By Aaron Brooks, Co-Founder of Vamp
In today’s digital age, it’s difficult to find someone who doesn’t own a smartphone that has at least one social media app downloaded onto it. There are around 45 million social media users in the UK alone. Most use it to post updates and keep up with their friends. Some use it to share their interests and photography. But a few have managed to actually turn it into a way to make money.
Influencer marketing has become a big business. More and more brands are paying digital content creators with engaged audiences to advertise their products on social media. In fact, it’s predicted that global brands will spend up to $15 billion on influencer marketing by 2022. For up and coming influencers looking to carve a career in social media – and get a slice of that budget – here are some tips you might like to consider.
- Find your niche
One of the most important decisions as an influencer will be determining your niche. What are you posting about and who are you talking to? Content creators who have a clear brand identity are more attractive to brands because they cultivate audiences with interests in those areas. It makes sense. A beauty blogger can’t exactly sell the newest PS4 game to their followers, and vice versa, a gaming influencer is going to find it extremely difficult to sell the latest mascara release from Fenty Beauty.
You might consider doing some research of the potential competition at this stage. Are there any gaps in the market? Any angles that could help you stand out to potential marketing partners? Ultimately, whatever theme you choose, it should be a passion. To maintain the consistent enthaustim and ideas needed to be a successful influencer, you’ll need a genuine interest in that nice.
- Build an engaged following
For years, many have thought that to be a successful influencer you must have a huge social following, especially to gain work. Wrong. Whether you’re a micro or macro influencer, brands want to work with creators who have an organic and engaged audience. 5000 or 50,000 followers, if your audience continuously engages with your content and has been grown in an authentic way, brands are more likely to choose you to promote their new product or service.
This is because they can justify investing in influencer marketing if they know they’re being marketed towards real people, who have a real interest in their products. Involving yourself in community engagement on a daily basis will help you achieve this goal. Do keep in mind that time, hard work and commitment is needed to build an engaged following. Be patient, trust the process and you’ll start to see results over time.
- Consistency is key
So you’ve started to grow your engaged following, now you have to stay consistent in order to maintain what you’ve carefully built. By being consistent in your social media presence, you are com4mitting time, resources and creativity into your work. This helps you to establish authority and credibility. Your followers aren’t going to trust you if you never reply to DM’s or comments and post sporadic, random content. Setting content quality standards for yourself, sticking to a regular posting schedule and continuing your daily community engagement will help ensure your audience remains responsive and engaged. Your audience follows you because you are a real human being who shares what they love and connects with their followers on a personal level, so don’t turn into a bot.
- Brand collaboration
Once you’ve built up your organic and responsive following, start thinking about collaborating with brands. This may include one-off or recurring sponsored posts promoting a brand’s latest product or service. Many social media entrepreneurs are also earning some serious cash with affiliate’s sales commission. When these opportunities start rolling in, you need to keep in mind how you’re going to pick and choose which ones you say yes to. Some simple questions to ask yourself; Does the brand share the same personal values as yourself? Do they sell products you will actually use? Will this collaboration allow you to show off your creativity? Keep in mind that excessive affiliate posts, with a number of different brands, can often appear unauthentic to your audience. Continuing to promote multiple different face moisturizers from competing brands will make your followers question, which one are you genuinely using for your glowing skin?
Becoming a brand ambassador may be an alternative, as it involves an extended contract between both parties who share an invested interest in the partnering’s success. Although this may limit you to one particular brand, as they don’t tend to allow you to promote their competitors, becoming a brand ambassador improves your credibility as an entrepreneur.
- Partner with a platform
Refined your personal brand and nurtured your engaged following? Now consider taking yourself to the next level and join an influencer marketing platform. These technology services connect brands with content creators, providing regular and reliable work. Depending on the platform, it may have a selective database of thousands of influencers who have opted-in to receive content collaboration briefs from brands. This gives you as a creator the freedom and flexibility to work with brands that truly resonate with you. Not only does this partnering option streamline brand collaborations, it opens up opportunities that you may not have gained by yourself.
Social media has proven to be a successful platform for entrepreneurs to turn everyday social media posts into sponsored ads. They have carefully learnt what brands are looking for when searching for content creators to collaborate with. The most important factor for up and coming influencers to remember is that although it may seem easy to achieve, creators have hugely invested their time and effort into building their reputations and online identities.
The internet has set up brands at every corner of the street and getting people to visit yours is a mix of skill and art. The attempts to layout customer roadmaps to your brand which aren’t abandoned are not new and the struggles are the same as before. In fact, the struggle to have your brand heard has piled up as competition keeps emerging and viewer attention span keeps getting fragmented. This has led to a surge in brands using conventional advertisements to highly compress their message to the audience.
