Italy’s privacy watchdog warns Grok over deepfake AI content

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Home > Finance > Italy’s privacy watchdog warns Grok over deepfake AI content

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Italy’s privacy watchdog warns Grok over deepfake AI content

Published by Global Banking and Finance Review

Posted on January 8, 2026

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Italy’s privacy watchdog warns Grok over deepfake AI content

Italy's Data Protection Authority Issues Warning on AI Tools

MILAN, Jan 8 (Reuters) - Italy's data protection authority on Thursday warned users and providers of artificial intelligence tools, including Elon Musk’s chatbot Grok, over the risk of generating deepfake images from real content without the consent of featured individuals.

Concerns Over Non-Consensual AI-Generated Content

The warning comes amid mounting scrutiny of AI platforms for enabling non-consensual sexualized imagery, as EU policymakers push for stricter enforcement under data protection and digital services rules.

Collaboration with EU Privacy Authorities

The Italian regulator said it was working with Ireland’s Data Protection Commission — the lead EU privacy authority for X due to its EU operations being based in Ireland — and reserved the right to take further action.

Potential Legal Implications of Deepfake Technology

Services that allow users to create and share content from real images or voices — including digitally "undressing" people — could amount to criminal offences and serious privacy breaches under EU law, the watchdog said.

Recommendations for AI Service Providers

It urged providers to build safeguards into their platforms to prevent misuse.

(Reporting by Elvira Pollina, editing by Alvise Armellini and Elaine Hardcastle)

Frequently Asked Questions about Italy’s privacy watchdog warns Grok over deepfake AI content

1What is Artificial Intelligence?

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. It encompasses various technologies, including machine learning and natural language processing.

2What is Data Protection?

Data Protection involves safeguarding personal data from misuse, loss, or unauthorized access. It includes regulations and practices designed to ensure individuals' privacy and control over their personal information.

3What is Compliance?

Compliance refers to the process of adhering to laws, regulations, and guidelines set by governing bodies. In finance, it ensures that institutions operate within legal frameworks to avoid penalties.

4What are Deepfake Technologies?

Deepfake technologies use artificial intelligence to create realistic-looking fake videos or audio recordings. They can manipulate images and sounds to produce content that appears authentic, raising ethical and legal concerns.

5What is Privacy Law?

Privacy law encompasses regulations that protect individuals' personal information from being collected, used, or disclosed without their consent. It aims to ensure the confidentiality and security of personal data.