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How to Start a Highly Successful Online Business



How to Start a Highly Successful Online Business

Starting an online business is easy, but carving success and a long-term career out of it isn’t. The internet is a world of constant change; it is always evolving and growing, and sometimes, it is more drastic than some online business entrepreneurs can expect or foresee.

Succeeding in making an online business empire in the present day comes with an overwhelming amount of complications and competition. From finding a product or service to sell on an e-commerce site, abiding by the business laws that apply, to finding innovative and relevant ways of marketing your business, these are but a few challenges that stand in the way of a successful online business.

When it comes to your business website, you need to pay a heightened amount of attention for its safety, growth, and stability. This is where Kinsta comes to the rescue for businesses that operate online. Kinsta’s premium WordPress hosting for all sizes and scales of businesses provides every support and help your website needs. From 2-minute-interval check-ups to regular backups using cutting-edge technology and a lot more, Kinsta takes care of your website so that you can channel your energy towards growing your business online.

One of the promising methods of attaining maximum reach is using Guest post/sponsored post services

Steps to Follow to Start an Online Business

Given the range and the pace at which the e-commerce industry is expanding every passing day, it can be a lot to grapple even for established businessmen. If you are someone who is starting out now, there are a few things you need to know before you step into the field. Following are a few things you should keep in mind as you prepare to launch your online business:

Decide a Niche

To do this, you should ditch the used-to-death technique of finding a product first and then a market. Like we mentioned earlier, the e-commerce industry is growing at an unprecedented rate. There are very few things that people nowadays don’t have access to. Start with researching on market gaps in those products and/or services that people are looking for but aren’t being able to find. A few ways to do are:

  • By visiting online forums wherein people ask questions regarding the availability of certain products and services. Observe a pattern and note what is missing.
  • Keyword research goes a long way in looking for things that people are frequently searching for but not being able to find.
  • Once you have found a direction, look at your potential competition, visit their websites and study the products/services they are providing to fill the noticed market gap.

It is only after this that you can be able to come up with a product/service with a ready demand for it in the market with little to no supply.

Note that while it is next to impossible to not find any competition, what you can do is ensure that your strategies are better than them. One of the easiest ways for an online business to do so is by making its website easy-to-use, is secured, fully managed, and experiences zero glitches, aka everything that Kinsta offers its users.

Market Your Online Business with a Compelling Strategy

Every successful online business’ not-so-secret weapon is social media marketing. It is one of the fastest and most efficient ways of getting the word round of your business. But, before you do that, make sure you have your business narrative in place. This includes:

  • a convincing copy that tells exactly what your brand is all about,
  • what problem it solves,
  • what it has to bring to the table,
  • talk about the benefits of the product and/or service you are offering,
  • make a strong offer people will be forced to look at,
  • give guarantees of your product/service, and
  • make a call to action

Guest posting is also a highly effective way to direct attention towards your business, cause, or service.”

These are some of the most basic marketing tools you have in your hand when you start an online business. Use them wisely to build not only an audience but a potential client base that grows based on the narrative of your business.

Build a Website

As an online business, you must treat your website as your virtual official address. While building a website for a successful online business, it is important to remember that your visitor’s attention will be fleeting in less than five seconds if your website doesn’t catch attention. Hence, it is important to:

  • keep it simple yet attractive,
  • have clear and easy navigation throughout every page,
  • use graphics, audio/video as per the requirement of the enhancement of your message,
  • give an opt-in box for collecting the visitor’s email address,
  • make it customer-friendly by making the buying and checkout process as easy and less time-consuming as possible.

Your website should always be updated, protected and secure from all kinds of virtual threats. Trust Kinsta to guard it with a hawk’s eye using fail-proof tools and technology that makes your website fast, efficient, and high on performance. Treat this as one of the most indispensable factors that lead to the start of an online business, and there will be no looking back from there.