This is not the best gameplan to bet on. Ads are perceived by many as intrusive, insincere and housing an ulterior motive. The audience is bombarded with ads from every angle and making it shorter does not really help. Most people don’t react the same way to guest posting.
A guest post is a piece of brand journalism which lives on a publisher’s website. Sponsored posts are an advertorial piece of long-form writing that is created to be highly engaging. They avoid the intrusive and abrupt conventional-approach of ads and indulge in a more respectful and subtle modern-approach for recommending your services or products.
Choosing the right platforms to publish your guest post is crucial as the platform is seen as your partner and representative. Your chosen platform must balance between writing a blog post and a traditional advertisement, stray away from being intrusive and stick with being subtle and respectful. At Global Banking and Finance (GBAF), we offer the opportunity to bank on our decade-long experience and expertise in writing balanced content like this.
How Can Guest Posts on GBAF Help You?
Constantly investing time and effort into writing and publishing on your blog is great for fostering and strengthening your already existing audience relationship but this doesn’t help you reach a new audience.
Guest posting opportunities on our platform gives you access to an untapped audience base. This is a significant advantage in two ways:
- Familiarity: We have built our audience through our authentic, thought-provoking and storytelling writing nature. Our audience is familiar and receptive to this writing style. When we adapt your content in the same format, it allows your content to have better reception compared to traditional ads. Also, your content will adapt to the environment of content which makes it feel natural and less abrupt or intrusive.
- Trust: When a consumer learns about your brand through someone they trust (someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too. Our audience’s trust means a chance for your brand’s voice to be heard. It also means having customers who have completed their journey of brand choice. When they choose you, it will be an additional choice of transition from our platform rather than a new choice of approaching you. They only have to go half-way.
With amplified brand reach and redefined trust, your brand visibility and credibility will be boosted. We also help you boost visibility by leveraging our social media channels which currently have 135k followers and keep growing every day.
Another major area of impact when doing guest posts with GBAF is the focus, delivery and expertise of writing. The audience members will engage with your content much more than they do with your traditional ads. This will increase the chances of convincing the customers who doubt, skepticize and speculate becoming customers of your brand from afar. Writing to deliver your promotion with value-driven content also allows you to plug in a recommendation at a crucial point of the problem with your brand as the solution.
Lastly, value-driven content avoids the intrusive BUY THIS! style of writing. Here, the focus is on communicating your knowledge and therefore allows you to establish yourself as a thought-leader in your niche.
All of these combined benefits act as a catalyst to boost your brand reach, funnel attention to your brand, gain a competitive advantage and knock down all other challenges presented in separating yourself from your competition.
Brand adoption is slow. Abandoning an old familiar brand route for a new one is difficult. People rarely reach out to brands and they sprint the other way if they see brands reach out to them through conventional and dull ads. In such a deadlock scenario guest posts can provide the perfect strategy to bet on.
Why Guest Posting is Your Best Bet
In a scenario where new businesses are popping up everyday, one of the major challenges brands face is that of devising an organic and effective way to get the attention of their target audience. And one of the first solutions that comes to mind is the internet and consecutively, digital marketing. Even though its all-pervasive nature has made it both super-easy to reach people across the globe, the internet also comes with its own set of challenges. In this article, we will discuss the tough-to-crack parts of digital marketing, things that almost every brand representative or marketing executive has to face in the present date.
The oversimplification of digital communication has deceived many brands into believing that it’s the only way to reach their audience. However, the reality is hardly so. Today, there are more platforms and media formats than there have ever been before and newer ones keep emerging everyday. As a result, the netizens have developed a rapidly decreasing attention span. As a result, brands are wrestling to fit their message into as tiny a space as possible in what can only be called conventional methods of advertising.
For many brands, digital marketing proves to be an ordeal that takes years to crack, all the while draining the brand’s potential for more business and/or larger reach. It is worth noting that one of the major challenges that most businesses face is that of people avoiding ads altogether; no matter how good your ad is, chances are that people don’t want to see it, resulting in zero engagement. The second and bigger challenge is that short messages don’t convert those who are unaware of your brand, to brand loyalists. Instead, these ads are likely to affect only those who are already considering buying into what your brand is offering, which might be a small share.
This is where Global Banking & Finance Review (GBAF) comes in. We offer you the opportunity to overcome both the challenges (and more) in one go through our guest post services.
Guest Posts Have An Edge Over Normative Advertisements
Guest posts are advertorial pieces of long-form writing, created with an aim to engage the audience by taking away the impression of normative ads. How? Sponsored posting articles are so designed that they address the audience’s demands or queries, and also offer your brand as a solution instead of point-blank marketing. Consequently, this makes the audience spend a longer time engaging with your brand than they would do with, say, a pop-up ad. Through a guest blog post, your brand has the space to engage in a fair exchange because the article delivers value to your audience rather than being a conventional sales-driven advertisement.
