Have you ever wondered if it is okay to buy guest posts? The answer is yes. In fact, many blog owners do buy guest posts from people they know or have come across through their link building efforts. It may seem like a no-brainer, but it is surprising how many bloggers don't buy these useful posts.
Link building is vital for your SEO (search engine optimization) efforts. It can boost your rankings in the SERPs (search engine results pages) by getting your website noticed by more people who use search engines to find information. One way of boosting your links is by using guest posting services. However, it can be tricky to find reputable companies offering this service. How do you avoid being scammed by unscrupulous link building companies?
The first step you should take is to never buy guest posts directly from someone you have never heard of. The person may have a high ranking with Google or with one of the other major search engines, but that does not mean they are reputable. You need to research any company you plan to use for link building before paying for any services. Look for feedback from past customers and don't be afraid to ask others for referrals. Don't worry about scams – Google and others will detect it and remove the website from their indexes. Just because someone is paid to promote your product does not make them a shady business.
If the person you are thinking of hiring doesn't have a good track record, look elsewhere. Companies offering to help you build backlinks sometimes require up-front payments. If they want to give you all the benefits of a good SEO campaign without the hassle, they will charge you a fee. The type of website promotion you want is one that provides excellent customer service along with valuable backlink building. If a company only offers PPC campaigns or fly-by-night techniques, you may end up wasting your time or earning money down the line without much benefit to you.
When you find a company that seems reputable, ask for a free trial period. This will allow you to evaluate their services without worrying about incurring any charges. You can learn many ways to avoid the most common mistakes in building backlinks, so read through the services they offer carefully and avoid the most obvious examples:
Avoid the Nofollow attribute. Google and other search engines like to see the nofollow attribute on a link building process. For example, if you have a blog and you submit the URL for your blog to a directory, you will likely receive follow. A nofollow attribute blocks a link from being counted as an authority by Google, so this is something you want to avoid. In addition, most directories will disallow linking to your blog, so if you want to use a guest blogger from another directory, you should check to see if the author has opted out of the nofollow policy.
Avoid using poor tackling software. Many backlink software products are made with a poor design or just plain unattractive. Either way, these backlink software tools often create links that are just sitting there, doing nothing for you. In addition, some of these tools do not work particularly well with article submissions, which means that guest posts may not be accepted by a variety of directories, either. If you choose to use a guest posting service, check to see that they provide you with a list of directories you can submit to and how many you need to have before you start to receive traffic.
Avoid using link maps. Many people don't realize that link maps actually cause Google to lower your page rank. So, when you're trying to build back link profiles, make sure your guest posts include anchor texts that directly link to your website. This will help to get your website in the search engines, as well. However, do not overdo it, or you could find that Google's bots mark your site down, as well.