Drive Traffic to Your Website

This is one of the most difficult steps to building a successful online business. One of the most common yet trustworthy methods of driving traffic to your new website is pay-per-click (PPC) advertising. Following are the two ways in which PPC advertising benefits a budding online business:

  • Not only do PPC ads yield results by showing up on the search pages immediately but also allow you to test different keywords, headlines, prices and selling approaches. This way, your website gets instant traffic and you get to discover your highest-converting keywords.
  • Then, once you distribute the best keywords throughout your website in your copy and code, you will get better rankings in the organic search results, meaning you get to enjoy the best of both worlds.

Another way of drawing traffic to your website is by using those keywords in free-to-access blogs, articles, and video content that gives expert advice that people are always looking up on the internet. This will differ based on the niche of your online business. Distribute these articles through social media sites and article directories, industry forums and social networking sites where your target audience is the most concentrated. And while you harbour more and more traffic on your website, Kinsta will help keep it up with the influx with ease and precision, never compromising on the user experience or the speed. If you intend to have more than one site, Kinsta is one of the most efficient ways in which you can handle all of them without confusion or hassle. Like we mentioned, to start an online business, you must have a website that has your back.

Never Underestimate Back-End Sales

Every online business entrepreneur will tell you that locking the first deal from a new customer is an opportunity to unlock a long-term relationship with them. Statistics say at least 36 per cent people who have purchased from you will come back for another purchase. You can heighten the chances of that happening by:

  • Offer products on the final checkout that are related to the purchase made by the customer
  • Consider offering products that complement their first purchase
  • Give coupons and even refunds that they can redeem upon the next purchase from your website.

Lots of companies use the right way – Guest post services, to climb up the ladder and attain their required reach.


To start an online business is one thing and to make it successful is another. You have to face the changing challenges of the virtual world every day and be ready with solutions at the instant. And the website of your online business is like your foundation that you and your team stand upon. Make it count, and don’t shy away from taking expert help. Kinsta offers multi-faceted and well-rounded services to help your website stay updated with the changing traffic using a purpose-built WordPress hosting tool that will back you up on your successful online business ventures.

How To

Guest Posting



Guest Posting 1

The internet has set up brands at every corner of the street and getting people to visit yours is a mix of skill and art. The attempts to layout customer roadmaps to your brand which aren’t abandoned are not new and the struggles are the same as before. In fact, the struggle to have your brand heard has piled up as competition keeps emerging and viewer attention span keeps getting fragmented. This has led to a surge in brands using conventional advertisements to highly compress their message to the audience.

This is not the best gameplan to bet on. Ads are perceived by many as intrusive, insincere and housing an ulterior motive. The audience is bombarded with ads from every angle and making it shorter does not really help. Most people don’t react the same way to guest posting.

A guest post is a piece of brand journalism which lives on a publisher’s website. Sponsored posts are an advertorial piece of long-form writing that is created to be highly engaging. They avoid the intrusive and abrupt conventional-approach of ads and indulge in a more respectful and subtle modern-approach for recommending your services or products.

Choosing the right platforms to publish your guest post is crucial as the platform is seen as your partner and representative. Your chosen platform must balance between writing a blog post and a traditional advertisement, stray away from being intrusive and stick with being subtle and respectful. At Global Banking and Finance (GBAF), we offer the opportunity to bank on our decade-long experience and expertise in writing balanced content like this.

How Can Guest Posts on GBAF Help You?

Constantly investing time and effort into writing and publishing on your blog is great for fostering and strengthening your already existing audience relationship but this doesn’t help you reach a new audience.

Guest posting opportunities on our platform gives you access to an untapped audience base. This is a significant advantage in two ways:

  • Familiarity: We have built our audience through our authentic, thought-provoking and storytelling writing nature. Our audience is familiar and receptive to this writing style. When we adapt your content in the same format, it allows your content to have better reception compared to traditional ads. Also, your content will adapt to the environment of content which makes it feel natural and less abrupt or intrusive.
  • Trust: When a consumer learns about your brand through someone they trust (someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too. Our audience’s trust means a chance for your brand’s voice to be heard. It also means having customers who have completed their journey of brand choice. When they choose you, it will be an additional choice of transition from our platform rather than a new choice of approaching you. They only have to go half-way.

