says the report.

Potential Superiority over Lipsticks
& Other Conventional Lip Products Accounts for Billowing Sales of Lip
Powder

The lip powder market is yet
to reach its peak of growth and currently reflects a high growth potential in
the beauty and personal care products industry, as indicated in FMI’s study.
Lip powder is considered the latest trend or evolution in lipsticks that offers
several advantages over conventional lipsticks, which is among the key factors
driving popularity of lip powder.

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Globally, the lip powder market is gaining traction due to the
advantages of lip powder over conventional lipsticks. Lip powders are infused
with hydrating oils and Vitamin E, which provide a smooth and long-lasting
finish. One of the unique features of lip powder is the combination of matte
and shimmer, which is hard to achieve with conventional lip products.

Unlike conventionally used
lipsticks, lip powder gets absorbed into the lips and provide them with a
smooth texture with long-lasting color and vibrant look. Introduction of
innovative beauty products continues to encourage a large number of people to
experiment with choices of products as well as brands, and lip powder marks one
of the recent hottest trends in the beauty and cosmetic industry.

Product Innovations – Key to Success in
Lip Powder Market

Currently, lip powders are
available in the market in two forms – viz. palettes and pen. Both these forms
are different by nature and by methods of application. Lip powder palettes that
currently account for more than 55% of total sales will remain the strongest
selling product category, according to FMI. The report attributes dominance of
lip powder palettes over lip powder pens to higher convenience associated with
the former. Rapid product innovations and the ever-evolving retail landscape
are likely to be the key factors associated with strengthening of distribution
channels, for leading players active in lip powder market.

However, lip powders have
certain limitations, which are likely to restrain the growth of the market.
These limitations include the perception or fear of exposing any flaws in the
lip texture. Several consumers also doubt applicability of lip powder on a
daily basis and find it gaudy over routine lipsticks. In addition, lip powder
is yet to completely enter the comfort zone of a majority of women’s cosmetic
regime, which will remain a challenge to rapid growth of the lip powder market.

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Key Players in the Lip Powder Market
Profiled in Report

Deep-dive analysis of
strategic profiles of key companies operating in the lip powder market are covered
in the global lip powder market report, in a bid to help participants
understand and evaluate their key products offerings, strategies, and recent
developments.

Some of the key participants
profiled in the global lip powder market report include Maybelline LLC, Urban
Decay Cosmetics, BUXOM Cosmetics, Clinique Laboratories LLC, CLE COSMETICS,
Lique Cosmetics Company, Revlon, Inc., Cult Beauty Company, CHANEL Company,
Essence Cosmetics Company, Sephora USA, Inc., Huda Beauty Company, L’Oréal
S.A., NYX PROFESSIONAL MAKEUP, and Christian Dior SE.

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