Research Reports
How To Advertise On YouTube – 3 Different Advertising Styles That Work
Published : 3 years ago, on
When you want to know how to advertise on YouTube, the first thing that you should be aware of is that there are two types of advertisements that can be placed on YouTube: Discovery and Pay-Per-Click. Discovery ads are the standard type of advertisement. These are the text-based ads that appear at the top of your screen when you use YouTube’s “Related Video” feature. There are some differences between the Discovery and Pay-Per-Click campaigns. The biggest one is the cost that you will pay.
The difference is that with the Discovery ads, the advertiser only pays when someone clicks on one of the displayed ads (similar to banner ads). This means that each individual viewing of a video will not result in additional charges. This also means that the amount of money that you can potentially make with this type of campaign is limited. In order to receive a higher pay-per-click rate, you will need to create a large number of high quality videos that offer great value to your audience.
The next type of campaign that you can create and advertise on YouTube is the Pay-Per-Click campaign. This is essentially the same as the Discovery campaign, but the advertiser will only pay if someone actually clicks on one of the displayed ads. This type of campaign tends to have lower click through rates, but it is a great way for anyone new to online advertising to get a foothold in the world of Internet marketing. To receive the highest payouts in this type of campaign, you will need to create and develop a large number of highly targeted ads that offer your audience significant value. Unlike the Discovery campaign, the success of this type of campaign relies on the fact that viewers are more likely to click on an ad that is closely related to the topic or niche that they are researching.
A third type of how to advertise on YouTube ad formats is the so-called “bumper ads”. These are similar to the product demos that are commonly placed within YouTube video playlists. However, the advantage of these types of advertisements is the fact that they are only displayed for a specified period of time, which differs depending on the website where they are posted. For instance, if a video plays on YouTube for only 30 seconds, then it would not be possible for an advertiser to run a full-length product demo advertisement during that period of time.
Finally, the fourth ad targeting how to advertise on YouTube is called CPM advertising or cost-per-mille advertising. This type of how to advertise on YouTube campaign is considered the most successful by far, although it does come with a higher cost-per-impression price tag attached. CPM advertising campaigns are very cleverly executed on YouTube. The way that they work is that a small portion of all views on a YouTube video are set aside so that after playback, advertisers can pay an amount based on their impression value. The catch here is that this impression is determined using a mathematical system based on the number of views received and, therefore, the price per impression.
There are a lot of benefits when it comes to this type of how to advertise on YouTube campaign. One of the main advantages is the fact that this form of online marketing requires very little budget when compared to other traditional forms of internet advertising. Even when it comes to how to advertise on YouTube, it is important to remember that there is no limit as to how many videos can be made or how many messages can be broadcasted simultaneously. Because of this, any advertiser who is willing to invest the time and resources into creating a quality campaign will more than likely realize substantial results. In addition, YouTube boasts one of the highest user populations in the entire world. The sheer volume of users who visit YouTube on a daily basis ensures that a successful advertising campaign will have the opportunity to attract a high number of consumers, thereby increasing brand loyalty.
The third ad format that you may find interesting when it comes to how to advertise on YouTube is the so-called trueview ads. Unlike commercial advertisements, preview ads are only able to be viewed by people who have chosen to view them. Due to this very unique format, preview ads provide an unparalleled opportunity for advertisers to reach out to their target audience for a very low cost. Unlike other types of video advertisements, preview ads are able to retain their target audience’s attention for the full 30 seconds. In fact, studies conducted by researchers at the Electronic Software Association have shown that advertising video ads with the help of preview technology is more effective than any other form of advertisement in terms of retaining viewer interest. This is because, unlike most commercials, preview ads retain their viewers’ attention for the entire 30 seconds, which makes them more attractive than commercial advertisements.
The last one of the three different formats mentioned above is called “dofollow”. As the name implies, a “dofollow” campaign is one in which a publisher can use YouTube as a means of driving traffic directly to their site. For example, if an advertiser is launching a video content campaign targeting the children’s market, they could first to submit a video file for free to YouTube in the hopes that a large number of children will find their way to their website. Once uploaded, the publisher would then place a targeted link back to their website in the video file, which would direct interested children to the advertiser’s website for more information on the products and/or services offered.
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