With amplified brand reach and redefined trust, your brand visibility and credibility will be boosted. We also help you boost visibility by leveraging our social media channels which currently have 135k followers and keep growing every day.

Another major area of impact when doing guest posts with GBAF is the focus, delivery and expertise of writing. The audience members will engage with your content much more than they do with your traditional ads. This will increase the chances of convincing the customers who doubt, skepticize and speculate becoming customers of your brand from afar. Writing to deliver your promotion with value-driven content also allows you to plug in a recommendation at a crucial point of the problem with your brand as the solution.

Lastly, value-driven content avoids the intrusive BUY THIS! style of writing. Here, the focus is on communicating your knowledge and therefore allows you to establish yourself as a thought-leader in your niche.

All of these combined benefits act as a catalyst to boost your brand reach, funnel attention to your brand, gain a competitive advantage and knock down all other challenges presented in separating yourself from your competition.

Final Thoughts

Brand adoption is slow. Abandoning an old familiar brand route for a new one is difficult. People rarely reach out to brands and they sprint the other way if they see brands reach out to them through conventional and dull ads. In such a deadlock scenario guest posts can provide the perfect strategy to bet on.

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How To

Why Guest Posting is Your Best Bet



Why Guest Posting is Your Best Bet 2

In a scenario where new businesses are popping up everyday, one of the major challenges brands face is that of devising an organic and effective way to get the attention of their target audience. And one of the first solutions that comes to mind is the internet and consecutively, digital marketing. Even though its all-pervasive nature has made it both super-easy to reach people across the globe, the internet also comes with its own set of challenges. In this article, we will discuss the tough-to-crack parts of digital marketing, things that almost every brand representative or marketing executive has to face in the present date.

The oversimplification of digital communication has deceived many brands into believing that it’s the only way to reach their audience. However, the reality is hardly so. Today, there are more platforms and media formats than there have ever been before and newer ones keep emerging everyday. As a result, the netizens have developed a rapidly decreasing attention span. As a result, brands are wrestling to fit their message into as tiny a space as possible in what can only be called conventional methods of advertising.

For many brands, digital marketing proves to be an ordeal that takes years to crack, all the while draining the brand’s potential for more business and/or larger reach. It is worth noting that one of the major challenges that most businesses face is that of people avoiding ads altogether; no matter how good your ad is, chances are that people don’t want to see it, resulting in zero engagement. The second and bigger challenge is that short messages don’t convert those who are unaware of your brand, to brand loyalists. Instead, these ads are likely to affect only those who are already considering buying into what your brand is offering, which might be a small share.

This is where Global Banking & Finance Review (GBAF) comes in. We offer you the opportunity to overcome both the challenges (and more) in one go through our guest post services.

Guest Posts Have An Edge Over Normative Advertisements

Guest posts are advertorial pieces of long-form writing, created with an aim to engage the audience by taking away the impression of normative ads. How? Sponsored posting articles are so designed that they address the audience’s demands or queries, and also offer your brand as a solution instead of point-blank marketing. Consequently, this makes the audience spend a longer time engaging with your brand than they would do with, say, a pop-up ad. Through a guest blog post, your brand has the space to engage in a fair exchange because the article delivers value to your audience rather than being a conventional sales-driven advertisement.

To sum it up, sponsored posts fall right on the sweet spot between a blog post and a traditional advertisement on the spectrum of advertising.

Here’s Why You Should Run Guest Posts on GBAF

At GBAF, our team understands the importance of the environment in which your brand is introduced to an audience, something that leaves a lasting impact on their minds. It goes without saying that this very impression will influence and drive their future decisions on whether they want to engage with your brand and buy what you’re selling. Hence, it is our staff that is usually responsible for writing the posts that go up for your brand on our website. This allows for the sponsored post to merge in seamlessly with the existing content in our website instead of sticking out like a sore thumb. The aim in doing so is to create these posts in a way that does not distract or seem abrupt as guest posts are meant to be adaptive to an existing environment. So, even though it is essentially promoting your brand, a sponsored post is more of a brand journalism piece than an ad.

