If a picture is worth a thousand words, how valuable does that make a logo? A logo is the face of your brand and the basis of your brand’s identity. It is a core visual element of your brand and this makes it immensely valuable.
Hiring a renowned and professional logo developer can cost a fortune and you may not be in a position to afford one or maybe you want to see if you can create a good enough logo yourself. Whatever your reasons may be, logo-making platforms might just be the most suited and convenient solution you are looking for. With logo-making platforms you get the ability, tools and guidance to experiment with different design elements and create a logo yourself, all according to your own style and preferences. But before we jump into exploring these platforms, it makes the most sense to understand what are the elements which make a good logo.
What Makes a Logo WOW-worthy?
Have you ever come across a brand, looked at their logo and just thought WOW, thoroughly fascinated by the design and simplicity of it? This response is not by fluke and most probably the designer has worked careful multiple hours to invoke. Below we look at the shared elements you should strive to achieve your own wow-worthy logo:
- Simple and Relevant
A logo is used for visual communication. Your logo should communicate what you do, what business you are in and your sense of style. Simple logos are immediately recognized and have the highest recall value.
- Impactful and Memorable
A good logo should be powerful and timeless. Your logo should create an impact with a powerful concept, well placed elements and colours to bring out the essence of your business and capture your viewer’s attention, leaving an impression which lasts. This also helps with your business and social identity.
A great logo should be highly adaptive. It should conform in any environment it is placed and look good. It should maintain its aesthetic value on any web device and any kind of print material. You should be able to use it on different communication mediums like on your website, business cards, packaging, social media and across all marketing material.
A unique logo is vital for business differentiation. Your logo should be a combination of your style and identity. A unique logo is a gateway to having a unique voice. This helps you stand out to your customers amongst the crowd of competitors.
Choose Your Logo-Making Platform
We explore the below list of logo-making platforms along with their key features which will allow you to create a professional-looking logo, one which is worthy to become the face for your brand and the base of your business identity:
Logo.com simplifies the process of logo creation on its platform into just four steps. All you have to do is:
Enter your Company Name – Enter Your Slogan/Tagline – Enter Your Industry – Click Generate!
The generation step requires you to register using any of your social media handles or via email. After registration, Logo.com generates 100+ designs in a matter of seconds! The designs are of varying styles and colours and each logo is shown on different mediums like a business card, flyer, t-shirt, mobile phone, etc.
Once you choose an icon you are taken to a customisation screen where you are provided with a toolkit for further customising your chosen design. The toolkit on the customisation screen is a simple and intuitive UI screen with tools like design, colours, icons, fonts and text. They also include a helpful social media kit with your logo package. Overall, the platform is fast, highly customisable and quality-driven.
The uniqueness of this website is that you can use their entire logo creation technology for free. You have to pay only after creating a logo that incorporates all the elements of a wow-worthy logo, suits your business, and satisfies your idea of a good logo.
Logo.com has two packages -basic kit and starter kit. The basic kit is for $19.99 and provides high-resolution images (PNG & JPEG), transparent backgrounds and black & white images.
The starter kit is for $59.99 and provides everything from the basic kit with advanced features like SVG (scalable vector graphics) images, print-ready images for documents, complete brand guidelines, website favicon, social media icons & profile photos, and a free domain name.
Logo Garden allows entrepreneurs to make their logo for free or have a custom one designed for them at a fixed price with unlimited revisions. The first option is a ‘make your own free logo’ option which is a do-it-yourself process that allows you to use Logo Garden’s platform to create a professional-looking logo and business cards for yourself. It also provides links to training videos for helping you design your logo online. You can simply add your business name and customize with font style, size, and colour. Once you’re done, you can hit save and download your free logo. The free logo you create with this site is eligible to be trademarked.
The second option is the ‘make my logo for me’ which allows you to hire from a professional pool of networks. You will be assigned your designer and they will guide you through the creation steps for your logo. This option starts at $39 and will vary according to your requirements.
48hourslogo is geared towards small businesses and entrepreneurs at highly affordable rates. It offers businesses a fairly simple and straightforward model where you get a wide selection of custom logos from actual designers at a cost-effective price and minimum waiting time. 48hourslogo caters to a wide array of industries ranging from Education, Legal, Real Estate, Nonprofit, Restaurant, Media, and more.
The service can be availed for just $29 which allows you to initiate a logo design contest. To start a design contest on the 48hourslogo website, you will need to write a brief, which includes offering a description of what you’re looking for, picking a few logos from your industry that appeal to you, and choosing your price package. You have the choice between a guaranteed contest (in which you pay for everything up-front) or an un-guaranteed contest (for which you only pay $29 initially), but you should know that guaranteed contests attract more submissions.
Once you make your choices and pay, your contest begins, and it will be divided into three parts:
- Qualifying stage – This is the part where any registered user can submit designs based on your brief, but you are the only one who can see them and provide feedback (lasts 1-7 days depending on your contest parameters).
- Design revisions stage – To enter this stage, you have to select up to three finalists for your competition. They will now be able to see each other’s work and can tweak their designs based on your feedback for up to one week.
- Finalization stage – Once you select a contest winner from among the finalists, you can request a few last changes, and then your designer will upload the file package for you. It will include a high res JPG, a PNG with transparent background, a PDF, an EPS, and a readme for font and colour. When it is downloaded and confirmed, the prize will be released to the designer, and you will take ownership of the copyright. You can also buy other designs at this point for reduced prices (usually $50-100) by negotiating with the designers.
Deluxe Business Services
Deluxe Business Services is a long-established company which offers a full suite of services that helps customers with logo design, website design, and other marketing development. Deluxe also has its logo maker software which is the cheapest option in their packages. You can browse logo templates and customize them using various text, font, and colour options until you are satisfied with the result. Once satisfied, you can purchase the logo for $50.
Deluxe also offers its premium logo making service. It has five logo design packages: Starter ($99), Bronze ($195), Silver ($395), Gold ($645) and Platinum ($995). Each package has a varying number of assigned designers, design concepts, design revisions, turn-around time, vector files, printed design mediums and versions.
The Starter package ($99) includes one assigned designer, two design concepts, two revisions, 5-day turnaround, no vector files, different printed design mediums or versions. The features keep adding for each package.
The platinum package which is the most expensive comes packed 10 design concepts; 8 designers to work on the project; custom email signature design; business card, letterhead and envelope designs; unlimited revisions; vector file formats; black and white logo versions; fonts and colour codes; lifetime file storage on the company’s servers; and 1000 printed business cards as well as a custom, hand-drawn illustration or mascot.
Believe it or not- that’s really all you need to know about how to make a professional-looking logo online!
Logo-making platforms are fairly advanced in their ability to generate a large number of variations and allow for different combinations of elements and colours. The choice to create a logo yourself compared to hiring a designer has its trade offs.
We recommend spending a lot of time thinking about the design of your logo and then giving it a go yourself. In the end, your requirements and priorities will help you make the most suitable decision for the creation of your business logo.