Credit : @A.S.O.
Laurent Lachaux, A.S.O. Sales and Partnerships Director – Nicolas LLOPART, Vice president of the Prevention Commission – Catherine TOUVREY, Harmonie Mutuelle Managing Director
– Yann Le Moenner, A.S.O. Managing Director
Harmonie Mutuelle and A.S.O. support running throughout France via a partnership with the Semi de Paris half-marathon and the “RunIn by Harmonie Mutuelle” races, which are a means of strenthening its commitment to prevention and inclusion.
Much more than just a simple race
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This partnership between Harmonie Mutuelle and Amaury Sport Organisation (A.S.O.) is a partnership for a cause and reflects the commitment of these two players in their respective domains: Harmonie Mutuelle, a major player in overall health, has made prevention on of the main vectors of its personalised support, whilst A.S.O. is the organiser of leading French sporting events, such as the Tour de France, the Dakar Rally, the Schneider Electric Marathon de Paris or the Lacoste Ladies Open de France.
Together, Harmonie Mutuelle and A.S.O. wish to promote regular physical activity and preventive health initiatives. The participants will therefore receive support and guidance, from registration until the day of the race. This will take the form of organising training sessions before the races, connected challenges via the races’ dedicated applications, but also through the provision of content on prevention and expert advice concerning diet, physical and mental preparation, recovery or also equipment.
As underlined by Harmonie Mutuelle’s Managing Director Catherine Touvrey, “Among the 4.3 million people that Harmonie Mutuelle protects, many women and men are lacking in time, do not have the money, are suffering from health problems or are subject to family isolation that prevents them from taking part in sports. Faced with this variety of situations, we must invent new ways of helping those who are distant from access to sports”.
Original schemes to promote inclusion and solidarity
This new partnership will involve various initiatives aimed at encouraging gender equality and inclusion. Currently, the Semi-Marathon de Paris and all the “Run in” races bring together 115,000 runners in total, of which only 37% are women. The goal is to progressively increase this figure by raising awareness to running among women.
Promoting integration of athletes with disabilities and the development of running for all are also among the stakes of this partnership with the health insurance cooperative.
Para-sports athletes are invited to take part in races to show that disabilities are not a hindrance with regard to performance.
Through these races, a vast array of people are mobilised. Elected representatives and Harmonie Mutuelle employees are invited to run. The health insurance cooperative already proposes prevention initiatives for its personnel, through its well-being committees. Furthermore, Harmonie Mutuelle wishes to incorporate a significant charitable component into the operations that will take place on all the races. It will also be present in the partner villages at all these events to provide presentations on prevention.
Through its involvement with A.S.O in organising and deploying the partnership, Harmonie Mutuelle wants to promote its convictions with regard to health and well-being.
According to Yann Le Moenner, Managing Director of Amaury Sport Organisation, “A.S.O. is proud to have one of the major names in the social protection sector by its side, to further extend the wonderful adventure of the Semi de Paris and its “Run in” races throughout France. Consequently, thanks to this action, this partnership will now receive a fresh boost in the perception of the participants and the public, in the form of inclusion, sport accessible to all, gender equality, all of which are values at the core of our organisational DNA”.