To sum it up, sponsored posts fall right on the sweet spot between a blog post and a traditional advertisement on the spectrum of advertising.
Here’s Why You Should Run Guest Posts on GBAF
At GBAF, our team understands the importance of the environment in which your brand is introduced to an audience, something that leaves a lasting impact on their minds. It goes without saying that this very impression will influence and drive their future decisions on whether they want to engage with your brand and buy what you’re selling. Hence, it is our staff that is usually responsible for writing the posts that go up for your brand on our website. This allows for the sponsored post to merge in seamlessly with the existing content in our website instead of sticking out like a sore thumb. The aim in doing so is to create these posts in a way that does not distract or seem abrupt as guest posts are meant to be adaptive to an existing environment. So, even though it is essentially promoting your brand, a sponsored post is more of a brand journalism piece than an ad.
On our platform, we understand the importance readers attach to authenticity and value. This also allows GBAF to have a firm grip on introducing your brand effectively while simultaneously catering to the audience’s needs. Our team works around the clock to gain our audience’s trust by continually delivering authentic and value-driven content to our readers for more than a decade. When you partner with us, that resource pool is easy to tp into. When a consumer learns about your brand through a reliable source (for instance, someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too.
Why You Need to Take Guest Posting Seriously
When customers are largely in control of marketing conversations, traditional advertisement has lost its touch. How you educate your prospects and out-educate your competitors now win the battle and generate leads.
If you’re the spokesperson of a brand or if it is your job to tell a story that your customers care about, you know how important it is to be generous, to share your ideas on a platform that promotes storytelling, and to position your brand as the most trusted partner for your customers.
The challenge with quick, easy micro-copy is that it fails to make an impact. It’s like a quick-fix that we try to use in everything we do. However, quick-fixes don’t heal a burning pain-point. A thoughtful, easy-to-read, user-friendly guide does.
At Global Banking & Finance Review (GBAF), we help you help your customers. Here’s how.
Guest Posting: How it Works
Guest posting is the art of telling your story to your audience without shoving it down their throats. It’s not an advertisement, but a thought-leadership content piece that educates & promotes your brand to your target audience without interrupting them.
- Our editorial team works your content piece to present your brand on our website
- The sponsored articles adhere to the context, the tone, the voice of your brand and represent it in the way you’d like to portray to your audience
- The content piece is lucidly written and only does one job, i.e. educating your audience
- The piece is long-form of content that allows your target audience to engage with your brand longer (much more than an advertisement)
- It doesn’t distract, interrupt, or intrude the audience
- Sponsored posts are designed and articulated to solve the audience’s pain-point and showcase your brand as a solution-provider
Why Should You Run Guest Posts on GBAF?
GBAF is a platform that garners a community of over 135,000. Here are four reasons for which you should run guest posts on GBAF:
- We help you increase the engagement with your audience: We don’t depend on surveys to understand what your target audience wants. For the last ten years, we have been serving various kinds of readers. And we know them personally. Thus, we know how to place your content to increase engagement.
- We put your audience ahead of the marketing funnel: When you run an ad, you start from scratch. And as a result, the first step is always to start with the beginning of the marketing funnel. When you publish a guest post on our platform, your target audience already begins to trust you since we’ve put years of work in building the community.
- We help you generate leads: An ad is interruptive. When you submit a guest post on GBAF, it teaches instead. And directs the audience to take action. As a result, you generate more leads. In this era of marketing, the brand that educates better, profits more.
- We offer you cost-effective solutions: When you run sponsored articles on GBAF, you’re in charge of your budget. You decide how much you’d like to spend per month. And we support you with cost-effective solutions backed up with the results so that you can calculate your ROI upfront.
How to Submit a Guest Post on GBAF
- Check categories:
- B2B: CSR, Green Tech, AI & Big Data, Ongoing Training for Employees, Manufacturing
- B2C: Travel Destinations, Trends on Buying a Home, Working Remotely, Electronics
- Follow guidelines:
- Format: Word format
- Send at: [email protected] (or use this page to submit a guest post)
- Length: 750 – 1000 words
- Image: We need an image of the author (specifications: width – 800 px. & heigh – 600 px.) with original credits
- Additional requirements:
- Author Bio: Provide an author bio (name, title, affiliation, bio, and contact). You can add a link
- Profile: Give a brief overview of the company, key information about the company, major projects, certifications, and company logo. Please submit the profile in word format
We review your submission and if it adheres to our submission guidelines and quality standards, we will connect with you before publishing the article.
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