On our platform, we understand the importance readers attach to authenticity and value. This also allows GBAF to have a firm grip on introducing your brand effectively while simultaneously catering to the audience’s needs. Our team works around the clock to gain our audience’s trust by continually delivering authentic and value-driven content to our readers for more than a decade. When you partner with us, that resource pool is easy to tp into. When a consumer learns about your brand through a reliable source (for instance, someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too.

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How To

Why You Need to Take Guest Posting Seriously



Why You Need to Take Guest Posting Seriously 3

When customers are largely in control of marketing conversations, traditional advertisement has lost its touch. How you educate your prospects and out-educate your competitors now win the battle and generate leads.

If you’re the spokesperson of a brand or if it is your job to tell a story that your customers care about, you know how important it is to be generous, to share your ideas on a platform that promotes storytelling, and to position your brand as the most trusted partner for your customers.

The challenge with quick, easy micro-copy is that it fails to make an impact. It’s like a quick-fix that we try to use in everything we do. However, quick-fixes don’t heal a burning pain-point. A thoughtful, easy-to-read, user-friendly guide does.

At Global Banking & Finance Review (GBAF), we help you help your customers. Here’s how.

Guest Posting: How it Works

Guest posting is the art of telling your story to your audience without shoving it down their throats. It’s not an advertisement, but a thought-leadership content piece that educates & promotes your brand to your target audience without interrupting them.

  • Our editorial team works your content piece to present your brand on our website
  • The sponsored articles adhere to the context, the tone, the voice of your brand and represent it in the way you’d like to portray to your audience
  • The content piece is lucidly written and only does one job, i.e. educating your audience
  • The piece is long-form of content that allows your target audience to engage with your brand longer (much more than an advertisement)
  • It doesn’t distract, interrupt, or intrude the audience
  • Sponsored posts are designed and articulated to solve the audience’s pain-point and showcase your brand as a solution-provider

Why Should You Run Guest Posts on GBAF?

GBAF is a platform that garners a community of over 135,000. Here are four reasons for which you should run guest posts on GBAF:

  1. We help you increase the engagement with your audience: We don’t depend on surveys to understand what your target audience wants. For the last ten years, we have been serving various kinds of readers. And we know them personally. Thus, we know how to place your content to increase engagement.
  2. We put your audience ahead of the marketing funnel: When you run an ad, you start from scratch. And as a result, the first step is always to start with the beginning of the marketing funnel. When you publish a guest post on our platform, your target audience already begins to trust you since we’ve put years of work in building the community.
  3. We help you generate leads: An ad is interruptive. When you submit a guest post on GBAF, it teaches instead. And directs the audience to take action. As a result, you generate more leads. In this era of marketing, the brand that educates better, profits more.
  4. We offer you cost-effective solutions: When you run sponsored articles on GBAF, you’re in charge of your budget. You decide how much you’d like to spend per month. And we support you with cost-effective solutions backed up with the results so that you can calculate your ROI upfront.

How to Submit a Guest Post on GBAF

  • Check categories:
  • B2B: CSR, Green Tech, AI & Big Data, Ongoing Training for Employees, Manufacturing
  • B2C: Travel Destinations, Trends on Buying a Home, Working Remotely, Electronics
  • Follow guidelines:
  • Format: Word format
  • Send at: [email protected] (or use this page to submit a guest post)
  • Length: 750 – 1000 words
  • Image: We need an image of the author (specifications: width – 800 px. & heigh – 600 px.) with original credits
  • Additional requirements:
  • Author Bio: Provide an author bio (name, title, affiliation, bio, and contact). You can add a link
  • Profile: Give a brief overview of the company, key information about the company, major projects, certifications, and company logo. Please submit the profile in word format

We review your submission and if it adheres to our submission guidelines and quality standards, we will connect with you before publishing the article.

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