Highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades
Highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades
London, UK – May 23, 2023— impact.com, the world’s leading partnership management platform, announces today the company’s continued momentum in Q1, with client acquisition, new product offerings and the company’s sold-out Partnerships Experience (iPX) conference.
During the quarter, impact.com added more than 200 brands and partners to its total client roster; welcoming leading brands including ALOHA Collection, Athletic Brewing Co. and Hydro Flask. Currently, many brands are experiencing a pivotal moment as they look to partnerships to outpace competition. A key driver of recent growth is the rise of the creator economy, which is estimated by some to be a $100 billion market.
“Innovative partnerships offer resilient, low-risk sources for business revenue and growth, especially in a challenging macroeconomic environment,” said David A. Yovanno, CEO of impact.com. “The success we’ve seen in the first quarter for impact.com and our global teams is a testament to our commitment to providing exceptional technology and solutions to our customers and partners. We believe that, with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”
During the quarter, impact.com launched new product integrations, features and innovations. This included an extension of impact.com’s strategic collaboration with Google through a new integration which powers affiliate link deals across Google surfaces, helping consumers find relevant deals and discounts; and Extended Search, which enables brands to streamline the discovery of right-fit partners outside of the impact.com Marketplace to accelerate growth at scale. Brands set up keyword-based searches within the impact.com platform and the tool searches across the internet to pull in highly-relevant partner results based on what the brand’s target audience is already searching for.
This quarter, impact.com also announced its flagship 2023 Partnerships Experience Event, iPX, which sold out in record time and now has an active waiting list. This year’s event will bring together brands, publishers, creators, and agencies to exchange ideas for business growth over two days in New York City, with iPX also extending globally this year to iPX London on June 28 and iPX Sydney on August 31, 2023.
Additional highlights from the quarter include:
To learn more about how impact.com empowers brands,affiliates, influencers and creators, strategic business partners, publishers and others to automate and scale all partnership levels, visit www.impact.com.
Press Contact:
Maryum Sheikh, Press Lead at The Digital Voice
press@thedigitalvoice.co.uk
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit www.impact.com.
A partnership management platform is a software solution that helps businesses manage and optimize their partnerships with affiliates, influencers, and other stakeholders to drive growth and revenue.
The creator economy refers to the economic system centered around individuals who create and share content online, often leveraging platforms to monetize their work through partnerships and sponsorships.
Product integrations are the process of connecting different software applications or platforms to work together seamlessly, enhancing functionality and user experience.
A sustainability initiative is a program or project aimed at promoting environmental responsibility and reducing negative impacts on the planet, often through practices like reducing waste or carbon emissions.
A client acquisition strategy is a plan designed to attract new customers or clients to a business, often involving marketing, sales tactics, and relationship-building efforts.
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