Finance
H&M announces designer collaboration with Stella McCartney
Published by Global Banking and Finance Review
Posted on December 2, 2025
1 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on December 2, 2025
1 min readLast updated: January 20, 2026
H&M and Stella McCartney are collaborating on a new fashion collection set to launch in 2026. This marks their second partnership, following a successful 2005 collaboration.
STOCKHOLM, Dec 2 (Reuters) - British fashion designer Stella McCartney will produce a collection in collaboration with H&M, the Swedish budget fashion giant said on Tuesday.
The collection will launch in H&M stores and online in the first half of 2026, it said in a statement.
Stella McCartney and H&M have had one design collaboration previously, launched in 2005.
H&M has had collaborations with several external designers over the past two decades, while Stella McCartney has collaborated with several other high-street brands, including Adidas.
(Reporting by Anna Ringstrom, editing by Terje Solsvik and Ros Russell)
Sustainability in fashion refers to practices that aim to reduce the environmental impact of clothing production and consumption, including the use of eco-friendly materials and ethical labor practices.
A collection launch is the introduction of a new line of products, typically marked by promotional events or marketing campaigns to generate consumer interest and sales.
A fashion designer is responsible for creating clothing, accessories, and footwear, focusing on aesthetics, functionality, and trends to meet consumer demands.
Collaborations in retail can enhance brand visibility, attract new customers, and create unique offerings that differentiate a brand in a competitive market.
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