T-shirts are a part of every wardrobe all over the world. 63% of people in their 20’s wants to be an entrepreneur and if you’re one of them, starting your own t-shirt business must have crossed your mind some time or the other. The earning potential, as well as the freedom associated with it, is exceptionally lucrative with being an entrepreneur and online t-shirt business is coming up as a low cost but high return venture. Let’s look at some simple steps you can follow to start your own online t-shirt business:
Create A Niche
The ability to provide something unique will help you to stand out from the competition and get noticed instantly. This can be done by offering products to a specific interest group or customer base. Categories like ‘t-shirts with funny slogans for engineers will help you be accurate enough to get noticed and appear unique, catering to a specific target customer base. To find out a popular, profitable niche, you can evaluate the subscriber count and level of engagement in a niche’s subreddits, use Facebook’s Audience Insight Tools or scan the list of popular hobbies on Wikipedia.
Having unique and catchy designs is a must. A good plan is something simple to comprehend, stands out from the rest, and connects with the customers. A design file of at least 300 digital pixels per inch (DPI or PPI), with a transparent background and big enough to cover the real printable area of a t-shirt, is good design.
It is crucial to offer the right quality products for the success and stability of your business. Although the production cost of a high-quality t-shirt will be more, you can also ask for a higher price for it confidently. The final quality of your t-shirt depends on the quality of the t-shirt’s material, the printing quality, and the quality of the design file.
Creating A Brand
Building a brand is of utmost importance in this competitive era. The brand reflects on your product’s quality, design, and well as its niche. All these should be incorporated in your brand when you market it on different platforms.
As an entrepreneur, you have the option of buying and holding inventory or using a print-on-demand service. Maintaining inventory helps you in reducing the cost of improving your profit margins while on-demand printing enables you to avoid risks by investing less. You can choose the method that suits your business model and needs.
Selecting Suitable Printing Technique
There are three standard printing techniques to print on t-shirts these days. They are Screen printing, heat transfer, and Direct-to-garment techniques. It is advisable to weigh the pros and cons of all the three methods and select a way that best suits your needs wisely.
Creating T-Shirt Designs, Mocking Them Up And Validating Them
Always look around to see what’s popular before creating a t-shirt design. You can also hire a professional to develop plans for you. Once you have the models, mock them up on actual t-shirts to know how they would look after printing. You should always validate your ideas to check if there is a market for them. This can be done through personal social networks, Reddit, or Crowdfunding Sites.
Setting Up A Store
Once you have your market research in place and your designs ready, you can set up your t-shirt store using several eCommerce platforms. The most popular ones are Shopify and Etsy following simple steps and getting an excellent market reach through them.